PR Newswire: news distribution, targeting and monitoring

Customer FAQ

Basic procedure of using PR Newswire


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Frequently Asked Questions (FAQs)


i. Before account set up


Q:
It is my first time to use PR Newswire’s service. What do I need to do?
A:

Clients will have to fill out an account registration form to set up an account with us. You can reach out to our account managers or hkcs@prnasia.com to get the form.

Q:
Apart from account registration, what other information should I provide?
A:

PR Newswire will need to know the release word count, the distribution circuit(s), and the date and time of distribution.

Q:
What is the cost of distribution?
A:

Please communicate with your account manager to get the exact quotation. Kindly note that prepayment is required for first time users.

Q:
Will there be any reports after release distribution? Is it complimentary?
A:

We have included a complimentary report in our release distribution services. Clients can check the report status on our APAC Portal system 2 hours after release distribution.

ii. Before submitting release


Q:
How do I submit a press release?
A:

You can submit press releases online through PR Newswire Asia’s release system - APAC Portal: https://portal.prnasia.com/
(Please note: this Asia Portal URL is different from the US client Portal.)

Q:
How do I register on the APAC Portal?
A:

After your account has been set up, you will receive an APAC Portal activation email from our client relations team. You can simply click on the activation link to get on board.

Q:
Who can submit press releases to PR Newswire?
A:

To protect the privacy of your company and/or your clients, we only accept releases from individuals who have been authorized. We do not accept any releases from individuals who are not listed under your account profile as authorized senders. It is incumbent upon company to keep this list up-to-date. This procedure guarantees the security of your corporate communications.

Q:
What are the normal working hours of PR Newswire Asia’s Editorial Team?
A:

The editorial team's working hours are from Monday 6:30 AM to Saturday 6:00 AM BJT.

Q:
Besides weekdays, can I send out my release during holidays or weekends?
A:

Yes, you can. Depending on the distribution region, weekend surcharge may be applied if you need assistance from our stand-by editors during holidays or weekends. This editorial assistance includes processing, revising or distributing a release. Please consult your account manager for details.

iii. After submitting release


Q:
What are the processes involved after I have submitted a release through the APAC Portal?
A:

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Q:
Do I have to approve the news release before distribution?
A:

It is optional. You can specify if you need final approval for the formatted release before distribution.

Q:
Can I distribute photos and what are the specific requirements if I decide to do so?
A:

Yes, you can. Photos should be accompanied by captions of no more than 256 Chinese characters or 512 English characters (including spaces). For the specific requirements, news photos are preferably provided in JPG format with a minimum of 1,024 pixels in one direction, while photos meant for print media will require 2,700 pixels.

Q:
Can I indicate any special instructions on APAC Portal?
A:

Yes, you can. If there is anything specific that has not been included through the selection on the APAC Portal, you may address it with our editors under the “special instructions” field. Our editor shall follow up with you accordingly.

Q:
What is the standard turnaround time for the formatted version(s) of my release(s)?
A:

Depending on the complexity of the order, turnaround time of formatted releases may vary. Usually, formatted release(s) will be ready for approval / distribution within 1-2 hours after submission.

Q:
What is the standard turnaround time for local language translations?
A:

The standard turnaround time for Western Europe and Latin American translations would be 1 business day per 800 words. For other translations, standard turnaround time would be 2 business days per 800 words. If you would like to distribute a release simultaneously in all time zones in their respective local languages, please send the release to our editorial team three days prior to the desired clear time, so that we have adequate time for the multilingual translation.

Q:
How long does it take to receive the report after distribution?
A:

For APAC distributions, the completed report will be ready 2 business days after the last translated language is distributed. Clients may also check our APAC Portal 2 hours after release distribution for reports that are in progress.
For U.S. or Europe-bound releases, clients will receive an automated Visibility Report after your release is distributed at the following time intervals: 2 hours, 2 days, 5 days and 30 days.

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