Top honour recognized by senior industry professionals
HONG KONG, Nov. 26, 2018 /PRNewswire/ -- JCDecaux Transport is proud to announce that the company has been voted No. 1 Out-of-Home (OOH) Media of the Year in 2018 in Marketing Magazine's annual Media Benchmarking Survey. With an aim to discover the media preference of Hong Kong's top marketers, the survey participants comprised of advertising decision makers as well as top agency professionals. JCDecaux Transport's unrivalled position in Hong Kong's OOH media arena was once again proclaimed, as JCDecaux Transport had been named the Best OOH Media Company for the sixth times in the same survey over the years including this year's triumph.
Constant strive for excellence, embracing the latest technology to innovate, and together with a deep understanding of the industry landscape and advertisers' business goals, are among the winning initiatives empowering JCDecaux Transport to continually deliver more and more innovative and interactive solutions for advertisers. All these have not only made JCDecaux Transport an industry pioneer, but also an undisputable winner in the survey, as the voting criteria of the survey primarily include: media creativity, media quality and sales services.
At the forefront of Digital Transformation, JCDecaux Transport has spared no efforts in adopting new technologies to revolutionise the OOH industry. In 2018, JCDecaux Transport has made leaps and bounds in digitalization for MTR advertising, Airport Express advertising and Hong Kong International Airport (HKIA) advertising.
A major breakthrough in MTR advertising was the launch of the Smart OOH Media Planning System in April, which is automated to provide more comprehensive audience measurement, more precise micro-audience targeting and the contextualisation of ad content, MTR digital media planning and buying has now become much simpler and ultra-flexible. A number of new and innovative digital products were also introduced, which include: "Digital Diorama", the largest UHD LED screen ever deployed in MTR advertising; New Digital Panel Zone in MTR Central and Mongkok Station; and the Extended Digital Panel Network.
And for HKIA, JCDecaux Transport has launched the "Spectacular Digitals", an LED digital media comprising the largest ever LED digital display in HKIA and "360° Digital Totem", the first edgeless 4 faced LED display in Asia, as well as the integration of Airport Outdoor ads and HKIA MyFlight App to create powerful offline to online media solutions.
For the OOH advertising in Ngong Ping 360 and Pacific Place, one of Hong Kong's most prestigious shopping malls, JCDecaux Transport has raised the bar again with new sales strategies to specifically target affluent shoppers in Hong Kong and also international tourists.
Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong and Macau, said: "It is our great honour to receive this important industry recognition and ranked No. 1 Out-of-Home Media in Hong Kong in 2018. We are indeed grateful to our advertisers and all business partners for their ongoing trust and support to all our outdoor advertising media in JCDecaux Transport."
"With the passion of JCDecaux Transport, while remaining true to our founding values of design, quality and innovation, and together with the tremendous support of our business partners, and professional dedication of our creative and sales & marketing teams, we will continue to invest in physical assets, systems, data and content, and with these, JCDecaux Transport is striving to reach new heights and offer advertisers unbeatable OOH solutions and extraordinary experience for our customers," Ms. Chan concluded.
2018 has been a fruitful year for JCDecaux Transport, in addition to being ranked No. 1 OOH Media of the Year, they have won more than 20 prestigious awards in Hong Kong and overseas, including "Market Leadership Award", "Best outdoor Innovation Award", "Most Innovative Advertising Agency Award", "Asia Business Achiever Award", "The Best Engagement Strategy Award", "Media Brand of the Year", to name a few.
About JCDecaux Transport
JCDecaux Transport is the main subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established since 1976, JCDecaux Transport is the market leader in outdoor advertising in Hong Kong and has been managing the advertising sales concessions of MTR* and Airport Express for MTR Corporation for over 35 years.
The company currently also operates the advertising concessions for Hong Kong International Airport, Macau International Airport, Pacific Place Passages and Ngong Ping 360.
*MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express Line.
