July
2026 / 07 / 20
Festival
Sea Day
Event Name: Sea Day
Background and Significance:
Sea Day is a national holiday in Japan, established to express gratitude for the blessings of the sea and to pray for the prosperity of Japan as a maritime nation. Its origins lie in giving thanks to the ocean, as Japan's history, culture, economy, and way of life as an island nation are deeply intertwined with the sea. The holiday also aims to raise public awareness about the importance of the ocean, including marine environmental protection and sustainable use.
History and Celebrations:
Sea Day was established in 1995 and was initiy fixed on July 20th. Since 2003, under the "Happy Monday" system, it has been moved to the third Monday of July. On this day, various marine-related events are held across Japan, such as port open days, ship tours, lectures on marine environmental protection, beach clean-up activities, and maritime fireworks displays. Many families also choose to vacation by the sea, enjoying swimming and marine sports.
Corporate PR and Communication Activity Suggestions:
For companies operating in Mainland China, localized communication can be developed by incorporating the environmental protection and gratitude themes of Sea Day:
Background and Significance:
Sea Day is a national holiday in Japan, established to express gratitude for the blessings of the sea and to pray for the prosperity of Japan as a maritime nation. Its origins lie in giving thanks to the ocean, as Japan's history, culture, economy, and way of life as an island nation are deeply intertwined with the sea. The holiday also aims to raise public awareness about the importance of the ocean, including marine environmental protection and sustainable use.
History and Celebrations:
Sea Day was established in 1995 and was initiy fixed on July 20th. Since 2003, under the "Happy Monday" system, it has been moved to the third Monday of July. On this day, various marine-related events are held across Japan, such as port open days, ship tours, lectures on marine environmental protection, beach clean-up activities, and maritime fireworks displays. Many families also choose to vacation by the sea, enjoying swimming and marine sports.
Corporate PR and Communication Activity Suggestions:
For companies operating in Mainland China, localized communication can be developed by incorporating the environmental protection and gratitude themes of Sea Day:
- Launch Environmental Initiatives: Organize or sponsor public welfare activities like beach or river clean-ups, and utilize social media for live streaming or topic promotion to emphasize the company's commitment to sustainable development.
- Launch Themed Products or Activities: Introduce limited-edition eco-friendly products (e.g., made from recycled ocean plastic) or host online/offline customer engagement activities with a "marine conservation" theme.
- Content Marketing: Publish graphic, text, or video content about marine conservation knowledge and the company's environmental protection efforts to convey a sense of brand responsibility.
- Employee Engagement: Encourage employees to participate in environmental volunteer activities and promote these interny to enhance corporate culture development and employee identification.
- Cross-sector Collaboration: Collaborate with environmental organizations, aquariums, or related institutions to host public welfare events, thereby expanding influence.
This result was generated by AI