The First Xifu International Gold Wedding Jewellery Design Competition Redefines Gold Wedding Jewellery around the world

HONG KONG, Sept. 18, 2017 /PRNewswire/ -- Attracting the world's attention, the first Xifu International Gold Wedding Jewellery Design Competition successfully concluded on 12 September 2017 with an award ceremony held at Oasis O' City Hotel Shenzhen. Honourable guests, distinguished professional and amateur designers all gathered to witness the finalists' expression of well wishes to newlywed couples through their symbolic jewellery design entries.

The award ceremony drummed up the suspense in an enchanting evening

The theme of the inaugural competition was 'Oneness.' Competition organisers had looked forward to seeing designs incorporating different cultures and insights while reflecting the creativity and originality of designers from all over the world. Offering a total of 3.4KG of pure gold bars as reward for creative ideas, the competition attracted a total of 2,017 entries from jewellery designers and students from 44 countries and regions.

(From left) Roland Wong of the World Gold Council, Wolfram Diener of UBM Asia Ltd, Shi WeiGan of the People’s Government of Shenzhen Yantian District, Edmund Zhou of Shenzhen Batar Investment Holding Group Co Ltd, and Norman Cherry of the University of Lincoln delivered speeches at the award ceremony

Senior officials of the People's Government of Yantian District, Shenzhen as well as the Culture, Sports and Tourism Administration of Shenzhen Municipality, along with representatives from the China Gold Association, the World Gold Council, UBM Asia Ltd, and sole sponsor Shenzhen Batar Investment Holding Group Co. Ltd all graced the evening and acknowledged the competition as a prominent milestone in enhancing the significance of the gold wedding jewellery all over the world. Members of the competition's judging panel, professionals in the fields of arts and design, and highly reputable media outlets were also in attendance.

Finalists of the Plain Gold category; Finalists of the Gem-Set category; Representatives of supportive associations and institutes were recognised for their efforts

During the elegant proceedings, awards were presented to the 19 finalists, the associations and institutes that have been supporting the competition, and the 11 winning designs. (For more information about the winning designs, please visit our official website www.xifudesigncompetition.com. Thirty finalists signed business cooperation contracts with the competition's sponsor, creating limitless opportunities for further development. The award ceremony ended with beautiful models displaying the actual jewellery pieces of the 30 designs shortlisted for the final round.

(Top row) Models display the actual jewellery pieces of the design finalists; Members of the judging panel and honoured guests make their mark on the competition’s inaugural edition; (Bottom row) The launch of the Global Alliance of Design Institutes

Ever since the Xifu International Gold Wedding Jewellery Design Competition kicked off in January 2017, the organisers have been promoting the competition and attracting breathtaking designs through social media platforms, roadshows at institutes and associations, and word of mouth. It successfully harnessed the talents of amateur and professional designers alike and created a platform to modernise and elevate the traditional product segment. The competition's organisers would like to take this opportunity to express its deepest gratitude to all participants, designers around the world, media outlets, sponsors, supporting organisations and partners.

Through the synergy of JNA and CJNA of UBM Asia, the World Gold Council and the People's Government of Yantian District, Shenzhen, supported by the Culture, Sports and Tourism Administration of Shenzhen Municipality and exclusive sponsorship by Shenzhen Batar Investment Holding Group Ltd, the competition successfully brought together designers from different parts of the world and served as the ideal platform to showcase their talent and interpretation of gold wedding jewellery.

The Xifu International Gold Wedding Jewellery Design Competition is a biennial event scheduled to run through 10 years. Designers and craftsmen from all over the world are enjoined to continue producing fresh, creative and inspiring designs that reflect wedding customs and traditions in order to take gold wedding jewellery to the next level.

Official Website:
www.xifudesigncompetition.com

Social Media Platforms
Facebook: @xifuDesignCompetition
Twitter: @XifuDesignComp
WeChat: @Xifudesign
Weibo: @Xifudesign

Media Contact

Photo - https://photos.prnasia.com/prnh/20170914/1942146-1-a
Photo - https://photos.prnasia.com/prnh/20170914/1942146-1-b
Photo - https://photos.prnasia.com/prnh/20170914/1942146-1-c
Photo - https://photos.prnasia.com/prnh/20170914/1942146-1-e
Logo - http://photos.prnasia.com/prnh/20170222/8521701055LOGO