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June
2026 / 06 / 08
International Day

World Oceans Day

World Oceans Day is a global commemorative event held annuy on June 8th, aimed at raising public awareness of the importance of the oceans and cing for action to protect marine ecosystems. The initiative was first proposed at the Earth Summit in Rio de Janeiro, Brazil, in 1992 and was later officiy established by the United Nations General Assembly in 2008. Its background stems from the severe chenges facing the world's oceans, including pollution, overfishing, habitat destruction, and the impacts of climate change. The significance of World Oceans Day lies in highlighting the critical role of the oceans in Earth's life support systems, climate regulation, biodiversity, and human livelihoods (such as fisheries and tourism), and in promoting global cooperation to achieve sustainable ocean management. Common celebratory activities include educational seminars, beach clean-ups, art exhibitions, film screenings, social media campaigns, and conservation projects organized by non-governmental organizations, government agencies, schools, and community groups.

Businesses can undertake the following public relations and communication activities for World Oceans Day: 1. Initiate or sponsor environmental actions such as beach or river clean-ups, organize employee volunteers to participate, and demonstrate corporate social responsibility through on-site reporting and social media sharing. 2. Announce brand commitments related to ocean conservation, such as reducing plastic use or supporting sustainable seafood, and publish specific progress reports. 3. Create educational content (e.g., articles, videos, infographics) to popularize ocean knowledge and emphasize the connection between the company's operations and ocean health. 4. Collaborate with non-governmental organizations or research institutions to host public welfare events or make donations to enhance brand image. 5. Utilize hashtags like #WorldOceansDay for social media interaction, encouraging users to share their commitments to ocean protection and amplifying the campaign's reach.

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