June
2026 / 06 / 17
Festival
Muharram/Islamic New Year
Event Introduction
Muharram is the first month of the Islamic Hijri calendar, marking the beginning of the Islamic New Year. In Malaysia, this day is a federal public holiday. Its core significance lies in commemorating the great historical event of the Hijrah—the migration of Prophet Muhammad from Mecca to Medina in 622 CE—which is considered the founding moment of the Islamic community (Ummah). Therefore, Muharram is not merely a calendar new year but a spiritual occasion for reflection, renewal of faith, and planning for the future.
For Muslims in Malaysia, the day is typicy observed in a solemn and introspective manner rather than with grand celebrations. Common observances include special prayers at mosques, listening to sermons (Khutbah) on the history and lessons of the Hijrah, reciting the Quran, giving to charity, and family gatherings. The tenth day of Muharram, known as Ashura, holds particular religious and historical significance. The over atmosphere is one of reverence and solemnity, emphasizing repentance, gratitude, and prayers for blessings in the coming year.
PR Suggestions
Businesses can leverage Muharram to convey respect and cultural resonance. The core approach should be to express well-wishes and support themes of reflection and growth, avoiding any celebratory or promotional tones. In practice, companies can share elegantly designed social media graphics or short videos containing greetings like "Happy Hijri New Year." Content can highlight the universal values embedded in the spirit of Hijrah, such as resilience, unity, and new beginnings. Additiony, businesses can initiate or support charitable activities, such as donating food to the underprivileged, and gently communicate these efforts in connection with the holiday's spirit. Interny, sending greeting emails to Muslim employees can demonstrate an inclusive corporate culture.
Muharram is the first month of the Islamic Hijri calendar, marking the beginning of the Islamic New Year. In Malaysia, this day is a federal public holiday. Its core significance lies in commemorating the great historical event of the Hijrah—the migration of Prophet Muhammad from Mecca to Medina in 622 CE—which is considered the founding moment of the Islamic community (Ummah). Therefore, Muharram is not merely a calendar new year but a spiritual occasion for reflection, renewal of faith, and planning for the future.
For Muslims in Malaysia, the day is typicy observed in a solemn and introspective manner rather than with grand celebrations. Common observances include special prayers at mosques, listening to sermons (Khutbah) on the history and lessons of the Hijrah, reciting the Quran, giving to charity, and family gatherings. The tenth day of Muharram, known as Ashura, holds particular religious and historical significance. The over atmosphere is one of reverence and solemnity, emphasizing repentance, gratitude, and prayers for blessings in the coming year.
PR Suggestions
Businesses can leverage Muharram to convey respect and cultural resonance. The core approach should be to express well-wishes and support themes of reflection and growth, avoiding any celebratory or promotional tones. In practice, companies can share elegantly designed social media graphics or short videos containing greetings like "Happy Hijri New Year." Content can highlight the universal values embedded in the spirit of Hijrah, such as resilience, unity, and new beginnings. Additiony, businesses can initiate or support charitable activities, such as donating food to the underprivileged, and gently communicate these efforts in connection with the holiday's spirit. Interny, sending greeting emails to Muslim employees can demonstrate an inclusive corporate culture.
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