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SEOUL, South Korea, July 21, 2016 /PRNewswire/ -- Social and video advertising technology company Adknowledge Asia has announced the appointment of Ted Kim (Tae-Woo) as Country Director for Korea. The senior hire comes after Adknowledge Asia announced earlier in the year that it will be hiring aggressively across its nine APAC markets.
Ted joins Adknowledge Asia with over 10 years of experience in digital marketing, having held senior roles at Samsung, Microsoft, Hewlett-Packard and Google. Most notably, Ted played a formative part in launching Twitter in Korea. Ted's latest role was Managing Director, Korea for Teads.tv, a native video advertising company.
"Korea is a distinct market for digital advertising because of its massive smartphone penetration and strong reputation for delivering innovative digital ad campaigns," said Ted Kim. "With some of the world's largest and most dynamic brands based in Korea, it means that there is opportunity for huge growth and that it needs a specific approach in order to build the right data partners and relationships. Adknowledge Asia has built an unrivalled reputation for delivering the highest performance social and video advertising and I look forward to leveraging my understanding of the market to helm our expansion in Korea".
The new hire comes after a period of aggressive growth for the company. It was announced in March this year that Adknowledge Asia would be doubling their headcount in 2016 following the appointment of Matt Sutton as CEO of Adknowledge Asia.
"Over the past year through acquisitions and an aggressive hiring strategy we have grown to 140 people across nine APAC markets, and are currently looking to fill 80 new roles," said Matt Sutton, CEO Adknowledge Asia. "Korea in particular is a market where we see enormous growth potential and Ted not only demonstrates a deep understanding of the Korean market, but also the dynamism and drive to grow our operations there."
As Country Director for Korea, Ted will be responsible for expanding the team, raising Adknowledge Asia's profile and leading the sales and operational teams. He will report to Damien Lavin, Chief Revenue Officer for Adknowledge Asia, based in Singapore.
"The Korean market has enormous potential as it sits at the forefront of digital innovation and marketing spend with huge mobile focus," says Damien Lavin. "We're growing a pioneering company in the social, video, mobile and data space and Korea is a country that we plan to learn from and adapt to quickly. Ted has an excellent blend of tech, large publisher and digital experience which I feel will be invaluable to our business in Korea. I'm a firm believer in local leadership playing a key role in a company's success and am excited to have Ted lead the strategy for this market."
About Adknowledge Asia
Adknowledge is a digital advertising technology company specialising in using diverse sources of data to place ads via digital video, social media, apps and mobile. With nearly 150 employees located in APAC, Adknowledge Asia works with the most ambitious and innovative advertisers to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis, targeting algorithms, campaign optimisation and preferred relationships with major social media networks. Adknowledge Asia also offers brand-safe, consumer-friendly ways to monetise telecom data. To learn more, please visit AdknowledgeAsia.com.
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