Bedsure Unveils New Heated Bedding Collection to Redefine Winter Comfort

The expanded lineup debuts the brand's first-ever Heated Comforter, a Target-exclusive Heated Throw with one-touch control, and a faster-heating second-generation Heated Blanket, and

NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Bedsure, a leading cozy everyday lifestyle brand, today announced its expanded 2026 winter heated bedding collection. Designed to deliver targeted, energy-efficient warmth throughout the home, the new lineup features three core innovations: the category-defining Bedsure HeatX™ Heated Comforter, Target-exclusive Bedsure ComfortIQ™ Heated Throw with CozyClick™ Controller, and the upgraded Bedsure HeatX™ Heated Blanket.

[NEW ARRIVAL] Bedsure HeatX™ Heated Comforter [link here]

Solving the winter dilemma of choosing between a plush comforter and an active heating layer, the Bedsure HeatX™ Heated Comforter combines both into a single sleep solution. It integrates a subtle heating system directly into a lofty, five-layer down-alternative comforter, providing all-night warmth without heavy layering.

• Tailored Warmth: Features 10 heat settings, an auto-off timer up to 8 hours, and a one-touch preheat option to warm the bed before turn-in.
• Dual-Zone Comfort: Queen and King sizes include dual independent controllers, allowing partners to customize their ideal temperatures on their respective sides.
• All-Season Versatility: Unplug the detachable cord, and it transforms into a breathable, machine-washable everyday comforter compatible with standard duvet covers.
• Safety & Quality: OEKO-TEX® Standard 100 certified for skin-friendly materials.

[NEW ARRIVAL] Bedsure ComfortIQ™ Heated Throw with CozyClick™ Controller: Exclusively at Target.com [link here]

Designed to make staying warm more effortless, the new Bedsure ComfortIQ™ Heated Throw combines intuitive control, generous coverage, and elevated plush style for everyday comfort. Available exclusively at Target, it's made for everything from working from home and lounging on the sofa to winding down at night.

• CozyClick™ Comfort at Your Fingertips: Easy to find, read, and use, the silicone controller features a clear digital display for heat levels and timer hours, plus 6 heat settings, 4 timer options, and a memory function for personalized comfort.
• More Coverage, Even Warmth: Generously sized at 50" x 70"—larger than standard 50" x 60" heated throws—it offers more full-body coverage, with an optimized heating system that distributes warmth evenly across the larger surface.
• Gets Cozy, Faster: Reaches 104°F in as little as 25 minutes, delivering cozy warmth with less waiting.
• Plush Enough to Leave on Display: Available in Bubble Plush and Ribbed Plush textures and six versatile colors, its ultra-soft, double-sided design brings warmth and style to any living space.

For added peace of mind, the throw features built-in overheat protection and auto shut-off, is machine washable after removing the controller, meets ETL and FCC certification standards, and is backed by a five-year warranty.

Upgraded Bedsure HeatX™ Heated Blanket: Faster, Even Warmth [link here]

Engineered for ultimate couch relaxation and cold-desk WFH days, the next-generation Bedsure HeatX™ Heated Blanket is powered by patented ReflexHeat™ technology. It heats up 30% faster than standard electric blankets while eliminating uncomfortable hot and cold spots.

• "Less-Wire" Comfort: Crafted with 240 gsm flannel, a 40 gsm heat-reflective layer, and 220 gsm lambswool, it is 25% thicker & heavier—than electric blankets from other brands. The internal wiring is perfectly concealed, providing an experience where you "less wire feel" and a "Softness" cloud-like touch. Even when unplugged, it can be used as a luxurious and comfortable "real blanket" for everyday relaxation.
• Built-In Safety: Equipped with NTC overheat protection, smart auto-off timers, and dual FCC and OEKO-TEX® certifications.
• User-Friendly Controls: Features a clear, large-font display and single-touch preheat, which is ideal for users of all ages.
• Easy Care: 100% machine washable with a quick-detach controller.

The Bedsure HeatX™ Heated Comforter (starting at $79.99) and Bedsure HeatX™ Heated Blanket (starting at $49.99) are available at Heated Essential Page. The Bedsure ComfortIQ™ Heated Throw ($55.99) is available exclusively on Target.com. For more information, visit bedsurehome.com or follow @bedsurehome on social media.

About Bedsure

Bedsure is a cozy everyday lifestyle brand creating bedding and soft home essentials for real life. Rooted in nearly five decades of textile expertise, Bedsure brings together thoughtfully selected materials, practical design, and consistent quality across core bedding, sleep solutions, style collections, naturally sourced picks, and pet products. Guided by its promise, Get Cozy, Bedsure helps make everyday life at home feel softer, easier, and more your own.