October
2026 / 10 / 01
International Day
International Day of Older Persons
The International Day of Older Persons was established by a resolution (45/106) of the United Nations General Assembly on December 14, 1990, and is observed annuy on October 1. The purpose of this day is to raise global awareness of population ageing issues, focus on the rights, well-being, and contributions of older persons, and advocate for building a society for ages. Its background stems from the global trend of population ageing, and its significance lies in promoting intergenerational harmony, eliminating age discrimination, safeguarding the rights and interests of older persons, and advancing the implementation of the Madrid International Plan of Action on Ageing. Historicy, the United Nations sets an annual theme focusing on issues such as health, social protection, digital inclusion, and combating ageism. Common celebratory activities include: governments, non-governmental organizations, and communities hosting seminars, policy forums, cultural events, and intergenerational exchange programs; media campaigns and coverage; and various sectors of society organizing volunteer services to honor and respect older persons.
For this occasion, companies can conduct the following public relations and communication activities: 1. Issue statements or reports demonstrating corporate social responsibility, showcasing their efforts and commitments in supporting older employees, serving older customers, and developing age-friendly products. 2. Launch themed marketing campaigns, such as offering discounts, products, or services targeted at older adults, emphasizing inclusive design. 3. Organize or sponsor public welfare activities, such as community services for older persons, health lectures, digital skills training workshops, or cultural exchange events in collaboration with senior organizations. 4. Utilize social media to initiate topic discussions, share stories of older employees or customers, promote the concept of active ageing, and enhance the brand's image of humanistic care. 5. Host internal events to recognize the contributions of older employees and foster an inclusive workplace culture.
For this occasion, companies can conduct the following public relations and communication activities: 1. Issue statements or reports demonstrating corporate social responsibility, showcasing their efforts and commitments in supporting older employees, serving older customers, and developing age-friendly products. 2. Launch themed marketing campaigns, such as offering discounts, products, or services targeted at older adults, emphasizing inclusive design. 3. Organize or sponsor public welfare activities, such as community services for older persons, health lectures, digital skills training workshops, or cultural exchange events in collaboration with senior organizations. 4. Utilize social media to initiate topic discussions, share stories of older employees or customers, promote the concept of active ageing, and enhance the brand's image of humanistic care. 5. Host internal events to recognize the contributions of older employees and foster an inclusive workplace culture.
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