SHANGHAI, Nov. 5, 2019 /PRNewswire/ -- The 2019 Employer Branding Creativity Awards in Greater China received over a six-month period 1,056 creative entries from 405 domestic firms and foreign companies operating in China, including Tencent, Ping An, Procter & Gamble, Volkswagen, Bosch, Schneider, vivo, and so on. The event, divided into four phases, initiation, registration, evaluation and selection of winners, was launched on May 23 by WINGs, a leading employer branding architect, HRflag, one of the most prominent human resources management think tanks in China, and YIKE talks, an international pioneering platform for thought and knowledge sharing, and co-organized by Great Place to Work® Institute. Businessweek China and Xiaoguo, a platform focused on all forms of media distributed throughout campuses, were strategic partners of the event. Following a strict evaluation process based on four general metrics, content management, creative design, communications strategy and user experience, in addition to one metric specific to each company, 51 companies were selected to become the winners of 15 awards in three categories for their outstanding leadership and achievements in terms of employer branding.
Employer branding pioneer Richard Mosley, WINGs founder Ocean Fu, Yiketalks vice president and partner Tracy Xia, Great Place to Work® Institute China CEO José Carlos Bezanilla, Businessweek China executive chief editor Steven Fan, Adream Foundation deputy secretary general Qiuxia Zhu, HRflag CEO Vivian Li and Havas Shanghai general manager and China chief creative officer Ben Sun were invited to join the judger team.
WINGs founder Ms. Ocean Fu said, "It is a fiercely competitive year for the award. However, we are impressed by the rise of local companies as they garnered the highest scores in the evaluation of several award categories. We are excited to see the significant change in the lineup of applicants for each edition of the event. Creativity is all about creation and innovation. We encourage more companies to devote themselves to employer branding while increasing their awareness of the importance of talent acquisition and retention. Our mission is reflected in the event's slogan, 'You deserve the attention for your dedication'."
These awards recognize the top-level creative employer brands. As one of the most authoritative and trusted events in the industry, the 2019 Employer Branding Creativity Awards showed Chinese companies the power of employer branding and helped expand the visibility of best employers while promoting the award winners. With deep insights into the pain points and other challenges, companies may face when they promote their employer brands, the event facilitated employers' branding efforts, enhanced the results of brand promotion and provided employers with informative and comprehensive best practices.
The event came to a successful closing with 15 employer-branding awards granted in the digital innovation, integrated marketing and comprehensive brands categories. Each award is a testament to the winner's dedication to employer branding. On the back of the success of the event, an increasing number of companies have realized the importance of employer branding. They confirmed that an excellent employer image alongside outstanding product branding plays a key role in maximizing the bottom line. HRflag CEO Vivian Li said, "Employer branding helps strengthen a company's brand as an intangible asset. As a part of the corporate brand, job seekers are often consumers of the potential employer's products. The employer branding effect acts as a valuable intangible asset in the human resources and even the product markets. We look forward to more outstanding firms participating in the event next year, showcasing their excellence in employer branding."
About WINGs
WINGs is a human resources industry leader with employer branding expertise and services. The company is rich in corporate contacts, media resources, expert platforms, market operations and talent matching. As a sister brand of REForce, a well-known mid-senior recruitment firm in China, WINGs is well-versed in all aspects of the hiring process and in the ins and outs of the industry. WINGs understands the needs of corporate HR and ensures that employers' brands are accurately understood and can serve as a means to match their recruitment needs with the correct talents. WINGs has many years of experience in integrated marketing communications and is adept at efficiently combining excellent employer branding with the company's external image. WINGs owns a comprehensive database of firms across the industry with the expertise to provide professional guidance and consultation. WINGs also helps companies allocate employer branding budgets and manage suppliers.
About HRflag
HRflag, a leading China-based think tank in the field of HR, is committed to helping HR professionals achieve excellence in management and HR service institutions enhance market communications and brand influence. With a strong background in content research, event planning and digital technology, HRflag has become a banner brand in the HR service industry through many high-quality, large-scale events in conjunction with their digital content. Its businesses includes Internet services, marketing assistance, large conferences and community events, while brands include New Flag Awards-the HR sector's most coveted award for innovation, Flag Awards - the annual award event for HR service providers, Flag Conference-the annual industry summit and Staffing Live, a forum bringing together up to 2,000 professionals to discuss best practices and the latest trends in the recruitment process. Of the world's 10 largest HR service providers, seven are HRflag clients.
About YIKE talks
YIKE talks is the No. 1 speech and expression media firm in China, as well as a smart platform that enhances the ability of individuals and enterprises in an era when knowledge is a moving target and needs to be continuously kept up to date. Since November 2014, more than 1,000 industry leaders with expertise in business transformation, smart technology, culture in the digital age, gene science and future education have been invited to share their latest knowledge at YIKE talks, an event with the theme "appreciate the most special 15 minutes of your life". By the end of 2018, the video capturing the YIKE talks event had been viewed online more than 5 billion times and won 15 awards from Apple, Tencent, TouTiao, Weibo, iQIYI, Newrank and Caasdata as well as other industry authorities and well-known organizations.
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