Kew Green Hotels by HK CTS Held "Road to Euphoria" Sharing Campaign

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2017-07-20 21:39 5620

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简体中文

BEIJING, July 20, 2017 /PRNewswire/ -- On July 20 2017, Kew Green Hotels (subordinated to HK CTS Hotels Co., Ltd.) held a sharing campaign of "Road to Euphoria" at SPACE CYCLE, the most stylish, dazzling and fantastic fitness center in Beijing, during which brand concept of affordable luxury in Kew Green Hotels were embodied, namely "English style for ELEMENTS.Vigor for EUPHORIA.Ambition for ENTERPRISE".

During the event, "Ms. Paris", the traveling/fashion web celebrity shared her experiences traveling to 43 countries on 6 continents. Together with 30 media and partners within the travel industry, participants explored the 3D dynamic riding under the leadership of a top-class coach, and listened to the rhythmic and fashionable UK tunes jointly and elaborately selected by Kew Green and SPACE CYCLE. During the dynamic bicycle riding, they had a good understanding of Kew Green Hotels' pursuit for high quality of travel in great ease and leisure, low-carbon and environmentally friendly lifestyle, as well as elegant and exquisite charm of affordable luxury.

Kew Green Hotels by HK CTS Held “Road to Euphoria” Sharing Campaign

Mr. Shi Zhigang, Head of Kew Green Hotels China of HK CTS Hotels Co., Ltd., said in his speech on the site that: "Within one year after the release, Kew Green Hotels have brought excellent hotel experiences and brand values to both customers and investors. Ever since its trial operation, the first flagship hotel under Kew Green Hotels -- Kew Green Hotel Wanchai Hong Kong has achieved high applause rate and reputation no matter in online comments, customer satisfaction investigations, or professional reviews by tourism practitioners, thus truly interpreting the location of affordable luxury in middle-scale hotel market. As for investors, Kew Green Hotels enjoy rich tourism sources covered by China Tourism Group in travel agencies, online tourism, hotels, scenic spots, tax exemption, finance, and more than 4000 high-end tourism and hotel member systems. Our professional brand criteria and operational support provide the specialized support for investors from engineering site selection to hotel opening and operation".

Kew Green Hotels by HK CTS Held “Road to Euphoria” Sharing Campaign

After HK CTS Hotels Co., Ltd.'s acquisition of Kew Green Hotels (UK), the Kew Green Hotels have been set up as a middle-scale hotel brand under joint efforts by Chinese and English teams within one year, aiming to abstract and cultivate customer groups with young attitudes. As the "Affordable luxury hotel brand with an English touch", Kew Green Hotels provide choice of value in middle-scale hotel market and provide customers with affordable yet luxurious tourism experiences in British style and vitality. By virtue of crossover cooperation with world-class designers, Kew Green Hotels have perfectly combined the top-class hotel quality and cutting-edge fashion, introduced crossover arts, trends and styles to the Chinese market, provided customers with the tourism experiences "more than hotels", and created the life ecosystem to "go beyond hotels". Since trial operation of the flagship hotel in HK at the end of 2016, Kew Green Hotels has signed a contract for Kew Green Hotel Baoding project in Xiongan New Area in Mainland China, and also have projects to be contracted in Australia and several regions in Greater China (such as Beijing, Shanghai, Chongqing, Suzhou). To facilitate investors' understanding of information on Kew Green Hotels, a website for investment attraction has been released by Kew Green Hotels at the end of June this year, www.kewgreenhotel.com.

HK CTS Hotels Co., Ltd. owns and manages more than 140 middle and high-end hotels and 32,000 guest rooms globally, covering the brand series of "Metropark Hotels", "Kew Green Hotels" and "Traveler Inn", as well as 8 international hotel brands under IHG, Marriott and Hilton distributing in core business and tourism destinations in Asia, Europe, Africa and Australia. Kew Green Hotels plan to set up 200 hotels worldwide in the future three years. Kew Green Hotels will create unique and individual tourism and accommodation experiences for tourists worldwide, and provide them with excellent visual perceptions, affordable luxury accommodation experiences, as well as diversified lifestyle integrating culture, arts and individuality.

About Kew Green Hotels

Kew Green Hotels aim to become an "Affordable luxury hotel with an English touch" to meet customers' demands for current fashion and to provide them with personalized and high-quality accommodation experiences. By virtue of crossover cooperation with world-class designers, Kew Green Hotels have perfectly combined the top-class hotel quality and cutting-edge fashion, introduced crossover arts, trends and styles to the Chinese market, and provided customers with the tourism experiences "more than hotels". In Kew Green Hotels, you will achieve excellent visual perceptions, and enjoy affordable luxury accommodation

Kew Green Hotels advocate elegant and exquisite life, pursuing for high quality of life in great ease and leisure. We will prepare a grand banquet with simple ingredients, create fancy clothes with unadorned materials, and provide excellent functions in a compact space, thus to create the truly affordable luxury for urban tourists to experience the uniqueness of simplicity and exquisiteness in details. While inheriting the gene of five-star hotel from Metropark Hotels subordinated to HK CTS Hotels Co., Ltd., Kew Green advocates the affordable luxury lifestyle as an attitude, and further a constant pursuit for detailed quality.

About HK CTS Hotels Co., Ltd.

HK CTS Hotels Co., Ltd. is the wholly-owned subsidiary of China National Travel Service (HK) Group Corporation, which owns four brands of three series, namely: "Metropark Hotels", "Kew Green Hotels" and "Traveler Inn". "Grand Metropark" and "Metropark" under the "Metropark" series are respectively five-star and four-star hotel brands. "Traveler Inn" is a distinctive business hotel brand. "Kew Green Hotels", released in 2016, is a new and vigorous British style brand of affordable luxury. In August 2015, HK CTS Hotels Co., Ltd. successfully acquired the entire share capital issued by Kew Green Hotels, after which it became a sole shareholder of Kew Green Hotels to possess the ownership & administration authority of 44 hotels and administration authority of other 11 hotels in the UK, thus successfully entering the hotel market in the UK. After acquisition, HK CTS Hotels Co., Ltd. further enriched its brand series, possessing/managing nearly 140 hotels and 32,000 guest rooms at home and abroad, covering more than 30 cities in the UK (such as London, Leeds, Birmingham, Lincoln, Portsmouth, Brighton) and more than 40 cities in Greater China (such as Hong Kong, Macao, Beijing, Nanjing, Hangzhou, Chongqing), together with one hotel in Australia and Africa respectively.