July
2026 / 07 / 28
International Day
World Hepatitis Day
World Hepatitis Day is observed annuy on July 28th. Established by the World Health Organization (WHO), it aims to raise global awareness of viral hepatitis and promote prevention, diagnosis, and treatment. The date of July 28th was chosen to commemorate the birthday of Nobel laureate Dr. Baruch Blumberg, who discovered the hepatitis B virus and developed related diagnostic tests and vaccines.
Background and Significance: Viral hepatitis is a major global public health chenge that can lead to liver cirrhosis and liver cancer. World Hepatitis Day highlights the urgency of eliminating hepatitis, advocates for countries to strengthen prevention and control measures, reduce discrimination, and advance progress toward achieving the WHO goal of 'eliminating viral hepatitis as a public health threat by 2030.'
History: The observance was initiy launched by hepatitis patient groups in 2008 and received official recognition from the World Health Assembly in 2010. Since then, it has become an annual global advocacy campaign.
Observance/Activities: Worldwide, activities typicy include health screenings, public lectures, media campaigns, social media initiatives, landmark illuminations (e.g., in green or red lights), and policy advocacy events to raise public awareness.
Corporate PR and Communication Activity Suggestions: Companies can integrate their business operations and engage in PR communications through the following methods: 1) Philanthropic Partnerships: Collaborate with health organizations to sponsor or host free hepatitis screening events; 2) Content Dissemination: Create and publish educational articles, infographics, or short videos to popularize hepatitis prevention knowledge; 3) Employee Engagement: Organize internal health lectures or volunteer activities; 4) Brand Advocacy: Initiate topic discussions on social media to convey the brand's social responsibility message regarding hepatitis elimination; 5) Product Integration: If relevant to the business (e.g., pharmaceuticals, insurance, health technology), launch targeted health products or service promotions.
Background and Significance: Viral hepatitis is a major global public health chenge that can lead to liver cirrhosis and liver cancer. World Hepatitis Day highlights the urgency of eliminating hepatitis, advocates for countries to strengthen prevention and control measures, reduce discrimination, and advance progress toward achieving the WHO goal of 'eliminating viral hepatitis as a public health threat by 2030.'
History: The observance was initiy launched by hepatitis patient groups in 2008 and received official recognition from the World Health Assembly in 2010. Since then, it has become an annual global advocacy campaign.
Observance/Activities: Worldwide, activities typicy include health screenings, public lectures, media campaigns, social media initiatives, landmark illuminations (e.g., in green or red lights), and policy advocacy events to raise public awareness.
Corporate PR and Communication Activity Suggestions: Companies can integrate their business operations and engage in PR communications through the following methods: 1) Philanthropic Partnerships: Collaborate with health organizations to sponsor or host free hepatitis screening events; 2) Content Dissemination: Create and publish educational articles, infographics, or short videos to popularize hepatitis prevention knowledge; 3) Employee Engagement: Organize internal health lectures or volunteer activities; 4) Brand Advocacy: Initiate topic discussions on social media to convey the brand's social responsibility message regarding hepatitis elimination; 5) Product Integration: If relevant to the business (e.g., pharmaceuticals, insurance, health technology), launch targeted health products or service promotions.
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