OTT Leader iQIYI Implements Unified ID 2.0
iQIYI leans into the future of identity with Unified ID 2.0, empowering advertiserswith first-party data to reach global consumers more effectively HONG KONG, July 4, 2022 /PRNewswire/ -- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced iQIYI, Inc. (NASDAQ: IQ), a...
Southeast Asia Moving Towards a New Model of TV Consumption as More than One in Three Viewers Stream OTT
* 200 million users in the region stream 9.7 billion hours of OTT content per month * Millennials and Gen Zers are driving the shift towards ad-supported OTT and dictating top content trends * Singapore records highest OTT penetration in the region; one in two viewers now streams OTT SINGAP...
New Research Shows 55 Percent of Filipino Viewers are Streaming More OTT Video Content Because of COVID-19
* More than one in five OTT users surveyed hadn't watched traditional TV at allin the three months prior to the survey * Almost 9 in 10 viewers will watch ads in exchange for free programming via OTT * 65 percent expect to maintain or increase streaming viewership after the pandemic MANILA,...
Asiaray Officially Launches DOOH Programmatic Transaction Platform with The Trade Desk and Magnite
HONG KONG, Dec. 8, 2020 /PRNewswire/ -- Asiaray Media Group Limited ("Asiaray" or the "Group"; stock code: 1993), an outstanding out-of-home ("OOH") media company with a strategic focus on airport, metro line and high speed rail line advertising, has announced the launch of its Digital Out-o...
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China
HONG KONG, March 26, 2019 /PRNewswire/ -- In response to global marketers'
focus onChina as a key growth market, advertising technology leader The Trade
Desk
The Trade Desk Appoints Mitch Waters and Troy Yang to New Asia Pacific Leadership Roles
HONG KONG and SINGAPORE, Feb. 13, 2019 /PRNewswire/ -- Global advertising
technology leader,The Trade Desk (Nasdaq: TTD
The Trade Desk connects global brands to millions of consumers in China through integrations with leading media companies
HONG KONG, Nov. 14, 2018 /PRNewswire/ -- Global advertising technology leader,
The Trade Desk, Inc
The Trade Desk Ushers in the Next Wave of Digital Advertising featuring Koa(TM), Artificial Intelligence (AI) for Advertisers
Data-driven insights and game-changing features deliver better planning,
smarter buying and stronger performance for brands and agencies
HONG KONG, June 26, 2018 /PRNewswire/ -- The Trade Desk, Inc.
With Over 500 Million Unique Device IDs, the Kochava Collective is the Largest Independent Mobile Data Marketplace
SANDPOINT, Idaho, Dec. 21, 2016 /PRNewswire/ -- Kochava (www.kochava.com
