June
2026 / 06 / 15
International Day
World Elder Abuse Awareness Day
World Elder Abuse Awareness Day (WEAAD) was established by a resolution of the United Nations General Assembly in December 2011 and is observed annuy on June 15. The day aims to raise global awareness of the various forms of abuse faced by older persons (including physical, psychological, emotional, financial exploitation, and neglect) and to promote respect for their rights and dignity.
Background and Significance: With the intensification of global population aging, abuse against older persons has become an increasingly severe yet often overlooked social issue. WEAAD cs on governments, social organizations, communities, and individuals worldwide to take joint action to prevent abuse, protect the rights and interests of older persons, and advocate for the creation of a friendly and inclusive society for age groups.
History and Observance: Since its establishment, WEAAD has been commemorated globy in various forms. Common activities include: organizing public education seminars and lectures; launching social media campaigns using specific hashtags (e.g., #WEAAD) to share information and stories; hosting community gatherings or cultural performances to promote intergenerational exchange; governments and non-governmental organizations releasing relevant reports or policy initiatives; and healthcare and eldercare institutions conducting staff training. Its core purpose is to break the silence, encourage the reporting of abuse, and support victims through education and advocacy.
Suggestions for Corporate Public Relations and Communication Activities: Companies can engage with this issue as part of their Corporate Social Responsibility (CSR). 1. Internal Advocacy: Host employee lectures to raise awareness of the rights of older colleagues, clients, and family members. 2. Philanthropic Partnerships: Collaborate with eldercare organizations to provide volunteer services or material donations and jointly release advocacy content. 3. Products and Services: Launch special services or safety features catering to older customer groups and promote these initiatives. 4. Digital Communication: Initiate topic discussions on social media, share knowledge and resources on preventing abuse, and invite experts for live streams. 5. Brand Statement: Issue public statements or reports outlining the company's commitments and actions in supporting the well-being of older persons. activities should maintain a tone of respect and empathy, avoiding any form of pity or stereotypes.
Background and Significance: With the intensification of global population aging, abuse against older persons has become an increasingly severe yet often overlooked social issue. WEAAD cs on governments, social organizations, communities, and individuals worldwide to take joint action to prevent abuse, protect the rights and interests of older persons, and advocate for the creation of a friendly and inclusive society for age groups.
History and Observance: Since its establishment, WEAAD has been commemorated globy in various forms. Common activities include: organizing public education seminars and lectures; launching social media campaigns using specific hashtags (e.g., #WEAAD) to share information and stories; hosting community gatherings or cultural performances to promote intergenerational exchange; governments and non-governmental organizations releasing relevant reports or policy initiatives; and healthcare and eldercare institutions conducting staff training. Its core purpose is to break the silence, encourage the reporting of abuse, and support victims through education and advocacy.
Suggestions for Corporate Public Relations and Communication Activities: Companies can engage with this issue as part of their Corporate Social Responsibility (CSR). 1. Internal Advocacy: Host employee lectures to raise awareness of the rights of older colleagues, clients, and family members. 2. Philanthropic Partnerships: Collaborate with eldercare organizations to provide volunteer services or material donations and jointly release advocacy content. 3. Products and Services: Launch special services or safety features catering to older customer groups and promote these initiatives. 4. Digital Communication: Initiate topic discussions on social media, share knowledge and resources on preventing abuse, and invite experts for live streams. 5. Brand Statement: Issue public statements or reports outlining the company's commitments and actions in supporting the well-being of older persons. activities should maintain a tone of respect and empathy, avoiding any form of pity or stereotypes.
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