Beyond Exposure: PR Newswire Elevates Trusted Distribution Across Asia-Pacific
HONG KONG, March 26, 2026 /PRNewswire/ -- PR Newswire has reinforced its Asia‑Pacific distribution network by expanding trusted media partnerships and upgrading its Premium Wire coverage across key markets. This upgrade happened in response to the quickly evolving market affected by Artificial intelligence, generative search, and a fragmented media landscape. The communications industry in APAC is prioritizing building credible, measurable, and sustained influence with stakeholders. Network Expansion in 2025 In 2025, PR Newswire added 326 media partners and 3,500 journalists in APAC, bringing the total to 2,540 media partners, and 100,000+ journalists. In Mainland China, PR Newswire also strengthened its own social media footprint, growing its Chinese-language content network with 99,730 new subscribers across WeChat, Weibo, major media and financial platforms, bringing the total subscribers to more than 3 million. APAC Media Network & Premium Wire Updates in 2025 Enhanced Premium Wire Coverage Building on the expansion of its media network, PR Newswire further enhanced their APAC Premium Wire - widely used by public relations professionals across Asia Pacific since its debut in 2024. 2025 saw the launch of more countries and regions, including Vietnam, Indonesia, Malaysia, Japan, Taiwan, China and South Korea, providing guaranteed pick-ups by national news agencies and other premium media networks. To further support brands targeting mainland China, PR Newswire introduced Xinhua BizWire, providing clients with enhanced access to the Xinhua News Agency network – one of the top national news agencies in mainland China. In Singapore, a strategic partnership with SPH Media, Singapore's largest multi-channel news media network, expanded premium distribution to flagship platforms, including The Straits Times and MONEY FM 89.3. Over 3,500 releases were distributed through APAC Premium Wire in 2025, reflecting ongoing demand for trusted, high-quality distribution. "In today's fragmented landscape, businesses no longer seek merely greater exposure—they require communication channels trusted by core decision-makers," said Lynn Liu, Vice President of Audience Development and Distribution Services, APAC at PR Newswire. "Our upgraded APAC Premium Wire network provides credible, reliable pathways for brands to build lasting influence." Looking Ahead to 2026 In 2026, PR Newswire will further integrate AI into content creation, distribution, and analytics to help companies maximize their brand impact. Liu emphasized that in the GEO era, brands must move beyond issuing releases to shaping a coherent, trusted narrative. Backed by strengthened premium media networks and evolving AI tools, PR Newswire will continue helping organizations build lasting communication impact. About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 500,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our innovative AI-powered PR Newswire Amplify™ platform, award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive Multichannel Amplification™ catalogue of solutions to solve the modern-day challenges PR and communications teams face. For more than 70 years, PR Newswire has been the preferred destination worldwide for brands to share their most important news stories. For more information, please visit www.prnewswire.com
Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver Information Environment Assessment Capability
AI-enabled capability will support NATO with insight across complex information environments BRIGHTON, United Kingdom, Feb. 10, 2026 /PRNewswire/ -- Brandwatch, a Cision company and a global leader in social intelligence and social media management, and Blackbird.AI, the global leader in narrative intelligence, today announced that their consortium has been selected by the NATO Communications and Information Agency (NCIA), on behalf of the North Atlantic Treaty Organization (NATO), to deliver an advanced Information Environment Assessment Capability (IEAC). The capability will provide secure, scalable, and AI-enabled tools to monitor, analyze, and interpret the information environment across public and commercially available data sources. Delivered as a bespoke, enterprise-wide social intelligence solution, it will combine media monitoring, sentiment analysis, and trend detection to support decision making across the NATO enterprise. The solution will help NATO assess and respond to evolving narrative threats, including the spread of disinformation and harmful narratives across complex digital eco-systems. This initiative represents a significant milestone in Brandwatch's long-standing collaboration with NATO and reinforces the consortium's role as a trusted provider of mission-ready digital intelligence. The capability is designed to integrate the most data coverage, with additional enrichments and support strategic communicators within the NATO's Information Environment Assessment community to efficiently plan and analyse in a fast, fragmented and contested environment. To deliver the capability, the consortium brings together complementary technology and expertise from across Cision's portfolio, including Trajaan, whose search intelligence technology reveals emerging trends and intent signals across global audiences. This is complemented by specialist partners Osavul and Converseon. Together, these capabilities will help NATO strengthen strategic communications, enhance situational awareness, and enable faster, more informed decision-making. "We are honored to support NATO in this critical mission," said Guy Abramo, Chief Executive Officer of Cision. "By combining world-class data coverage with next-generation AI and analytics, we are providing a more comprehensive and timely understanding of the information environment. This partnership reflects the strength of our technology and our shared commitment to helping organizations address the most demanding intelligence challenges." Brandwatch brings long-standing experience supporting government, defense, and public-sector organizations worldwide. Its solutions combine social and media data, advanced analytics, AI-driven insight, and rigorous compliance with data licensing and security standards—capabilities that underpin the consortium's ability to operate at the intersection of technology, governance, and mission delivery. "Understanding the information environment is essential for effective planning and decision-making across the Alliance," said Chris Riley, Head of Plans and Insights in the Office of Strategic Communications at NATO Headquarters. "This integrated Brandwatch and Blackbird.AI solution significantly enhances our ability to deliver data-driven insights at scale." "Blackbird.AI's strategic collaboration with NATO over the past several years has provided critical analysis on harmful narratives impacting their operations," said Wasim Khaled, CEO and Co-Founder of Blackbird.AI. "We are excited to partner with Brandwatch to provide even more actionable insight to NATO in their pursuit of safeguarding the freedom and security of all its members." About the Consortium Partners About Brandwatch Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement and accelerate growth. Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale. Brandwatch is part of the Cision family of brands, alongside CisionOne, Trajaan, and PR Newswire About Blackbird.AI BLACKBIRD.AI protects executives and organizations from narrative-based disinformation attacks that cause financial, operational, reputational, and physical harm. Named by Gartner as "The Company to Beat for Disinformation Narrative Intelligence," Blackbird.AI's Narrative Intelligence Platform identifies harmful narrative attacks and prioritizes them by risk score, the threat actors behind them, the networks they spread across, the anomalous bot behavior that scales them, and the cohorts and communities that connect them. This information enables organizations to make better strategic decisions and proactively take action to significantly reduce risk. To learn more, visit Blackbird.AI. For media inquiries, please contact: Cision Public Relations at CisionPR@cision.com
Cision PR Newswire Convenes Public Relations Leaders at Communications Forum and Award 2026 in Shanghai
HONG KONG, Feb. 3, 2026 /PRNewswire/ -- Cision PR Newswire successfully concluded the Cision PR Newswire Communications Forum and Award 2026 in Shanghai, marking the 10th edition of the event under the theme "Rethink. Reform." The forum brought together industry leaders from reputable brands, agencies, associations, and media organisations to explore the future of Public Relations. Cision PR Newswire Communications Forum and Award 2026 The event welcomed nearly 3,000 participants both onsite and online, including PR and Communications professionals, brand leaders, and media representatives from across industries. High attendance and positive feedback reflected PR Newswire's growing influence in gathering the communications community and creating a trusted forum for strategic dialogue in mainland China and across APAC. Nearly 3,000 Participants Joined the Event Onsite and Online Speakers from organizations such as the China International Public Relations Association, Kunlun Tech, SANY Group, LONGi Green Energy, Energy Foundation, LEAD Intelligent, Hero Esports, alongside media including Yicai Global, FT Chinese, and Sina Finance, shared their perspectives on stage, shedding insight on topics ranging from media in the age of AI to brand localization and human-centred storytelling. Judy Wang, Head of Commercial Mainland China at PR Newswire Opening the forum, Judy Wang, Head of Commercial Mainland China at PR Newswire, noted that the industry is undergoing a fundamental shift: new technologies are introduced every day, internet & Large Language Models (LLMs) algorithms are changing rapidly, and trust is becoming an increasingly scarce resource. She emphasized that PR professionals are now shifting to a more strategic position in the business. PR Newswire is delighted to create a platform for industry peers to rethink and reform a long-term business strategy and build global competitiveness. Lynn Liu, Vice President of Audience Development and Distribution Services, APAC at PR Newswire Lynn Liu, Vice President of Audience Development and Distribution Services, APAC at PR Newswire, added that in the era of modern communications, reliable content plays a central role in shaping both public perception and AI platforms. Research shows that LLMs derive 60% of information from authorised news, and 20% from official corporate websites. He emphasizes the importance of distributing corporate news, and getting exposure through reputable media, as this would become an organisation's growth engine. Lynn explains that PR Newswire's role goes beyond content creation and distribution; it provides verified news and reference for LLMs. Jia Zhao, Deputy Chief Editor of Yicai and Chief Editor of Yicai Magazine Jia Zhao, Deputy Chief Editor of Yicai and Chief Editor of Yicai Magazine, noted that the industry is entering an era of 'super individuals'. This is an era in which diverse content formats and channels complement one another, and the virtual and real worlds thrive together. Video remains the dominant medium, yet audiences will engage with information through an increasingly diverse set of channels. Meanwhile, the value of traditional offline media will also make a comeback. Panel Session - “The Evolution of Communications in the Intelligent Age” During the first panel session, corporate and media representatives from PR Newswire, Sina Finance, Everyday Tech, Financial Times Chinese, Yongzhu Studio, and Hero Esports further explored the theme "The Evolution of Communications in the Intelligent Age." The panellists' engaging discussion concluded that while AI is advancing rapidly, the role of human creators and media is becoming increasingly critical. Panellists emphasized that humans must serve as gatekeepers for AI, building emotional connection and trust through authentic storytelling that technology alone cannot replace. Dapeng Lv, Vice President of the China International Public Relations Association In the afternoon sessions, Dapeng Lv, Vice President of the China International Public Relations Association, discussed the challenges of Chinese brands' global expansion and highlighted three core elements for overseas communications: brand positioning, brand communications, and brand maintenance, stressing the need to differentiate between corporate and product brand strategies. Hui Yao, Marketing and PR Director at Kunlun Tech Furthermore on storytelling, Hui Yao, Marketing and PR Director at Kunlun Tech, shared that going global is a combination of technology and storytelling, emphasizing the need to translate "complex branding messages into clear, relatable stories that resonate with audiences across markets". Panel Session - “Strategies and Practices for Brand Globalization” During the second panel discussion, corporate representatives from the Energy Foundation, LONGi Green Energy Technology, Sany Group, and Lead Intelligent Equipment discussed "Strategies and Practices for Brand Globalization." According to the panellists, companies must pursue both global and localized narratives simultaneously. Enterprises expanding overseas should not only emphasize industry and product content, but also prioritize communicating their sustainable values. They must adopt a human-centred approach to build brands with warmth and humanity. The successful conclusion of the Cision PR Newswire Communications Forum 2026 brought more than an exchange of ideas, serving as a collective call to action to rethink strategy, channels, technology, and storytelling. The forum encourages professionals to reform their communications strategies to deliver greater results. Following the forum, the winners of the Cision PR Newswire Corporate Communications Award 2026 were announced. The program features 19 award categories recognizing excellence in all aspects of PR and Communications, showcasing outstanding achievements in corporate communications throughout 2025. The full list of winners is shown below. List of Winners of the Cision PR Newswire Corporate Communications Award 2026
PR Newswire Customer Portal Upgrade Introduces New Interface and Enhanced Visibility Report
BEIJING, Jan. 29, 2026 /PRNewswire/ -- PR Newswire has completed a major upgrade to its Customer Portal in Asia Pacific, featuring a refreshed interface and an enhanced performance report. The portal now offers a more intuitive, efficient experience for clients distributing press releases and managing orders. Key Enhancements Include: Streamlined design delivering a seamless, consistent and mobile-responsive experience. Clearer navigation and simplified distribution and management workflows. Faster, more flexible login options, including mobile number and WeChat. These enhancements are designed to better support customers by simplifying day‑to‑day workflows and making it easier to access, understand, and act on the campaign performance data. PR Newswire Customer Portal The enhanced Visibility Report has been completely redesigned to deliver major improvements in visualization, data structure, and usability, giving clients clearer insights into press release performance and communication impact. Key Enhancements Include: Standardized Data Presentation: Performance data for News Releases, Amplification, and Multichannel News Releases (MNR) is now presented in a consistent format, making comparison across all release types easier. Centralized Key Metrics: Core metrics such as pickup, traffic, and potential audience are consolidated into a single dashboard to improve readability and save time. Enhanced Visualization: Modernized charts and layouts provide clearer visibility into performance across all channels. These improvements enable PR and communications teams to gain insights faster, make data‑driven decisions, and deliver a better overall experience for their audiences. Enhanced Visibility Report These new features will further support PR Newswire's clients in their day‑to‑day workflows, offering a smoother experience and more actionable insights to guide communication strategies. Clients will be informed individually in the coming weeks about the migration to the new platform and are encouraged to contact the Client Relations team at apaccs@cision.com with any questions.
Cision Unveils "Inside PR 2026": The Definitive Report on PR Trends, AI Adoption, and the Future of Communications
New research reveals how PR teams are adapting to resource pressures, media fragmentation, and the accelerating shift toward AI and measurable impact. CHICAGO, Jan. 6, 2026 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today released Inside PR 2026: Trends, Challenges, and What's Next, a landmark study examining how PR teams are responding to one of the most transformative periods the industry has seen in decades. Drawing on insights from nearly 600 PR professionals across the U.S. and UK, the report highlights a profession balancing tradition and transformation: Creativity and storytelling remain foundational, even as agility, AI fluency, and clear business impact increasingly define success. Cision Unveils “Inside PR 2026”: The Definitive Report on PR Trends, AI Adoption, and the Future of Communications An Industry in Transition — and an Agility Gap Slowing Progress The report reveals a profession operating under sustained pressure. Sixty percent of PR teams cite the rapidly shifting media landscape as their biggest challenge, and 58% point to resource pressure. Agency teams feel this pressure more acutely than their counterparts on in-house teams, with 71% reporting media fragmentation as a major hurdle, underscoring how journalist behavior and formats continue to evolve. These pressures directly shape how agile teams feel they can be. While one in three executives describes their organization as "extremely agile," only 14% of employees agree. Structural barriers such as team size and organizational design (63%), along with slow approvals (53%), are the biggest factors holding teams back. Taken together, the findings point to a profession not short on ambition, but constrained by infrastructure. The opportunity for 2026 is clear: Agility requires investment, process simplification, and better access to real-time insights, not just intent. What Matters Most in 2026: Awareness, ROI, and Revenue Brand awareness remains PR's guiding priority, cited by 36% of respondents. But the data shows a clear shift toward measurable commercial outcomes at the senior level. Executives (32%) and agencies (33%) are far more focused on revenue and ROI, while in-house teams and non-executives still lean heavily toward brand awareness, with around 40% naming it as their top priority. Taken together, the findings point to a widening alignment gap, with senior leaders pushing for measurable results and frontline teams remaining anchored in brand-building. AI Moves to the Center of PR Workflows One of the strongest trends highlighted in Inside PR 2026 is the rapid integration of AI across PR activities. Ninety-one percent of professionals report using generative AI as part of their workflow, with 73% applying it to idea generation and 68% using it for writing and content refinement. AI is also reshaping data gathering and analysis, with 40% using AI-driven media monitoring and nearly a third relying on AI-powered reporting tools. Yet the data makes one thing clear: Despite AI's growing presence in PR, the human elements remain at the core of the profession. Storytelling was cited as the most in-demand skill for 2026 (59%), followed by media relations, strategic planning, and the ability to interpret data to guide decision-making – skills that ultimately rely on human interpretation, context, and strategic discretion. The New PR Playbook: Creativity, Intelligence, and Technology Working Together The evolution of PR is increasingly defined by the blend of craft and capability. Media monitoring remains the most relied-on tool for teams, supporting a more analytical approach to narrative management. Meanwhile, the skill sets PR teams value are becoming more multidisciplinary — combining creative storytelling with data literacy, strategic agility, and cross-functional collaboration. Taken together, these changes point toward a more adaptive, insight-led, and AI-enabled model of communications. "Inside PR 2026 shows a profession undergoing a profound evolution," said Guy Abramo, CEO of Cision. "PR teams are being challenged to move faster, prove impact, and integrate AI responsibly — while continuing to deliver the creativity and narrative craftsmanship that make communications meaningful. The teams that can blend human insight with intelligent automation will be the ones who define the next era of PR." Download the Full Report The full Inside PR 2026 report, including deeper insights, role-level analysis, and practical recommendations for PR teams, is available now. Download Inside PR 2026 About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Media Contact: Cision Public Relations CisionPR@cision.com
Cision Acquires Trajaan, Expanding AI and Search Intelligence Across Its Platforms
Acquisition builds on Brandwatch and Trajaan's August 2025 partnership, unifying consumer, search, and generative AI insights in a single ecosystem. CHICAGO, Dec. 11, 2025 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today announced the acquisition of Trajaan, the industry-leading search intelligence platform. This move significantly accelerates Cision's AI and data strategy and gives customers a more complete view of consumer behavior — spanning what people search for, what they say, and what they intend to do. Cision Acquires Trajaan, Expanding AI and Search Intelligence Across Its Platforms Trajaan's technology, which captures always on, geo-localized search behavior across traditional search engines, e-commerce platforms, social channels, and emerging GenAI assistants, will be integrated across Cision's portfolio — including Brandwatch, CisionOne, PR Newswire, and Cision's Insights Services. This integration will enable marketing and communications teams to shift from descriptive analysis to predictive intelligence, allowing them to anticipate trends, understand intent, and make faster, more confident strategic decisions. A New Era of Consumer Intelligence A unified view of voice and intent Customers will now be able to combine social and media insights with search intelligence to validate trends, forecast demand, and understand consumer motivations with greater depth. Visibility into GenAI-driven discovery As generative AI increasingly influences buying decisions, Trajaan gives brands clarity into how AI platforms interpret, summarize, and recommend products, categories, and competitors. Faster, more confident decision-making Trajaan's always on, geo-specific data enables organisations to spot micro-trends earlier, anticipate category shifts, identify brand risk sooner, and act with greater precision. This acquisition marks a major milestone in Cision's AI product roadmap and further strengthens end-to-end insights capabilities across Brandwatch, PR Newswire, and CisionOne. "Acquiring Trajaan is a natural extension of the partnership Brandwatch announced earlier this year," said Guy Abramo, Chief Executive Officer at Cision. "By bringing Trajaan fully into the Cision ecosystem, we're unifying search intelligence, conversational insight, and AI-driven analytics to give customers a deeper, more predictive understanding of the 'why' behind consumer behavior — from the questions they ask to the signals that shape demand." "Joining Cision allows us to scale our technology and vision globally," said Matthieu Danielou, CEO of Trajaan. "Together we can help brands understand what people search for, what they talk about, and how GenAI platforms shape their decisions — long before trends hit the mainstream." Discover more here. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Media Contact: Cision Public Relations CisionPR@cision.com
Cision Appoints Amy Jones as Chief Marketing Officer
Accomplished SaaS and technology marketing leader to accelerate global brand and demand strategy CHICAGO, Dec. 9, 2025 /PRNewswire/ -- Cision, a global leader in media and consumer intelligence, today announced the appointment of Amy Jones as Chief Marketing Officer. Jones will lead Cision's global marketing organization and report directly to Chief Executive Officer, Guy Abramo. Jones brings more than 25 years of experience building world-class marketing organizations for SaaS and technology companies. She joins Cision from Boeing Digital's Jeppesen ForeFlight division, where she served as CMO and helped drive double-digit revenue growth while supporting the company's $10.55B sale to Thoma Bravo. Her background spans global demand generation, brand strategy, product marketing, analytics, martech innovation, and omnichannel engagement. Jones has previously held leadership roles at Oracle, Everbridge, Zeta Global, Grand Circle Corporation, Rue La La, and Vistaprint. "I'm excited to join Cision at such a pivotal moment," said Amy Jones, CMO of Cision. "Cision's scale, data, and AI-driven innovation present a tremendous opportunity. I look forward to partnering with the ELT and our global teams to accelerate growth and strengthen how we show up for our customers." "I'm thrilled to welcome Amy to Cision," said Guy Abramo, CEO of Cision. "Her track record of driving measurable growth, building scalable GTM engines, and leading organizations through transformation makes her an ideal fit for our next chapter." Jones will oversee Cision's global marketing strategy across brand, communications, product marketing, demand generation, content, events, analytics, and marketing operations. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Media Contact: Cision Public Relations CisionPR@cision.com
Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded Data Coverage
Innovative new capabilities empower marketing teams to turn insight into action — faster and with greater confidence. CHICAGO, Nov. 21, 2025 /PRNewswire/ -- Brandwatch, a Cision company and global leader in consumer intelligence, today announced expanded data content and a new wave of AI-powered innovation that redefine how marketers and communicators discover, interpret, and act on insights. At the center of this evolution is Iris AI — the intelligence layer embedded throughout the Brandwatch suite — designed to help brands see, understand, and respond to what truly matters. Powered by industry leading AI technology and Brandwatch-built models, Iris transforms billions of data points into clear, actionable insights — revealing the "why" behind trends and enhancing human expertise with transparency and control at its core. These latest updates make data exploration more conversational, context-aware, and intuitive while enhancing automation, workflow efficiency, and coverage across today's most relevant digital and social channels. Built on One of the Industry's Most Comprehensive Data Foundations Brandwatch's AI technology is grounded in one of the largest and most trusted data sets in the industry — spanning real-time and historical social and traditional media sources, refined through models trained on real marketing and communications contexts. What's New: Smarter Workflows, Deeper Insights, and Broader Coverage: Ask Iris: Quick AI Chat Assistant: Ask natural-language questions and get instant, data-driven answers powered by Brandwatch. It searches and analyzes data without requiring a query or dashboard, automatically creates charts and summaries, and lets you continue the conversation to refine or explore insights. AI Query Writer: Create complete Boolean queries from scratch with suggested hashtags, keywords, and subreddits. AI Dashboards: Turn data into clarity by summarizing insights in seconds and revealing the story behind the numbers with narrative summaries that explain what matters most. Expanded Data and Content Coverage: Now includes Threads, YouTube, TikTok, LinkedIn, search data in Trajaan, and 70,000+ trending podcasts with transcript analysis. Social Media Management Enhancements: AI-powered influencer summaries, Iris AI content translations, and AI-powered industry benchmarks. In 2026, Brandwatch will further evolve Iris AI and expand its capabilities through a series of innovations designed to deepen analysis and broaden reach — from expanded APAC data sources and Bring Your Own Data integrations to smarter video and image analysis and the launch of a new mobile app experience. "Iris AI is becoming a true digital partner for marketers — one that explains, guides, and accelerates how teams work," said Jim Daxner, Chief Product Officer at Cision. "By combining advanced AI tools with Brandwatch's data and analytics expertise, we're enabling our customers to act faster, see further, and make smarter decisions." For more information, visit Brandwatch.com. About Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth. Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale. Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire. For media inquiries, please contact: Cision Public Relations at CisionPR@cision.com
57% of Comms Professionals Use AI to Craft Press Releases - PR Newswire's 2025 Global Report
9 in 10 companies include multimedia in their press releases. 91% of communicators reuse their press release content on other channels. Press releases increased visibility for more than half of companies' brand or products. HONG KONG, Nov. 20, 2025 /PRNewswire/ -- Today, PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information. The annual report, which can be accessed here, draws on survey data from nearly 1,000 communications professionals across North America, EMEIA, and APAC, plus analysis of 300,000+ press releases distributed via PR Newswire over a 12-month period. 2025 Global State of the Press Release Report cover image Key Findings More than half of companies globally are now using generative AI to craft some press release components. 9 in 10 companies now always or sometimes include multimedia, underscoring the importance of visual content in modern digital storytelling. 93% of communicators in the US and 91% in EMEIA expect to send the same or more press releases in the next year. 91% of communicators reuse their press release content on other channels, and their most used channel for repurposing release content is social media. 57% of comms professionals said press releases have increased visibility for their brand or products. Why it matters Despite predictions of its decline, the press release is proving as essential as ever in 2025 as a credible source specifically for AI engines. In a world where consolidated newsrooms and AI-driven search are redefining how stories are discovered, brands need to supplement their press release distribution strategy with Multichannel Amplification™ of their brand's content. Generative AI is reshaping PR strategies - forcing communicators to shift from SEO to GEO (Generative Engine Optimization). Linked to this, timely, relevant content is critical to maintaining a competitive edge and ensuring message discoverability. "In an era where AI is making it harder to trust the authenticity of online content, the press release, as a reliable, timestamped source for brand information, is as important as ever," said Matt Brown, President of PR Newswire. "Because press releases are heavily cited by large language models (LLMs), understanding how to unlock maximum discoverability and engagement in the current press release environment is essential." "Responding to these market changes, we recently launched Amplify, an AI-powered distribution platform that meets this new reality head-on. As corporate communication evolves, tools like Amplify redefine how brands tell their stories, control their narratives, measure their impact and reach global audiences like never before." To learn more about Amplify, please visit: https://www.prnewswire.com/amplify-platform/
PR Newswire Powers the AI Era, Embracing the Future of AI Search and Information Discovery
HONG KONG, Nov. 14, 2025 /PRNewswire/ -- PR Newswire is committed to an open-access policy for all legitimate AI explorers and Large Language Models (LLMs), extending the press release's long-standing role as a foundational source of truth into the AI era. This ensures that the official, source-verified information trusted by journalists and investors is now equally accessible for AI training and indexing, reinforcing its value for every audience. By indexing source-level content for AEO and GEO, PR Newswire helps build a more reliable and authoritative AI future. This initiative reinforces PR Newswire's leadership in AI search visibility, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) – emerging disciplines that define how information is discovered, summarized, and cited by artificial intelligence systems. Through structured metadata, open access, and consistent formatting, PR Newswire ensures that AI systems can accurately interpret and attribute official brand communications. A Foundational Format for Man and Machine This initiative ensures that high-quality, authoritative content is discoverable and impactful – optimized for both traditional search and the new frontiers of AEO and GEO — whether it's being read by a reporter, an investor, or an algorithm. Universal Discoverability: An open framework ensures client news is findable across all platforms – from traditional media databases and financial terminals to AI-powered search engines like ChatGPT, Perplexity, and Gemini, which rely on AEO and GEO signals to surface authoritative content. A Bedrock of Trust: Providing direct, unfiltered access to source-level information helps ground both human understanding and AI-generated responses in fact, not fiction. Championing E-E-A-T for All: The principles of Experience, Expertise, Authoritativeness, and Trustworthiness are the signals of quality that both human experts and advanced AI rely on. "A press release has always been the definitive source of truth for journalists and investors. By ensuring AI has the same direct access, we are future-proofing credibility and guaranteeing that our clients' stories are foundational for every audience, human or machine," noted Susan Wohleking, SVP Marketing at PR Newswire. Built for Trust, Optimized for All The core attributes that make a press release valuable to a person are the same ones that make it valuable to an AI – aligning naturally with emerging AEO and GEO best practices – making it a uniquely powerful communication tool. Unquestionable Authority: As an official statement from the source, it is the primary document for a journalist seeking a quote or an AI trying to verify a fact. Demonstrated Expertise: The content inherently showcases a company's direct experience, providing credible insights for industry analysis and AI knowledge bases. A Verifiable Timeline: The archive of releases builds a historical record that supports investor due diligence and contributes to a brand's long-term topical authority online. As AI search and generative discovery continue to evolve, PR Newswire remains committed to advancing transparency, attribution, and access – ensuring trusted information continues to anchor the intelligent web. Visit https://www.prnewswire.com/amplify-platform/ to learn more. Frequently Asked Questions (FAQ) Q: What is E-E-A-T? A: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used to evaluate if web content is high-quality, reliable, and created by a credible source. Q: What is a Large Language Model (LLM)? A: An LLM is a type of artificial intelligence (AI) trained on vast amounts of text data to understand and generate human-like language. Tools like ChatGPT and Gemini are powered by LLMs. Q: What are AEO and GEO? A: AEO (Answer Engine Optimization) focuses on structuring content to provide direct answers, making it easily usable for search engine snippets and voice assistants. GEO (Generative Engine Optimization) is the practice of structuring content so generative AI can easily find, interpret, and use it as a source. Press releases are naturally well-suited for both, as their factual, clearly formatted nature makes them ideal sources for AI to construct reliable answers. Q: Does PR Newswire allow AI bots to scan its content? A: Yes. PR Newswire's robots.txt file is open, intentionally allowing legitimate AI and search bots to crawl, scan, and index all public content hosted on its platform. Q: Beyond press releases, what content builds authority for AI search? A: High-value content includes original white papers, in-depth research reports, comprehensive guides, and detailed case studies that showcase firsthand experience and expertise. Q: Does multimedia – specifically images and infographics – help improve brand discoverability in LLMs? A: Yes, it's a critical component. While LLMs don't "see" images in a human sense, they meticulously analyze the associated text – like alt text, captions, and file names – to understand context. More importantly, multimedia dramatically increases engagement with your human audiences. This potential activity then sends powerful authority signals to search algorithms, making your content more visible and more likely to be used as a source by AI. This is why PR Newswire considers a strong multimedia strategy a universal best practice for all brand channels. Q: How does PR Newswire support AI Search and generative discovery? A: By maintaining open indexing access, structured metadata, and consistent formatting, PR Newswire ensures that authoritative brand content is easily discoverable and accurately represented in AI-driven environments, supporting both AEO and GEO best practices.
PR Newswire Leads in SEO and AI Search, Drives Double the AI Mentions of Competitors
HONG KONG, Nov. 13, 2025 /PRNewswire/ -- PR Newswire is unveiling independent data that highlights its position as an industry leader in SEO, AI search capabilities, online visibility and media pickup. A thorough analysis of online search data from Semrush shows that PR Newswire significantly outperforms its closest competitors in several key areas, providing customers with unmatched reach and visibility for their news and content. As the industry’s leading press release distribution platform, we are the best partner to give your news a boost. Discover how PR Newswire can amplify your message and ensure it reaches the widest possible audience. Visit https://www.prnewswire.com/apac/ to learn more about our services and how we can help you achieve your communication goals. PR Newswire's dominance in the industry is underscored by data sourced from Semrush, including: AI Search: PR Newswire has twice as many mentions in AI search and the largest share of voice compared to its competitors. Organic Search Traffic: PR Newswire boasts more than double the organic search traffic of its nearest competitors. Overall Search Traffic: PR Newswire drives more than double the search traffic compared to its closest competitors. Website Authority: More website domains link back to PRNewswire.com than to its competitors' sites, demonstrating higher authority and credibility. Unique Monthly Visitors: PRNewswire.com attracts double the number of unique monthly site visitors compared to its closest competitors. Keyword Ranking: PR Newswire has more highly ranked keywords than its competitors, increasing the likelihood that customer content will be found by target audiences. "These findings validate PR Newswire's ongoing investment in AI-powered search and optimization technologies. With more highly ranked keywords than our competitors, we empower our customers to achieve unparalleled online visibility and media pickup. Our goal is to ensure that every press release distributed through our network achieves maximum impact, driving tangible results for our clients," said Glenn Frates, VP of Customer Content Services at PR Newswire. Additionally, when clients distribute their news through PR Newswire, they gain exclusive access to these essential benefits to power their communications campaigns: Largest Distribution Network: PR Newswire offers distribution to the largest and most-sourced news distribution network in the industry, reaching 440,000+ newsrooms, direct feeds and subscribers. Media and Influencer Reach: PR Newswire has an exclusive database of 270,000+ journalists, bloggers and influencers, covering nearly 200 news beats and industry verticals who opt in to receive PR Newswire press releases. Online Syndication: PR Newswire reaches 9,000+ digital media outlets through its online syndication network, including major media websites, financial portals and blogs. Targeted Distribution: Users can target audiences by geography (170+ countries in over 40 languages, states, provinces, regions, cities) and categories (industries, verticals, beats like ESG/IR, demographics and more). Editorial Review: A 24/7 editorial team proofreads every news release for grammar, spelling, punctuation, broken links, and proper tagging for SEO and best practices, aiming to improve immediate and long-term search performance. Multimedia Integration: The platform allows users to quickly upload and embed photos, videos, logos, infographics, and other dynamic content to generate up to 6x greater engagement. Results Tracking & Analytics: Users can track impressions, site postings and more to get the necessary analytics to demonstrate effectiveness and fine-tune future campaigns. Credibility and Security: PR Newswire offers a high level of credibility (media references their content 36% more often than their nearest competitor) and security (SOC 2 Type II compliant). Coming soon, PR Newswire customers will enjoy additional AI search benefits with each press release distribution, including: AI-powered content suggestions to help releases get discovered through AI search. Reporting data to track how often their content is cited in AI search engine results. These offerings underscore PR Newswire's commitment to providing customers with the most effective platform for disseminating their news and maximizing their online presence. Customers utilizing PR Newswire will benefit from the greatest reach and visibility available in the market. By choosing PR Newswire, businesses can ensure their messages are seen by a larger audience, leading to increased brand awareness, improved SEO performance, and greater overall impact.
CisionOne Expands AI-Powered Platform with Enhanced Instant Insights and Social Intelligence
Innovative upgrades unify traditional, social and media release distribution—giving PR teams faster, smarter ways to cut through the noise, respond in real time, and prove impact. CHICAGO, Sept. 17, 2025 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence solutions, today announced two major upgrades to its CisionOne platform: enhanced Instant Insights dashboards and expanded CisionOne Social intelligence. Together, these innovations deliver a more unified, AI-powered solution for PR teams to monitor conversations, manage reputation, distribute media releases, and demonstrate impact—all from one place. For years, PR teams have struggled with fragmented tools, siloed data, and platforms built for marketers rather than communicators. The result: disconnected views of social, traditional, and media release distribution, slower crisis response times, and an ongoing struggle to prove ROI. CisionOne, the industry's only end-to-end AI-powered communications platform, directly addresses these challenges with: Advanced Filtering and Customization – Instantly apply powerful filters and tailor dashboards with flexible options to zero in on the coverage that matters most. Granular Analysis – Drill into charts and metrics to uncover the story behind the numbers. Insights Hub – Build, organize, and share media coverage in one central place, making collaboration easier than ever. Shareable Interactive Dashboards – Seamless collaboration with interactive dashboards for stakeholders, even those without CisionOne access. Traditional, Social, and Distribution in One View – Access a unified dashboard that combines traditional coverage, social conversations, and media release performance for a complete, real-time picture. Enhanced Social Capabilities – New integrations with Instagram and LinkedIn (with a TikTok API coming soon), plus deeper workflows for listening, publishing and engagement. "PR teams have unique challenges that marketing-first tools don't solve — from managing crises to measuring the true value of earned media," said Jim Daxner, Chief Product Officer at Cision. "With these AI-powered innovations, we've built the only communications platform that brings together traditional media, social intelligence, and media release distribution— enabling our customers to move faster, prove impact, and protect their reputations in real time." CisionOne now stands apart as the only end-to-end communications platform where social intelligence, traditional media insights, and journalist outreach & distribution live together — streamlining workflows and enabling smarter, more impactful strategies. For more information, visit https://www.cision.com/lp/next-level-pr-strategy/. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Contact Information: For media inquiries, please contact: Cision Public Relations CisionPR@cision.com
Dow Jones and Cision Resolve Ongoing Litigation
CHICAGO, Sept. 12, 2025 /PRNewswire/ -- Cision today announced that it has reached an agreement with Dow Jones to fully and finally resolve the litigation between the two companies. The settlement was reached on mutually acceptable terms, and the details will remain confidential. Other than the issuance of this statement, Cision will not offer further comment on the litigation or its resolution. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Contact Information: For media inquiries, please contact: Cision Public Relations CisionPR@cision.com
Cision Appoints Gianna Jackson as Chief Revenue Officer for the Americas
Seasoned revenue leader to drive ambitious growth strategy across the region CHICAGO, Sept. 2, 2025 /PRNewswire/ -- Cision, a global leader in media and consumer intelligence, today announced the appointment of Gianna Jackson as Chief Revenue Officer for the Americas, reporting to Global Chief Revenue Officer, Steve Boyes. In this role, Gianna will lead Cision's commercial strategy and execution across the Americas, helping the company achieve its ambitious growth objectives while delivering exceptional value to customers. Gianna brings over two decades of leadership experience from global technology and SaaS companies, including InMoment and OpenText. At InMoment, she helped scale revenue operations and drove significant client growth across enterprise accounts. At OpenText, she held senior leadership roles where she built and developed high-performing teams, strengthened go-to-market execution, and expanded customer impact at scale. "I'm thrilled to be joining Cision at such an exciting time," said Gianna Jackson, Chief Revenue Officer, Americas. "Cision's platform, products, and people are uniquely positioned to help customers unlock the power of media and consumer intelligence. I look forward to working with Steve, the Executive Leadership Team, and the entire Americas team to drive growth and strengthen our partnerships with clients." "Gianna is a proven leader with a track record of driving growth and building world-class teams," said Steve Boyes, Global Chief Revenue Officer, Cision. "Her expertise and leadership will be key as we align our global commercial strategy, accelerate revenue performance, and help customers achieve success." Gianna will also join Cision's Executive Leadership Team (ELT), reflecting the importance of her role in shaping the company's long-term growth strategy. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Contact Information: For media inquiries, please contact: Cision Public Relations CisionPR@cision.com
CisionOne Wins "Best Media Monitoring Solution" for Second Consecutive Year at 2025 MarTech Breakthrough Awards
CHICAGO, Aug. 14, 2025 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today announced that CisionOne has been named "Best Media Monitoring Solution" for the second year running by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in marketing, sales, and advertising technology. CisionOne has been named “Best Media Monitoring Solution” at the 2025 MarTech Breakthrough Awards for the second year in a row. Powered by cutting-edge AI, real-time data processing, and automation, CisionOne is redefining media monitoring—equipping communications teams with the insights they need to act faster, respond smarter, and lead with confidence. Far beyond basic mention tracking, CisionOne functions as an intelligent assistant that surfaces critical insights the moment they happen—turning overwhelming media noise into clear, actionable intelligence. "Standing out among thousands of nominations is no small feat, and we're proud to see CisionOne recognized again by MarTech Breakthrough," said Jim Daxner, Chief Product Officer at Cision. "This back-to-back win is a testament to the thoughtful ways we're applying AI—building tools that help PR professionals stay ahead, not just keep up. Whether it's real-time alerts, personalized journalist outreach, or intelligent sentiment analysis, CisionOne gives communicators the edge they need in today's high-speed media landscape." CisionOne's award-winning capabilities include: Smarter, AI Powered Monitoring: Real-time mention streams track brand, competitor, and industry coverage the moment it breaks—paired with Cision's proprietary React Score to detect potentially harmful stories before they escalate. Faster, More Actionable Insights: Instant Insights and AI-generated coverage summaries make it easy to spot trends, filter out the noise, and visualize impact in customizable dashboards—helping teams work more effectively than ever before. Deeper Intelligence Across Channels: Unified, omnichannel coverage brings together earned and social media in one place for a complete view of the media landscape. Integrated PR Workflow Efficiency: CisionOne goes beyond monitoring to support the full PR workflow—helping teams build smarter search queries, draft personalized journalist pitches, and execute targeted outreach with greater precision and speed. "CisionOne isn't just keeping pace with the modern media landscape—it's setting the pace," said Steve Johansson, Managing Director at MarTech Breakthrough. "As news breaks faster and spreads further than ever before, CisionOne stands out for giving PR professionals the speed, clarity, and strategic foresight they need to act decisively. It's exactly the kind of breakthrough innovation we're proud to celebrate." Now in its eighth year, the MarTech Breakthrough Awards honor the top companies, technologies, and products in the global marketing technology industry. The 2025 program attracted thousands of nominations from over 15 countries, reflecting the industry's growing demand for innovative, AI-driven solutions. See how the award-winning CisionOne platform can power your next breakthrough. Get started today. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Media Contact: Cision Public Relations CisionPR@cision.com
PR Newswire Expands Reach in Singapore via SPH Media Partnership
Collaboration unlocks premium visibility across Singapore's top news and finance platforms, empowering clients to engage broader audiences with greater impact. CHICAGO, July 2, 2025 /PRNewswire/ -- PR Newswire has partnered with SPH Media to significantly expand the reach of its clients' press release content within Singapore. This landmark collaboration provides unparalleled access to two of Singapore's most-consumed media outlets: The Straits Times and MONEY FM 89.3. This strategic partnership offers clients an exceptional opportunity to deepen geographic penetration and boost engagement with industry professionals and consumers throughout Singapore. The Straits Times is the English flagship daily of SPH Media, one of the leading media companies in Asia. The Straits Times is Singapore's most widely read newspaper, providing comprehensive national and international news coverage. MONEY FM 89.3 is Singapore's first and only business and personal finance radio station and reaches listeners 24/7 with its English-language business and personal finance programming. The press release distribution partnership furthers the collaboration between SPH Media and PR Newswire's parent company, Cision Ltd., that began in May 2024, when the two organizations signed a content licensing agreement enabling Cision's clients to monitor online content from all SPH Media outlets through its CisionOne platform. Singapore's most-consumed media outlets: The Straits Times and MONEY FM 89.3 "This partnership with SPH Media is the latest example of PR Newswire's ongoing investment to further broaden our industry-leading global network and ensure that our customers reach the most extensive, highest quality audience in the world," said Matt Brown, President, PR Newswire. "By distributing press release content to The Straits Times and MONEY FM 89.3, we're providing our clients with unparalleled access to a highly engaged and influential Singaporean audience." Key features of this partnership include: Expanded Reach: Leveraging The Straits Times' significant multi-platform presence, encompassing its digital sites—which attract 62.2 million monthly page views and 8.5 million monthly users —PR Newswire has bolstered the visibility and discoverability of client content with this offering. Targeted Audience: PR Newswire's clients gain exclusive access to a premium audience of Singaporean professionals across various sectors actively following news and financial trends. "This press release distribution partnership between Cision and SPH Media is a powerful synergy, combining Cision's global reach and technology with SPH Media's deep understanding of the Asian markets and their influential media landscape," stated Lynn Liu, Vice President of Audience Development and Distribution Services, PR Newswire APAC. "We believe this collaboration will unlock significant value for our clients, enabling them to connect with key audiences in a more impactful and data-driven way." To learn more, visit: https://www.prnewswire.com/apac/. About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
PR Newswire Connects Companies and Media with Strategic APAC Network Expansion in 2024
Bolsters press release distribution capabilities, facilitates productive and insightful sharing between PR professionals and the media 77% increase in media pickups with newly launched APAC English Premium circuit 25% increase in average media pickups in Greater China Strategic content partnerships with major news agencies and news aggregators in South Korea, Japan, Hong Kong SAR and Taiwan region HONG KONG, Jan. 15, 2025 /PRNewswire/ -- PR Newswire expanded its extensive APAC network in 2024, onboarding 323 new content partners, bringing the total network to 2,300. These efforts further strengthen PR Newswire's position as the most extensive and reliable press release distribution network in APAC, enabling businesses to communicate effectively across diverse markets. "We are committed to delivering high-quality and highly relevant media coverage in target markets," said Lynn Liu, VP, Audience Development and Distribution Services, APAC, at PR Newswire. "Our expanded network ensures broad distribution across key channels, while fostering productive relationships between communications teams and the media." Key Market Highlights: APAC English Markets: Launched APAC English Premium Circuit 77% increase in media pick-ups compared to standard APAC English circuit 260 English-language outlets placements Mainland China: Launched Xinhua Bizwire Circuit Press release distribution to China's most influential news platforms, including Tencent, Sina Finance, and the Financial Times (Chinese Edition) 1,300 industry-specific media outlets in finance, technology, healthcare, travel, retail, and B2B sectors 210,000 new social media followers in 2024, bringing total to 2.8 million 500 million impressions and views of PRN content across major Chinese platforms such as Weibo, WeChat, and Baidu Hong Kong and Taiwan: Key additions to Greater China Distribution Top-tier news portals such as MSN Chinese, Yahoo Taiwan, and China Times, garnering a combined 814 million monthly visitors AM730, Bastille Post, ULifestyle, Economic Daily News, Investing.com, Yahoo Hong Kong, and Line Today, which all host around three to 46 million visitors monthly 25% increase in average media pick-ups, growing to 300 from 240 South Korea and Japan: New strategic partnerships across key networks Exclusive partnerships with leading private South Korean news agencies such as Newsis, News1, and ZDNet Korea, which see around 3.8 to 19 million visitors monthly Agreements with major Japanese news aggregators for distribution through leading mobile news apps such as Gunosy, Newspass, and AU Service Today, which attract 6 to 46 million visitors monthly Bridging Business & Media To foster a deeper understanding of the media landscape, media tours were conducted in Hong Kong, Malaysia and mainland China. Such experiences are unique and highly valuable among PR Newswire's clients and staff as they allow attendees to gain firsthand insights and processes in leading media outlets. Media Tour at Astro AWANI Aside from tours, media gatherings, seminars, and panel discussions were also held in mainland China, Hong Kong, Indonesia, Japan, Singapore, Taiwan, and Vietnam. These events facilitate productive and insightful sharing between PR professionals and the media. Growing Connections with Journalists and Influencers In 2024, PR Newswire welcomed over 7,000 new journalists and media newsrooms in APAC to their ecosystem. "Currently, over 82,000 journalists, bloggers, and influencers in the APAC region rely on PR Newswire press releases as a key source of news. In 2025, we aim to deepen our partnerships with mainstream and industry-leading media outlets. While driving quality content and traffic to media websites, we will also explore more mutually beneficial collaborations to deliver superior value," said Lynn Liu. With 16 offices across 9 markets in APAC and a dedicated team of over 250 experienced professionals, PR Newswire has cultivated a strong, unmatched media distribution network. Leveraging unique partnerships with official national news agencies and their networks, including Xinhua News Agency, Yonhap News Agency in Korea, Kyodo News in Japan, Australian Associated Press, Press Trust of India, Antara News in Indonesia, Bernama News in Malaysia, and Vietnam News Agency, ensures that PR Newswire's distribution network continues to lead in delivering impactful results for their clients. About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
Cision's 2024 State of the Media Report: Journalists Battle Misinformation, Embrace Data, and Seek PR Partnership
15th Annual Report Uncovers Eye-Opening Trends, New Challenges, and Emerging Opportunities Within the Media Landscape HONG KONG, May 9, 2024 /PRNewswire/ -- Cision, a leader in consumer and media intelligence solutions, unveiled its 15th annual State of the Media Report, a highly anticipated benchmark study on media industry trends. The report, based on a survey of over 3,000 media professionals worldwide, highlights journalists' keen focus on combating misinformation, their growing reliance on data, and the surprising shifts in the social platforms to which they are active. Cision's 2024 State of the Media Report "The report reveals how comms professionals can be the trusted partners that journalists need in today's changing landscape." said Carrie Parker, Chief Marketing Officer at Cision. The findings underscore the ways in which public relations professionals can reach positive media outcomes faster by providing journalists targeted, well-researched stories that are relevant to their audiences. Some Key Findings from the Report: Nearly three-quarters (72%) of journalists value press releases as their preferred content to receive from PR professionals. 42% of journalists reported their biggest challenge of 2024 as maintaining credibility as a trusted news source. Despite industry-buzz on AI, fewer than half of the journalists participating in the study use AI regularly. Multimedia assets (images, data visualizations, and videos) are being leveraged by the media more than ever, with 87% of journalists using those supplied with pitches and stories. Facebook is experiencing a resurgence, with journalists naming it one of the top three platforms for increased activity. 15 Years of Identifying Trends in Media This year's report marks a milestone for Cision and the media industry. What began in 2009 as a relatively small, joint study with George Washington University, has grown into a trusted industry bellwether. The report shines a light on the ever-changing media landscape with the goal of helping PR professionals establish deeper connections and improve outcomes with journalists worldwide. "Over 15 years' worth of data consistently shows the value journalists place on their relationships with public relations professionals. Every year, we gain deeper insights into how PR leaders can build even stronger media partnerships." said Carrie Parker, Chief Marketing Officer at Cision. "Journalists, like media relations professionals, are facing many challenges and industry-wide shifts including learning to navigate new technologies like generative AI and understanding evolving media behaviors. This year's State of the Media report reveals key opportunities for PR and comms professionals to be the trusted partners that journalists need in today's rapidly changing landscape." Access the full 2024 State of the Media Report here. Register for our webinar on June 13 at 10:00 am ET where we'll be digging into the report and what it means for PR and corporate communications professionals, by clicking here. Methodology Cision conducted its 2024 State of the Media survey in January and February of 2024. Surveys were emailed to Cision Media Database members, who are vetted by the company's media research team to verify their positions as media professionals, influencers, and bloggers, and to the members of our Connectively community. We also made the survey available to media professionals in the PR Newswire for Journalists database. This year's survey collected responses from 3,016 respondents in 19 markets across the globe: U.S., Canada, UK, France, Germany, Finland, Sweden, Denmark, Norway, Italy, Spain, Portugal, mainland China, Australia, Singapore, Malaysia, Indonesia, Taiwan, and Hong Kong. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
PR Newswire and Global Sources Team Up, Offering Customized Services to Enhance Exhibitor Communications
BEIJING, March 13, 2024 /PRNewswire/ -- PR Newswire, a premier global provider of distribution services for corporate communications, recently signed a content partnership agreement with Global Sources Hong Kong shows, the world's foremost sourcing event. As part of the collaboration, PR Newswire will offer a broad range of communications services and customized solutions to exhibitors at the 2024 Global Sources Hong Kong Shows in April. The initiative will enable exhibitors to enhance their visibility and achieve a more extensive reach in overseas markets. As the world's leading corporate communications agency, PR Newswire serves more than 70,000 clients globally, with a significant majority comprising Fortune 500 companies. With offices in 18 countries, PR Newswire's media distribution network extends to over 170 countries and regions. PR Newswire has facilitated corporate communications at exhibitions, serving hundreds of top companies with trade show communications each year for decades. The Global Sources Hong Kong Shows, held every April and October, are the premier events each year for global sourcing professionals. This April, the shows will bring together over 5,000 leading suppliers from Asia across 9,000 booths, featuring more than 300,000 unique, high-quality innovations and in-demand products. Approximately 1,000 suppliers will be exhibiting for the first time, showcasing the latest technology applications and design concepts. More than 100,000 professional buyers from around the world are expected to attend. The shows are held across three phases. Phase 1 highlights consumer electronics and electronic components. In Phase 2, participants can expect to see mobile electronics, smart home, security and home appliance, home decor, kitchenware, and other lifestyle products. The final phase, Phase 3 is dedicated to sports, outdoor, and fashion products. John Kao, Vice President of Hong Kong Shows & Overseas Shows at Global Sources, expressed enthusiasm about the partnership with PR Newswire. He said, "As a trusted platform for sourcing professionals, Global Sources Hong Kong Shows aim to forge an effective communication bridge between exhibitors and buyers. By partnering with PR Newswire, we aim to harness their professional communications services to capture the attention of buyers worldwide while promoting both the shows themselves and our exhibitors. This collaboration will empower exhibitors to showcase their strengths on a global stage, fostering meaningful exchanges and collaboration between exhibitors and buyers. All this will aid in embarking on a new chapter of branding success." Li Wei, Vice President at PR Newswire, commented, "Since 2023, offline exhibitions have witnessed a strong resurgence. Our data reveals that the scale of participation and the interest in communications at several leading international exhibitions have exceeded previous years. As a press release distribution agency and service provider for major exhibitions worldwide, PR Newswire has extensive experience and robust capabilities in supporting exhibitors at Global Sources Hong Kong shows to achieve even more significant communications outcomes." About PR Newswire PR Newswire, a Cision company, has long been a pioneer in corporate communications, leading the way in the corporate press release distribution industry since 1954. Serving over 70,000 businesses and organizations worldwide, PR Newswire assists clients in disseminating their latest text, image and video content to target audiences in more than 40 languages daily. Additionally, PR Newswire offers global media monitoring and analysis services, supplying clients with valuable data and technical support for their daily communication initiatives. About Global Sources Hong Kong Shows Global Sources Hong Kong Shows, the premier event for global sourcing professionals, is held annually in three phases in April and October. The exhibition spans a wide range of sectors, including consumer electronics, electronic components, mobile electronics, smart home, security and home appliance, home decor and kitchenware, high-quality and stylish products, sports, and outdoor equipment. Exhibitors can expect a professional exhibition and sales-oriented experience, while buyers gain access to premier products from across the globe. The event is dedicated to fostering sustainable development by enabling global buyers to engage in sustainable sourcing, make informed and responsible purchasing choices, and establish a new benchmark for professional trade platforms.
PR Newswire Strengthened its Distribution Network with the addition of 325 New Content Partners in Asia Pacific
325 content partners were added in 2023, bringing the total number to a whopping 2.2K+ in APAC 13K more journalists have opted in to receiving press releases from the wire service provider in real-time, bringing the total to 100K active contacts in APAC HONG KONG, Feb. 2, 2024 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media services, remains at the forefront of the PR news industry with an ever-growing pool of content partners, journalists, and influencers in the Asia-Pacific Region. This remarkable achievement has been made possible by the support of more than 2.2K content partners, and 100K journalists across the region, fostering unparalleled growth and enhanced access to news sources. The continuous expansion of PR Newswire's content partner portfolio in 2023 demonstrates the organization's commitment to connecting clients with a wider audience, enabling them to generate impactful engagement and reach through a trusted distribution channel. Highlights of PR Newswire's Content Partnerships in APAC Key content partnerships were secured in different markets: Greater China: PR Newswire secured 179 partnerships, which include 124 in mainland China, 25 in Hong Kong, 6 in Macau and 25 in Taiwan. Some notable wins include China Daily, China Energy, FT Chinese, China.com, China Reports, Macau News Agency, LINE TODAY, ESGN, Blockchain News, Economic Daily News (Taiwan), The News Lens, DigiTimes and Quament. Japan: 2023 saw twice as many content partnerships as the previous year. This successful streak continued when PR Newswire resumed cooperation with Kyodo, Japan's largest news agency. Puzzlepiece Inc., Iwate Nippo, and Pacific Bridge Media & Consulting, Inc. are some of our newly added partners for the year. South Korea: It was also a year of meaningful growth for the region as it saw 31 additional influential media outlets added in 2023, such as, ZUM, Newstong and Blockchain Today. Australia and New Zealand: PR Newswire's valuable collaboration with Australian Associated Press (AAP) continues to grow, further enhancing the ANZ local media coverage. Southeast Asia: A total of 94 sites were added in the Southeast Asia markets, including The Manila Times, The Malaysian Reserve, Vulcan Post, and Vietnam Plus, which is under the national news agency of VNA. Antara in Indonesia, a national news agency is also among some of the key newly added content partners in 2023. All reflecting the company's commitment to delivering impactful and widespread coverage across these vital regions. Additionally, PR Newswire achieved a significant milestone in 2023 by adding 13K journalists to its database in the Asia Pacific region, bringing the total number of journalists in its network to an impressive 100K, emphasizing the platform's continued growth and expanding reach across the region. PR Newswire APAC Network Overview Global Network Enhancement PR Newswire has partnered with two of the largest national news agencies in India, PTI and ANI, enhancing our India Premium circuit. These additions will not only guarantee distributions to the networks of the two agencies, but also to 10-20 more news portals in India. Two significant partners were signed globally, including Associated Press (AP), which has begun feeding PR Newswire's content to 1.2K of its international media outlets across North America, LATAM, EMEIA, and APAC. PR Newswire also added new Yahoo sites to its network and gained extended access to some of Yahoo's international sites in different countries and regions, including Brazil, France, Germany, Hong Kong, Latin America, Singapore and Taiwan. Connecting Businesses with the Media In 2023, PR Newswire held several events in mainland China, Ho Chi Minh City, Hong Kong, Taipei, Singapore, Sydney, and Jakarta connecting the PR and Media professionals. Media tour events aimed to give the PR professionals a peek into the behind-the-scenes of the process editors & journalists undergo by visiting their offices and studios. Media gathering events were held in several cities aiming to connect the media industry and share the latest findings. Clients and staff of PR Newswire on a media tour. A media gathering event hosted by PR Newswire. Outlook and Commitment for 2024 "The addition of content partners in 2023 is a humbling testament to PR Newswire's continued efforts in striving for excellence in our products and services, while maintaining the growth of our content network and journalists," said Lynn Liu, Vice President of Audience Development and Distribution Services at PR Newswire. He adds that, "As we look towards 2024, we are fully committed to continuously enhancing our network capabilities in the Asia Pacific region." There are also exciting plans for 2024 with the introduction of new products, including the highly anticipated APAC Premium English Circuit. This circuit will encompass an extensive network covering key markets such as China, India, Southeast Asia, Australia, and New Zealand. Securing an extensive network of content partners allows the clients of PR Newswire to nurture more long-term relationships and networking opportunities in the future. A more mutually beneficial partnership can pave the way to more collaborations, which would inherently drive growth and conversions for communications professionals. To learn more about the network of PR Newswire, visit www.prnewswire.com/apac About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
