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World Blood Donor Day, observed annuy on June 14, was established by the World Health Organization, the International Federation of Red Cross and Red Crescent Societies, the International Federation of Blood Donor Organizations, and the International Society of Blood Transfusion. This day aims to thank voluntary, unpaid blood donors worldwide and raise awareness of the importance of regular blood donations to ensure a sufficient, safe, and sustainable supply of blood and blood products. Its background stems from the global need for safe blood, particularly in emergencies and routine medical care. Since its inception in 2004, each year has a specific theme focusing on different aspects of blood donation, such as youth engagement or blood needs in crises. Celebrations typicy include organizing blood drives, honoring donors, conducting educational workshops, and raising awareness through media campaigns. For businesses, this event presents an opportunity for public relations activities, such as organizing employee blood donation events, partnering with local blood banks for community initiatives, sharing gratitude for donors on social media, offering paid leave or incentives for donors, and publishing corporate social responsibility reports highlighting their commitment to community health and saving lives. These efforts can enhance brand image and demonstrate social responsibility.

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