Advertising
Onion Global Launches New B2B Platform 'Hoomuch'
GUANGZHOU, China, April 29, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people inChina and across...
Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend
The French data science expert will power clients' privacy-first measurement models to help understand the true value of TikTok PARIS, April 29, 2022 /PRNewswire/ -- Global data science consultancy Ekimetrics announced today its participation in TikTok's Media Mix Modeling Program amongst a sele...
Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television
NEW YORK CITY, April 28, 2022 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced a technology agreement with Hearst Television, enabling Hearst Television to enhance its streamed content with a traditional TV-like viewing ...
MoEngage partners with Microsoft to empower customer-centric enterprises
SAN FRANCISCO, April 27, 2022 /PRNewswire/ -- MoEngage announces a new collaboration with Microsoft, allowing enterprises to gather insights and run personalized, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue. With the increasing digital pene...
Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)
The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) MONTREAL, April 27, 2022 /PRNewswire/ -- Hivestack, the world's largest, independent, programmatic digital out of hom...
Top Product Innovators to Attend New Product Innovation Workshop at MIT InnovationHQ this May in Massachusetts
This event will empower product development executives to construct product innovation pipelines that are based on credible and comprehensive market, customer, and competitor insights SAN ANTONIO, April 27, 2022 /PRNewswire/ -- Frost & Sullivan will host a one-day eye-opening experience for busi...
GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION
Essence and MediaCom to merge, forming EssenceMediacom GroupM Nexus to launch globally as a best-in-class performance organization Mindshare to complete the integration with global performance agency Neo LONDON and NEW YORK and SAN FRANCISCO, April 27, 2022 /PRNewswire/ -- GroupM, WPP's media in...
Retro Stage Will Host Its 5th Anniversary Celebration in May: Vintage Spirit Lives Forever
MONTEREY, Calif., April 26, 2022 /PRNewswire/ -- This year marks the fifth anniversary of Retro Stage. Retro Stage will be hosting a celebration on the site in May with a unique collection on display and affordable prices. Over time, Retro Stage has launched many high-quality retro products, such...
FP Markets launches the FP Markets Partners Hub. The premium choice for IBs & Affiliate Marketing experts
The FP Markets Partners Hub is a rich source of information for partners
containing marketing material and in-depth informative articles and tips for
IBs and Affiliates to learn how to maximise their earning potential
SYDNEY, April 26, 2022 /PRNewswire/ -- FP Markets
Whisky Isn't Just a Man's Drink According to New Campaign Featuring Academy Award Winner Anna Paquin from The Glenlivet
SYDNEY, April 26, 2022 /PRNewswire/ -- Academy Award Winner Anna Paquin and renowned Single Malt ScotchThe Glenlivet are ripping up the rule book on whisky drinking traditions in aprovocative new campaign. The Glenlivet is on a mission to break the whisky drinker stereotype and shine a light on...
John Riccio Appointed President, Merkle Asia Pacific
Riccio succeeds Zhengda "Z" Shen, who is retiring after 22 years with Merkle, five years with dentsu. COLUMBIA, Md., April 26, 2022 /PRNewswire/ -- Merkle (www.merkleinc.com), dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has namedJohn Riccio pres...
Contextual Relevance is Critical to India Consumers According to IAS The Power of Context Research
NEW DELHI, April 26, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, today released a new research study,The
Power of Context inIndia
Yell International Sets Sight on Singapore for New Regional Hub Launch
The creative agency is bringing its Thai Creativity and industry expertise to a
whole new market
SINGAPORE and SEOUL, South Korea and TOKYO, April, 26, 2022 /PRNewswire/ --
Yell International
Shannon Noll to Australians about new young singer: "Get around this song."
SYDNEY, April 25, 2022 /PRNewswire/ -- Charlie Mitchell, the young singer who is about to see his debut single "Even After" released throughout 22 countries in the world by ESW Management onMay 3rd, got a special message from fellow Australian superstar singerShannon Noll. "I'll definitely be...
MICE Venues Offering Colorful Sceneries and Unique Experiences
SEOUL, South Korea, April 25, 2022 /PRNewswire/ -- Korea, a country known for its unique charms, positioned itself early on in the Asia-Pacific MICE industry with its centuries-old tradition, cutting-edge technologies, and city infrastructure. And with Korean culture taking the world by storm at ...
HEYTEA Partners with Hiroshi Fujiwara on a New Series of Hit Products
SHENZHEN, China, April 22, 2022 /PRNewswire/ -- HEYTEA, China's most popular tea drink brand and the creator of the Cheezo Tea, has launched a crossover collaboration withHiroshi Fujiwara, known as the "Godfather of Streetwear", and his design agency, Fragment. As tastemakers in their respective ...
Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level
The Ad Tech Company Reinforces its Fight Against Criminal Activity in Digital Advertising SINGAPORE, April 22, 2022 /PRNewswire/ -- Innity, a leading digital media solutions, and advertising technology company, today announced it has been awarded the coveted TAG Certified Against Fraud Seal and ...
ActionIQ Named Top 10 CDP and Personalization Solution
NEW YORK, April 21, 2022 /PRNewswire/ -- ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that it has been named one of the Top 10 CDP Companies, as well as one of the Top 10 Personalization Solution Companies by MarTech Outlook. "We are excited to see ActionIQ on t...
Insider named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment
Insider
Merkle Unveils Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
Initiative expands the dentsu agency's leadership team and bolsters its global commerce and customer experience capabilities COLUMBIA, Md., April 20, 2022 /PRNewswire/ -- Merkle (www.merkleinc.com), dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, ha...
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