November
2026 / 11 / 09
Festival
Day off for Diwali/Deepavali
Introduction in English:
Diwali, also known as Deepavali or the Festival of Lights, is a major Hindu festival celebrated in Singapore, symbolizing the victory of light over darkness, good over evil, and knowledge over ignorance. Its origins trace back to the ancient Indian epic, the Ramayana, commemorating Lord Rama's triumphant return after defeating the demon king Ravana. In Singapore's multicultural society, Diwali is not only a celebration for the Indian community but also a public holiday enjoyed by .
Celebrations typicy occur around the new moon night in October or November (the seventh month of the Hindu calendar). In the days leading up to the festival, households engage in thorough cleaning and adorn their entrances with colorful rangoli (floor art) and diyas (oil lamps), symbolizing the welcoming of prosperity and light. On the day itself, people dress in new clothes, visit family and friends, exchange sweets and gifts, and share festive feasts. The Little India precinct comes alive with vibrant lights, bustling bazaars, and cultural performances, attracting people from communities to join in the joyous and harmonious atmosphere.
PR Suggestions:
Businesses can plan public relations campaigns centered around the festival's core themes of "light," "prosperity," and "togetherness." For instance, launch limited-edition festive-themed products or packaging and donate a portion of proceeds to local charities. Initiate social media chenges like #ShareYourLight with hashtags, encouraging users to post photos of their home decorations or festive treats. Organize offline cultural workshops, such as rangoli painting or traditional sweet-making sessions, inviting media and Key Opinion Leaders (KOLs) to participate, showcasing the brand's respect and support for cultural diversity. Interny, host celebrations for employees and externy release festive greetings and videos that reflect the brand's values of inclusivity, strengthening emotional connections with the community.
Diwali, also known as Deepavali or the Festival of Lights, is a major Hindu festival celebrated in Singapore, symbolizing the victory of light over darkness, good over evil, and knowledge over ignorance. Its origins trace back to the ancient Indian epic, the Ramayana, commemorating Lord Rama's triumphant return after defeating the demon king Ravana. In Singapore's multicultural society, Diwali is not only a celebration for the Indian community but also a public holiday enjoyed by .
Celebrations typicy occur around the new moon night in October or November (the seventh month of the Hindu calendar). In the days leading up to the festival, households engage in thorough cleaning and adorn their entrances with colorful rangoli (floor art) and diyas (oil lamps), symbolizing the welcoming of prosperity and light. On the day itself, people dress in new clothes, visit family and friends, exchange sweets and gifts, and share festive feasts. The Little India precinct comes alive with vibrant lights, bustling bazaars, and cultural performances, attracting people from communities to join in the joyous and harmonious atmosphere.
PR Suggestions:
Businesses can plan public relations campaigns centered around the festival's core themes of "light," "prosperity," and "togetherness." For instance, launch limited-edition festive-themed products or packaging and donate a portion of proceeds to local charities. Initiate social media chenges like #ShareYourLight with hashtags, encouraging users to post photos of their home decorations or festive treats. Organize offline cultural workshops, such as rangoli painting or traditional sweet-making sessions, inviting media and Key Opinion Leaders (KOLs) to participate, showcasing the brand's respect and support for cultural diversity. Interny, host celebrations for employees and externy release festive greetings and videos that reflect the brand's values of inclusivity, strengthening emotional connections with the community.
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