PR NEWSWIRE’S
PR CALENDAR FOR APAC

Introduction: Sustainable Gastronomy Day is an observance day established by the United Nations General Assembly on December 21, 2016, and is celebrated annuy on June 18th. The day aims to highlight the significant role of gastronomy (encompassing agriculture, culinary arts, and food culture) in sustainable development, particularly in preserving biodiversity, promoting food security and nutrition, supporting sustainable agricultural practices, and safeguarding traditional cultures. Its background stems from the global urgency to transform food systems to address climate change, resource depletion, and diet-related health chenges. Celebrations are diverse, including workshops on cooking with sustainable ingredients, farm-to-table dining experiences, campaigns to reduce food waste, and forums discussing sustainable agriculture and diets. The day serves as a reminder that our daily food choices can profoundly impact planetary health, community well-being, and cultural heritage.

PR Suggestions: Businesses can leverage this day to demonstrate their commitment to sustainability. Food and beverage establishments can feature special menus using local, seasonal, and sustainably certified ingredients, while promoting their food waste reduction initiatives. Retailers can host sustainable food fairs or workshops. companies can launch relevant social media chenges, share tips for sustainable eating, or publish behind-the-scenes stories about partnerships with farms and suppliers. The core is to align brand values with the environmental, health, and cultural aspects of sustainable gastronomy, thereby enhancing brand image and educating consumers.

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