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July
2026 / 07 / 15
International Day

World Youth Skills Day

World Youth Skills Day was established by the United Nations General Assembly in 2014 and is observed annuy on July 15. The day aims to raise awareness among sectors of society about the importance of youth skills development. It highlights the critical role of providing quality technical and vocational education and training (TVET) for young people in promoting employment, decent work, entrepreneurship, and achieving the Sustainable Development Goals. Developing youth skills is a core strategy for addressing global chenges such as rising youth unemployment and skills mismatches.

Common celebrations include: governments, educational institutions, businesses, and non-governmental organizations hosting skills demonstrations, career fairs, seminars, training workshops, policy dialogues, and recognition events for successful skilled youth. These activities aim to demonstrate the value of skills, inspire young people to learn skills, and foster collaboration among stakeholders to improve skills training systems.

Businesses can leverage this opportunity for public relations communications, for example: releasing Corporate Social Responsibility (CSR) reports highlighting the company's investment in youth apprenticeship programs, internships, or skills training; organizing 'Skills Open Days' or online career guidance seminars to showcase industry-required skills; partnering with vocational schools or training institutions to establish scholarships or training programs; launching social media campaigns with hashtags like #SkillsForTheFuture to share success stories of young employees, shaping a positive corporate image of supporting youth development and investing in future talent.

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