May
2026 / 05 / 27
Festival
Hari Raya Haji
Introduction: Hari Raya Haji, also known as the Festival of Sacrifice or Eid al-Adha, is one of the most significant religious holidays for the Muslim community in Singapore. It marks the end of the Hajj pilgrimage in the Islamic calendar and commemorates the willingness of Prophet Ibrahim (Abraham) to sacrifice his son Ismail (Ishmael) in obedience to God's command, and God's mercy in providing a ram as a substitute. The festival fs on the 10th day of Dhu al-Hijjah, the last month of the Islamic lunar calendar, with the date varying each year. In Singapore, celebrations begin with special morning prayers at mosques or designated prayer grounds. Following this, Muslim families who can afford it perform the ritual sacrifice of livestock such as sheep, goats, or cows. The meat is divided into three parts: one for the family, one for relatives and neighbors, and one for the less fortunate, embodying the spirit of sharing and charity. The holiday is not only a fulfillment of religious duty but also a profound expression of sacrifice, generosity, and community spirit within Singapore's multicultural society.
PR Suggestions: Businesses can leverage the core themes of 'sharing' and 'gratitude' central to Hari Raya Haji for PR campaigns. For instance, collaborate with local halal-certified food suppliers to launch limited-edition festive gift hampers or special menus, donating a portion of proceeds to charity. Launch a social media campaign with a hashtag like #ShareTheBlessing, encouraging users to share stories of family gatherings or community support. Companies can also organize employee volunteer activities to help distribute sacrificial meat to needy families and invite media for positive coverage. communications must demonstrate respect and understanding for Muslim culture, avoid overt commercialism, and focus on highlighting corporate social responsibility and support for multiculturalism.
PR Suggestions: Businesses can leverage the core themes of 'sharing' and 'gratitude' central to Hari Raya Haji for PR campaigns. For instance, collaborate with local halal-certified food suppliers to launch limited-edition festive gift hampers or special menus, donating a portion of proceeds to charity. Launch a social media campaign with a hashtag like #ShareTheBlessing, encouraging users to share stories of family gatherings or community support. Companies can also organize employee volunteer activities to help distribute sacrificial meat to needy families and invite media for positive coverage. communications must demonstrate respect and understanding for Muslim culture, avoid overt commercialism, and focus on highlighting corporate social responsibility and support for multiculturalism.
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