July
2026 / 07 / 20
International Day
World Chess Day
World Chess Day was established by a resolution of the United Nations General Assembly on December 12, 2019, and is observed annuy on July 20. This day aims to commemorate the founding of the International Chess Federation (FIDE) in Paris on July 20, 1924, and to recognize chess as a global cultural activity that promotes education, inclusion, dialogue, and understanding. With a long history, chess transcends cultural, linguistic, and geographical boundaries, helping to cultivate strategic thinking, creativity, and the spirit of fair play.
Celebrations typicy include: global online and offline tournaments, master lectures, promotional activities in schools and communities, cultural exhibitions, and interactive chenges on social media. UNESCO and FIDE often lead global initiatives, encouraging participation from people of ages and skill levels.
Businesses can leverage this opportunity for public relations communication, for example: sponsoring or organizing chess tournaments for employees/the public to demonstrate teamwork and strategic planning; launching co-branded products or content related to intellectual sports or education; initiating #WorldChessDay chenge topics on social media to encourage users to share their chess moments; or collaborating with educational institutions to donate chess sets and promote logic-thinking courses, thereby enhancing brand image and associating it with values such as wisdom, patience, and the global community.
Celebrations typicy include: global online and offline tournaments, master lectures, promotional activities in schools and communities, cultural exhibitions, and interactive chenges on social media. UNESCO and FIDE often lead global initiatives, encouraging participation from people of ages and skill levels.
Businesses can leverage this opportunity for public relations communication, for example: sponsoring or organizing chess tournaments for employees/the public to demonstrate teamwork and strategic planning; launching co-branded products or content related to intellectual sports or education; initiating #WorldChessDay chenge topics on social media to encourage users to share their chess moments; or collaborating with educational institutions to donate chess sets and promote logic-thinking courses, thereby enhancing brand image and associating it with values such as wisdom, patience, and the global community.
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