July
2026 / 07 / 10
Festival
Matariki
Matariki, the Māori New Year, is a significant cultural holiday in New Zealand, marking the beginning of the Māori lunar calendar. Matariki is the Māori name for the Pleiades star cluster, and its pre-dawn rising in the northeastern sky signals the new year. Rooted in deep tradition, it is a time for Māori to remember ancestors, celebrate the harvest, and plan for the future. Traditiony, communities gather to celebrate through storytelling, singing traditional songs (waiata), sharing kai (food, especiy from new harvests), and flying kites, which symbolize connection to the heavens and ancestors. Today, Matariki is a nationwide public holiday, encouraging New Zealanders to reflect on the past, give thanks for the present, and look forward to the future together.
PR Suggestions for Businesses: Companies can plan campaigns centered on Matariki's core themes of 'remembrance, celebration, and looking forward.' For instance, launch limited-edition products or services and donate a portion of proceeds to charitable projects supporting Māori cultural preservation or community development. Initiate a social media campaign with a hashtag like #MyMatarikiWish, encouraging users to share gratitude and hopes for their whānau (family), community, or environment, enhancing brand warmth and cultural resonance. Interny, organize employee participation in Māori cultural workshops or community volunteer activities, demonstrating corporate social responsibility and cultural inclusivity, and communicate these efforts externy.
PR Suggestions for Businesses: Companies can plan campaigns centered on Matariki's core themes of 'remembrance, celebration, and looking forward.' For instance, launch limited-edition products or services and donate a portion of proceeds to charitable projects supporting Māori cultural preservation or community development. Initiate a social media campaign with a hashtag like #MyMatarikiWish, encouraging users to share gratitude and hopes for their whānau (family), community, or environment, enhancing brand warmth and cultural resonance. Interny, organize employee participation in Māori cultural workshops or community volunteer activities, demonstrating corporate social responsibility and cultural inclusivity, and communicate these efforts externy.
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