91% of Consumers in APJ Stay Loyal to Brands That Personalise Experiences, Brands Investing in Customer Engagement Well-Positioned to Weather Economic Turbulence: Twilio Study

Twilio's Fourth Annual State of Customer Engagement Report reveals that customer engagement investments increase brands' resilience by boosting revenue, and improving customer retention and loyalty Consumer patience with poor digital experience is waning – 73% of consumers in Asia Pacific & Japan...