July
2026 / 07 / 25
International Day
World Drowning Prevention Day
World Drowning Prevention Day was established by a resolution of the United Nations General Assembly in April 2021 and is observed annuy on July 25. This day aims to raise global awareness of drowning as a significant yet preventable public health issue and to promote coordinated action to reduce drowning incidents. Drowning is one of the leading causes of unintentional injury death worldwide, with a particularly severe impact on children and adolescents. The establishment of this commemorative day serves to honor the victims of drowning and to c upon governments, organizations, communities, and individuals to work together to reduce drowning risks. This is achieved by promoting water safety knowledge, improving aquatic safety environments, enhancing lifesaving skills training, and developing and implementing effective prevention policies. Typicy, the day is marked around the world through public awareness campaigns, safety education seminars, lifesaving skill demonstrations, illuminating landmarks in blue light, and social media advocacy.
Corporate Public Relations Campaign Suggestions: Companies can develop sociy responsible public relations activities centered around World Drowning Prevention Day. For example, businesses that produce or sell water-related products (such as swimming gear, water sports equipment) can collaborate with professional organizations to host public welfare water safety lectures or children's swimming skill training sessions. Technology companies can develop or promote applications related to drowning warnings or first aid. Fast-moving consumer goods or retail enterprises can conduct safety knowledge promotions in their stores or donate a portion of their sales to relevant public welfare organizations. companies can utilize their social media platforms to publish science-based content on drowning prevention, initiate hashtags like #DrowningPrevention, or organize employee volunteers to participate in community water safety patrols or cleanup activities. This integrates brand communication with public welfare actions, thereby enhancing brand reputation.
Corporate Public Relations Campaign Suggestions: Companies can develop sociy responsible public relations activities centered around World Drowning Prevention Day. For example, businesses that produce or sell water-related products (such as swimming gear, water sports equipment) can collaborate with professional organizations to host public welfare water safety lectures or children's swimming skill training sessions. Technology companies can develop or promote applications related to drowning warnings or first aid. Fast-moving consumer goods or retail enterprises can conduct safety knowledge promotions in their stores or donate a portion of their sales to relevant public welfare organizations. companies can utilize their social media platforms to publish science-based content on drowning prevention, initiate hashtags like #DrowningPrevention, or organize employee volunteers to participate in community water safety patrols or cleanup activities. This integrates brand communication with public welfare actions, thereby enhancing brand reputation.
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