Advertising
Whisky Isn't Just a Man's Drink According to New Campaign Featuring Academy Award Winner Anna Paquin from The Glenlivet
SYDNEY, April 26, 2022 /PRNewswire/ -- Academy Award Winner Anna Paquin and renowned Single Malt ScotchThe Glenlivet are ripping up the rule book on whisky drinking traditions in aprovocative new campaign. The Glenlivet is on a mission to break the whisky drinker stereotype and shine a light on...
John Riccio Appointed President, Merkle Asia Pacific
Riccio succeeds Zhengda "Z" Shen, who is retiring after 22 years with Merkle, five years with dentsu. COLUMBIA, Md., April 26, 2022 /PRNewswire/ -- Merkle (www.merkleinc.com), dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has namedJohn Riccio pres...
Contextual Relevance is Critical to India Consumers According to IAS The Power of Context Research
NEW DELHI, April 26, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, today released a new research study,The
Power of Context inIndia
Yell International Sets Sight on Singapore for New Regional Hub Launch
The creative agency is bringing its Thai Creativity and industry expertise to a
whole new market
SINGAPORE and SEOUL, South Korea and TOKYO, April, 26, 2022 /PRNewswire/ --
Yell International
Shannon Noll to Australians about new young singer: "Get around this song."
SYDNEY, April 25, 2022 /PRNewswire/ -- Charlie Mitchell, the young singer who is about to see his debut single "Even After" released throughout 22 countries in the world by ESW Management onMay 3rd, got a special message from fellow Australian superstar singerShannon Noll. "I'll definitely be...
MICE Venues Offering Colorful Sceneries and Unique Experiences
SEOUL, South Korea, April 25, 2022 /PRNewswire/ -- Korea, a country known for its unique charms, positioned itself early on in the Asia-Pacific MICE industry with its centuries-old tradition, cutting-edge technologies, and city infrastructure. And with Korean culture taking the world by storm at ...
HEYTEA Partners with Hiroshi Fujiwara on a New Series of Hit Products
SHENZHEN, China, April 22, 2022 /PRNewswire/ -- HEYTEA, China's most popular tea drink brand and the creator of the Cheezo Tea, has launched a crossover collaboration withHiroshi Fujiwara, known as the "Godfather of Streetwear", and his design agency, Fragment. As tastemakers in their respective ...
Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level
The Ad Tech Company Reinforces its Fight Against Criminal Activity in Digital Advertising SINGAPORE, April 22, 2022 /PRNewswire/ -- Innity, a leading digital media solutions, and advertising technology company, today announced it has been awarded the coveted TAG Certified Against Fraud Seal and ...
ActionIQ Named Top 10 CDP and Personalization Solution
NEW YORK, April 21, 2022 /PRNewswire/ -- ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that it has been named one of the Top 10 CDP Companies, as well as one of the Top 10 Personalization Solution Companies by MarTech Outlook. "We are excited to see ActionIQ on t...
Insider named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment
Insider
Merkle Unveils Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
Initiative expands the dentsu agency's leadership team and bolsters its global commerce and customer experience capabilities COLUMBIA, Md., April 20, 2022 /PRNewswire/ -- Merkle (www.merkleinc.com), dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, ha...
Integral Ad Science Expands in South Korea and Appoints Industry Veteran Inwon Park as the Head of Korea Market
SEOUL, South Korea, April 20, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations inSouth Korea, working with brands, agencies, publishers, and platforms in the region. Based inSeo...
Forrester Announces CX APAC 2022 Full Conference Agenda
The in-person and digital event experience will explore how CX, marketing, and
digital leaders can build long-term customer loyalty to fuel business growth
SYDNEY, April 20, 2022 /PRNewswire/ -- Forrester
ActionIQ Partners with InfoSum to Unlock The Power of Second-Party Data
NEW YORK, April 19, 2022 /PRNewswire/ -- ActionIQ, the leading Enterprise Customer Data Platform (CDP) andInfoSum, the leading data collaboration and data clean room platform, today announced their strategic partnership to unlock the power of second-party data by combining the ActionIQ CX Hub and...
TopOn Moves Into In-App Bidding Open Beta on Meta Audience Network
GUANGZHOU, China, April 19, 2022 /PRNewswire/ -- We are happy to announce that TopOn has moved out of closed beta and is now an official open beta bidding partner with Meta Audience Network! By making bidding with Meta Audience Network more widely available, the integration is now available for a...
Award-Winning XPO Brands Creates Global Partnership with Leading US-Based Agency
XPO Brands & The Mars Agency Fuel Shopper Marketing Growth in the APAC Region SOUTHFIELD, Mich., April 19, 2022 /PRNewswire/ -- XPO Brands, a leading Australian retail activation agency, announced today that it will forge a new international partnership with The Mars Agency, a global commerce mar...
Bairong's New Precision Marketing Solution Empowers Financial Institutions to Make Data-Driven Decisions in Delivering Streamlined, Personalized Customer Experience
BEIJING, April 15, 2022 /PRNewswire/ -- Bairong Inc ("Bairong" or "the Company", 6608.HK), a leading independent AI-powered technology platform inChina , announced that the Company has been granted a new patent for itssmart method and system for marketing strategy generation, an industry-leading s...
Monotype Studio Celebrates the Unique Typographic Voices of Our Times in New Type Trends Report
Work from dozens of brands and agencies captures the ever-changing spirit of
design and creativity at a global scale.
WOBURN, Mass., April 15, 2022 /PRNewswire/ -- The Monotype Studio today
released its annualType Trends report
Onion Global Announces Upgraded "Supply-to-Business" Strategy Integrating Upstream Supply Chain and Expanding B2B Customer Base
GUANGZHOU, China, April 14, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people inChina and across...
Magnolia opens new office in Jakarta, Indonesia
SINGAPORE, April 14, 2022 /PRNewswire/ -- Leading digital experience platform (DXP) Magnolia has announced the opening of its new office inJakarta, Indonesia , as it moves to deepen its presence in theAsia Pacific region. With offices already located inSingapore, Shenzhen, Shanghai, Bangkok, and H...
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