Advertising
Qverse: TAB Buys Advertising Technology and Becomes 'Qverse'
BERLIN, Oct. 24, 2019 /PRNewswire/ -- TAB GmbH, the mobile performance specialist of the PIA Group with seven locations worldwide, is buying the technology from DCypher Media B.V. and is now offering customers tailor-made product offerings and In-house technology under the new name "Qverse." Pho...
Westwin Hosts Plan China Conference in London, Sharing Insights into China's Digital Landscape
SHANGHAI, Oct. 23, 2019 /PRNewswire/ -- Westwin, a leading digital marketing and technology company that focuses on cross-border business, hosted Plan China -- China Marketing Forum ("Plan China") inLondon, United Kingdom. Plan China is Westwin's first international insights sharing event dedicat...
TCEB launches 'Meetings and Incentives Market Champion' initiative
BANGKOK, Oct. 23, 2019 /PRNewswire/ -- The Thailand Convention and Exhibition Bureau (TCEB) is partnering with Thailand Incentive and Convention Association (TICA) and Association of Thai Travel Agents (ATTA) in launching the first three-party initiative "M&I Redefine - M&I Market Champion", aimi...
Tata Harper Introduces a Potent New Supernaturals 2.0 Rebrand
School House and Tata Harper partner to repackage its luxury skincare line, inspired by nature's most potent botanicals. NEW YORK, Oct. 23, 2019 /PRNewswire/ -- School House, the New York-based creative agency known for strategy, creative and perception-defining retail concepts for the world's m...
Swarovski's Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program optimizing traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
NEW YORK, Oct. 22, 2019 /PRNewswire/ -- Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, salesforce, operations, product, pricing and promotion investments, today ann...
Bitauto Announces Appointment of Independent Financial Advisor to Special Committee
BEIJING, Oct. 22, 2019 /PRNewswire/ -- Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading provider of internet content & marketing services, and transaction services forChina's fast-growing automotive industry, today announced that the special committee of the Company's...
Forward Leading to bring together 150 senior marketers in Hong Kong on December 5 & 6
HONG KONG, Oct. 22, 2019 /PRNewswire/ -- Forward Leading is to host Digital
Marketing Leaders Summit inHong Kong on December 5 & 6, 2019 at the Hyatt
Regency Tsim Sha Tsui, bringing together over 150 senior marketers from a wide
range of industries.
96% of companies in South East Asia agree that social commerce will become increasingly important in the next five years - new Econsultancy research
SINGAPORE, Oct. 22, 2019 /PRNewswire/ -- A report by global research firm Econsultancy said 96% of marketers inSouth East Asia agree that social commerce will become increasingly important in the next five years while 90% agree that social media drives online sales. However, less than 6 in 10 of ...
CuriousCore-organised Inaugural Brand Festival to celebrate Asian Brands
SINGAPORE, Oct. 22, 2019 /PRNewswire/ -- The inaugural Global Brand Summit
(GBS),organised by CuriousCore
Jebsen Group Releases Corporate Social Responsibility Report 2019
HONG KONG, Oct. 21, 2019 /PRNewswire/ -- Jebsen Group (Jebsen), a leading brand
builder inGreater China, today released the CSR Report 2019, representing a
review of its corporate social responsibility work in 2018.
ZAFUL launched the first out-of-home advertising campaign to target the Philippines Market
MANILA, Philippines, Oct. 18, 2019 /PRNewswire/ -- On Oct 1st, ZAFUL kicked off its first out-of-home (OOH) advertising campaign inManila, advertisements are running throughout the city from the financial center Makati to the surrounding cities. ZAFUL's new campaign has demonstrated trendy and...
Malaysia's Former Minister of Defence, Hishammuddin Hussein, Declares That His Country Deserves Better
KUALA LUMPUR, Malaysia, Oct. 18, 2019 /PRNewswire/ -- Mr. Hishammuddin Hussein,
the former Defence Minister ofMalaysia, has called on his countrymen to work
towards uniting all races and working towards the nation's progress.
IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today's Business Landscape
SINGAPORE, Oct. 17, 2019 /PRNewswire/ -- IMA®
Havas Health & You Becomes First Agency to Launch Creative Analytics Practice
Partners with Creative Technology Platform VidMob to Provide First-Party Creative Data Solution NEW YORK, Oct. 16, 2019 /PRNewswire/ -- With digital visual ad content reaching staggering global numbers, it's becoming more and more paramount that agencies which engage in broad scale digital marke...
Ucommune Receives United Nations Award in Recognition of Global CSR Innovation
NEW YORK, Oct. 16, 2019 /PRNewswire / -- The founder and chairman of Ucommune, Dr.Daqing Mao, has been invited to attend the 2019 United Nations (UN) Global Corporate Social Responsibility Summit in mid-October at the UN'sNew York headquarters, where he will receive the Global CSR Innovation Awar...
Cision Announces Exclusive Platinum Sponsorship For PRSA 2019 International Conference
CHICAGO, Oct. 15, 2019 /PRNewswire/ -- Cision (NYSE: CISN), a leading global provider of earned media software and services, today announced it is the exclusive platinum sponsor of the PRSA 2019 International Conference. The conference, which takes place inSan Diego from October 20 - 22, will bri...
Dynata Launches New Platform to Transform the Future of Insights and Marketing
DALLAS, Oct. 15, 2019 /PRNewswire/ -- Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part...
Dynata Launches New Platform to Transform the Future of Insights and Marketing
Dynata Insights Platform will integrate market research with advertising solutions for the first time DALLAS, Oct. 15, 2019 /PRNewswire/ -- Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights life...
The Spielwarenmesse Reveals the Trends for 2020
- Toys for Future, Digital goes Physical, Be you! - TrendGallery remains an important hub NUREMBERG, Germany, Oct. 15, 2019 /PRNewswire/ -- The Spielwarenmesse's international TrendCommittee has identified three strong trends for 2020: "Toys for Future", "Digital goes Physical" and "Be you!". Th...
Consulting for the Results: First Chinese Consulting Firm Kmind Presents Case Study at NACRA 2019
PHOENIX, Oct. 15, 2019 /PRNewswire/ -- Kmind Consulting("Kmind"), China's benchmark competitive strategy consulting firm, was invited to present "Consulting for Results: An Experiment of Kingmind on companies inChina", providing a unique insight on international business for the consulting indus...
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