Advertising

CJ WORX: Businesses with a DMP Show a 140% Uplift in Performance During COVID-19 Pandemic

BANGKOK, June 22, 2020 /PRNewswire/ -- With the coronavirus affecting people's daily routines it has caused a shift in the way businesses are communicating with consumers - some opting to pause all communications, whilst others have had to adjust their media strategy and budget allocation. Yet th...

2020-06-22 09:30 883

Kantar Brand Growth Lab is developing Quantum Machine Learning solutions in Singapore

* As part of AI/ML advancement in Singapore, Kantar was granted a patent in the Quantum Machine Learning field inSingapore. * Kantar Brand Growth Lab continues experimenting in the Quantum Machine Learning field. SINGAPORE, June 22, 2020 /PRNewswire/ -- Kantar, the world's leading data, insig...

2020-06-22 09:00 964

Kantar, Indonesia Urban Brand Footprint 2020: Top FMCG Brands that have been chosen by Indonesian consumers

* Indomie continues to be number one chosen brand in Indonesia Urban  * Brands Ensure Growth Using Key Levers Based on Evolving Consumer Needs JAKARTA, Indonesia, June 18, 2020 /PRNewswire/ -- Kantar Indonesia, Worldpanel Division announces the launch of the 2020 Indonesia Urban Brand Footprin...

2020-06-18 15:57 1779

Kantar's Asia Brand Footprint: Brands Ensure Growth Using Key Levers Based on Evolving Consumer Needs

SINGAPORE, June 18, 2020 /PRNewswire/ -- Kantar announces the launch of the 2020 Asia Brand Footprint. The key findings of the report include the five emerging consumer trends acrossAsia that influenced buyer behaviour. Based on these new consumer needs, Kantar uncovered five key levers for brand...

2020-06-18 10:00 1041

iClick Interactive Asia Group Limited Announces Its Private Placement

HONG KONG, June 17, 2020 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider inChina, today announced that it has entered into subscription agreements with certain investors, who h...

2020-06-17 21:00 11120

22nd Annual Survey of Reader's Digest Reveals the Brands & Personalities Consumers Most Trust

HONG KONG, June 12, 2020 /PRNewswire/ -- Trust has never been more important in our community due to the unprecedented difficult times since the beginning of 2020. The COVID-19 crisis has affected both businesses and individuals across the world and organisations are reshaping the way they op...

2020-06-17 16:57 895

DatVietVAC - Vietnam's leading entertainment group announces the launch of its modern streaming platform 'VieON'

HO CHI MINH CITY, Vietnam, June 15, 2020 /PRNewswire/ -- On 15th Jun 2020, DatVietVAC launches its new streaming service VieON following 4 years of development, marking the beginning of a new era forVietnam's largest media, entertainment, and technology group. Born out of a partnership with...

2020-06-17 16:25 935

Dable publishes report on the impact of COVID-19 on media content consumption tendencies

JAKARTA, Indonesia, June 17, 2020 /PRNewswire/ -- Dable, Asia's No.1 content discovery platform and a member company of theBorn2Global Centre, recently published its "Indonesia Media Consumption Trend Report," an analysis of how media content is consumed as a result of COVID-19. The report examin...

2020-06-17 14:28 972

Westwin Joins Createch 2020 to Share Insights on trends and business opportunities brought by technologies amid Pandemic

SHANGHAI, June 16, 2020 /PRNewswire/ -- Westwin, a leading tech-driven cross-border marketing company, was invited to join an online panel discussion produced by Createch of CogX festival 2020 in June.Anderson Liu, CEO of Westwin, shared insights and expertise on impacts and business opportunitie...

2020-06-17 11:08 487

Asiaray Awards Concession Rights to Operate Kunming Railway Station Advertising Media

HONG KONG, June 15, 2020 /PRNewswire/ -- Asiaray Media Group Limited ("Asiaray" or the "Group"; stock code: 1993.HK), a leading out-of-home ("OOH") media company with a strategic focus on airport, metro line and high speed railway advertising, is pleased to announce that the Group has recently be...

2020-06-15 15:12 1509

How to minimize risk when faced with disruption and uncertainty, Analytic Partners brings practical recommendations to related business

NEW YORK, June 12, 2020 /PRNewswire/ -- Businesses are always on the lookout for the next big disruption - or are looking to be the force that disrupts their industry. New competitive offerings, legislations and demographic shifts all have the potential to upturn an industry. However, some disrup...

2020-06-15 14:34 767

Bitauto Enters into Definitive Agreement for Going-Private Transaction

BEIJING, June 12, 2020 /PRNewswire/ -- Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading provider of internet content & marketing services, and transaction services forChina's automotive industry, today announced that it has entered into an Agreement and Plan of Merger...

2020-06-12 20:09 6931

Bitauto Announces First Quarter 2020 Results

BEIJING, June 12, 2020 /PRNewswire/ -- Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading provider of internet content & marketing services, and transaction services forChina's automotive industry, today announced its unaudited financial results for the first quarter en...

2020-06-12 18:03 16040

Miaozhen Systems: 31.9% of digital ad traffic was invalid in China 2019, costing the industry 28 billion RMB

BEIJING, June 12, 2020 /PRNewswire/ -- A new report by Miaozhen Systems, China's leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of all online advertising traffic inChina was invalid in 2019, costing the China brand marketing industry an estim...

2020-06-12 10:56 1743

Miaozhen Systems Announces Its Focus on Omni Measurement & Business Intelligence

BEIJING, June 12, 2020 /PRNewswire/ -- China's leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioni...

2020-06-12 10:34 2859

iClick Interactive Releases Powerful Upgrades to iAudience

HONG KONG, June 10, 2020 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider inChina, today announced the release of iAudience 2.5, a significant upgrade of its proprietary market ...

2020-06-10 21:00 4846

BioWorld Recognized for Excellence of Information & Intelligence to Biopharmaceutical Industry

News service from Clarivate wins plethora of awards at 41st Annual SIPAwards LONDON and PHILADELPHIA, June 10, 2020 /PRNewswire/ -- BioWorld™, a part of Clarivate Plc (NYSE:CCC), a global leader in providing trusted information and insights to accelerate the pace of innovation, has been recogniz...

2020-06-10 20:00 5433

Brightcove Publishes Q1 Global Video Index; Shows Increase in Enterprise Video Use as Workforces Shifted to Remote Environments in Australia and New Zealand

SYDNEY, June 10, 2020 /PRNewswire/ -- Brightcove Inc.  (NASDAQ: BCOV), the world's leading video technology platform, today published theQ1 2020 Brightcove Global Video Index , which analyses hundreds of millions of recent d...

2020-06-10 12:00 4297

New Delegate Destination Site launched, helping planners promote their upcoming events

MELBOURNE, Australia, June 10, 2020 /PRNewswire/ -- Creating memorable business events in a COVID-19 business environment is now much simpler thanks to the Melbourne Convention Bureau's (MCB) new digital marketing site designed to help planners and professional conference organisers (PCOs) promot...

2020-06-10 11:12 436

Global Advertising Industry Leaders Unite to Amplify World Health Organization COVID-19 Health Alert

Members of the advertising and digital Out-of-Home industry help amplify WHO's dedicated messaging services in 7 languages about COVID-19 across the globe.  NEW YORK, June 10, 2020 /PRNewswire/ -- PVBLIC Foundation, collectively with Mediakeys Group, has organized a global consortium of 21 advert...

2020-06-10 00:38 424
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