PR NEWSWIRE’S
PR CALENDAR FOR APAC

The International Day of Family Remittances was established by the United Nations General Assembly in 2018 and is observed annuy on June 16. This day aims to recognize the significant contributions made by over 200 million migrant workers worldwide to the livelihoods, health, education, and development of their families and communities through remittances sent to their countries of origin. It also highlights the crucial role of remittances in achieving the United Nations Sustainable Development Goals. The background stems from the growing international recognition that migrant remittances constitute a vital source of external financing for many developing countries and are essential for poverty reduction and economic growth. Common commemorative activities include releasing global remittance data reports, hosting high-level forums and seminars, and conducting awareness campaigns to enhance public understanding of remittance costs, channels, and developmental impacts. These efforts also advocate for building a more inclusive, efficient, and lower-cost international remittance system. For businesses, particularly those in fintech, banking, remittance services, or companies with global operations and diverse workforces, this day presents an opportunity for public relations and communication initiatives. Examples include: publishing themed content that reflects social responsibility (e.g., stories of migrant employees, commitments to reducing remittance fees); organizing or sponsoring relevant seminars to discuss financial inclusion; launching inclusive financial products or preferential services targeting migrant communities; initiating interactive social media campaigns with hashtags like #FamilyRemittancesDay to enhance the brand's image of humanistic care; and publishing corporate white papers or data insights related to the day's theme to demonstrate industry leadership.

This result was generated by AI