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July
2026 / 07 / 28
Festival

King Vajiralongkorn's Birthday


  1. Brief Introduction:


    2. King Vajiralongkorn's (Rama X) Birthday is one of Thailand's important public holidays, commemorating the birth of the reigning monarch. King Vajiralongkorn was born on July 28, 1952, the only son of the late King Bhumibol Adulyadej (Rama IX) and Queen Sirikit, and ascended to the throne in 2016. This holiday serves to express the Thai people's loyalty, affection, and well-wishes for their monarch, reflecting Thailand's unique constitutional monarchy culture and the social tradition of reverence for the royal institution. On this day, various celebratory activities are held nationwide. Government buildings and schools hoist the national flag, merit-making ceremonies are conducted near the Grand Palace in Bangkok, and citizens often wear yellow attire (yellow symbolizes Monday, the King's auspicious color) while participating in charitable and cultural events to show respect. It is not only a public holiday but also a significant occasion for fostering national unity and promoting traditional Thai culture.


    1. PR Suggestions:


      2. Businesses can leverage the holiday theme to conduct PR activities that demonstrate respect and convey blessings. For instance, launching social media campaigns with hashtags like #LongLiveTheKing, encouraging users to share photos in yellow outfits or post messages of goodwill, thereby showcasing the brand's respect for Thai culture. Companies can introduce limited-edition yellow-themed products or packaging and donate a portion of the proceeds to charitable projects under royal patronage, enhancing the brand's social responsibility. Interny, organizing cultural workshops on Thai etiquette for employees or participating in community volunteer services can demonstrate the company's commitment to local integration. communication must strictly adhere to Thai laws and regulations, ensuring a dignified and positive tone while avoiding any expressions that could be perceived as disrespectful, thereby building a positive and responsible brand image among the public.

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