Beer, Wine & Spirits
SHAKE UP THE SELTZER AISLE: SWRL LAUNCHES AMERICA'S FIRST ZERO-SUGAR, 89-CALORIE "MAKGEOLLI SELTZER"
The "Fizzy Little Rebellion" brings Korea's oldest fermentation tradition to the U.S. with a modern twist: It's cloudy, it's conscious, and you have to swirl it. NEW YORK, Dec. 23, 2025 /PRNewswire/ -- SWRL, the world's first Makgeolli seltzer, has officially launched in the U.S., introducing Ko...
Xinhua Silk Road: Chinese baijiu maker convenes meeting to seize chances in changing market
BEIJING, Dec. 22, 2025 /PRNewswire/ -- When disruptive changes redefined market demand in the past days of 2025, Chinese baijiu producer Wuliangye convened recently its annual convention to seek consensus for navigating the changing liquor market. The event, the 29th Wuliangye 12•18 Annual Conve...
Agricultural Corporation Joeunsul Co., Ltd. Considers Entry into Indonesia, Expanding ASEAN Presence with Premium Traditional Rice Wine "Cheonbiyang Yakju"
SEOUL, South Korea, Dec. 17, 2025 /PRNewswire/ -- Korean traditional liquor brand Agricultural Corporation Joeunsul Co., Ltd. is exploring the possibility of entering the Indonesian market, led by its flagship productCheonbiyang Yakju , which won the Presidential Award in 2025. Building on the dep...
Xinhua Silk Road: Annual wine-themed folk culture festival held in E. China's Jiangxi Province
BEIJING, Dec. 17, 2025 /PRNewswire/ -- A wine-themed folk culture festival
kicked off in Mengshan Town in eastChina's Jiangxi Province on Dec. 4, offering
visitors an immersive experience of local culture, wine and cuisine.
Geumsan Insamju Targets Japan's Trendy Youth with 'Geumseol,' Positioning It as a K-Culture Inspired Liqueur
SEOUL, South Korea, Dec. 17, 2025 /PRNewswire/ -- Agricultural Corporation Geumsan Insamju announced that it is positioning its signature product,Geumseol, not merely as a traditional spirit but as a "K-culture inspired liqueur" tailored toJapan's MZ generation and trend-driven consumers. As int...
Kavalan Launches Limited Edition Dry Peated Whisky Highball in Japan
Award-winning smoky whisky meets refreshing sparkle this Christmas TAIPEI, Dec. 16, 2025 /PRNewswire/ -- Kavalan is ushering in the festive season with its first-ever Ready-to-Drink (RTD) Dry Peated Whisky Highball, a limited-edition release crafted exclusively forJapan and available only at Law...
Agricultural Corporation Joeunsul Co., Ltd. Announces Entry into Vietnam Market, Accelerating Southeast Asia Expansion with "Cheonbihyang"
SEOUL, South Korea, Dec. 15, 2025 /PRNewswire/ -- Korean traditional liquor producer Agricultural Corporation Joeunsul Co., Ltd. has announced its plans to enter the Vietnamese market, spearheading itsSoutheast Asia expansion with its flagship traditional rice wine,Cheonbihyang. The company is cu...
Moutai Returns to its Origin of World Fame, 110 Years from its Debut on Panama Expo
SAN FRANCISCO, Dec. 14, 2025 /PRNewswire/ -- On December 7th and 8th, visitors lined up to see the wonder of a Moutai themed event at the Palace of Fine Arts inSan Francisco. Moutai, the renowned Chinese baijiu brand, made its debut outsideChina on Panama Expo in the city 110 years ago. By celebr...
Geumsan Insamju Targets Japan's Premium Liqueur Market as 'Geumseol' Wins Praise from Local Buyers
SEOUL, South Korea, Dec. 13, 2025 /PRNewswire/ -- Agricultural Corporation Geumsan Insamju, a Korean producer of traditional ginseng-based liquor, announced that it is strengthening its competitiveness in the Japanese market. The company recently showcased its signature product,Geumseol, at an i...
Agricultural corporation Joeunsul Co Ltd Accelerates Global Expansion with Award-Winning "Cheonbihyang" Traditional Liquor
SEOUL, South Korea, Dec. 10, 2025 /PRNewswire/ -- Agricultural corporation Joeunsul Co Ltd is ramping up its domestic and international market presence by leveraging Cheonbihyang—winner of the Republic of Korea Presidential Award—and its in-house "Eojjapi" product series. The company was officia...
Yakima Chief Hops Launches Latest Pink Boots Blend, Strengthening Education and Gender Diversity in Fermentation
YAKIMA, Wash., Dec. 9, 2025 /PRNewswire/ -- Yakima Chief Hops (YCH) in partnership with the Pink Boots Society (PBS), is proud to release the latest Pink Boots Blend, created to support women and non-binary individuals in the fermentation industry through education and professional support. The ...
Geumsan Insamju Targets Hong Kong Tourists and K-Culture Fans with Enhanced Cultural Experience Marketing
SEOUL, South Korea, Dec. 9, 2025 /PRNewswire/ -- Agricultural Corporation Geumsan Insamju announced that it is strengthening its cultural and experiential marketing strategy inHong Kong, aiming to position its flagship productGeumseol not merely as an alcoholic beverage but as a "cultural experi...
Moutai Cultural Exhibition Ignites U.S. Audience with Immersive Journey Through a Century of Cultural Heritage
SAN FRANCISCO, Dec. 8, 2025 /PRNewswire/ -- From December 7 to 8, Kweichow Moutai celebrated a dual milestone - the 110th anniversary of its award-winning debut at the 1915 Panama-Pacific International Exposition and the 10th anniversary of San Francisco Moutai Day - through a dynamic series of e...
Paulaner to become official supplier of the future Audi F1 Team
* Munich brewery joins Audi's entry into Formula 1 * Paulaner to bring celebratory and convivial culture to future Audi F1's global fanbase * Long-term partnership to promote non-alcoholic Paulaner 0.0% INGOLSTADT and MUNICH,Germany, Dec. 8, 2025 /PRNewswire/ -- The future Audi F1 Team and ...
THREE LEGENDS. TWO POWERHOUSE BRANDS. ONE ICONIC SHAKER.
HexClad, Still G.I.N. Unveil First-Ever Collaboration, Bringing Gordon Ramsay,
Dr. Dre, Snoop Dogg Together For A Next-Gen Cocktail Shaker
LOS ANGELES, Dec. 6, 2025 /PRNewswire/ -- In a collaboration no one saw
coming, but everyone will be happy it did,HexClad
Geumsan Insamju Enters Hong Kong's Premium Liqueur Market, Setting a New Standard for K-Traditional Spirits with "Geumseol"
SEOUL, South Korea, Dec. 5, 2025 /PRNewswire/ -- Agricultural Corporation Geumsan Insamju, a traditional liquor maker based in Geumsan, Chungcheongnam-do, has officially announced its entry into theHong Kong market, accelerating the global expansion of Korean traditional spirits. The company's f...
Joeunsul Accelerates Global Expansion of K-Traditional Liquor with Its 'Cheonbihyang' and 'Eojjapi' Brands
SEOUL, South Korea, Dec. 5, 2025 /PRNewswire/ -- Agricultural Corporation Joeunsul Co Ltd announced that it is accelerating its overseas expansion efforts with its high-proofEojjapi liquor series, targeting key huangjiu markets such asMainland China, Hong Kong, and Taiwan. The company has streng...
EUROPE'S 50 BEST BARS TO DEBUT, SPOTLIGHTING BARS ACROSS THE CONTINENT
50 Best, the organisation behind The World's 50 Best Bars, launches brand-new list and awards programme inEurope for the first time LONDON, Dec. 4, 2025 /PRNewswire/ -- 50 Best will launch the inaugural list of Europe's 50 Best Bars establishing a new ranking honouring the continent's most outst...
WORLD LIVING SOILS FORUM on June 3 and 4, 2026, at LUMA Arles
A new governance to amplify its third edition PARIS, Dec. 4, 2025 /PRNewswire/ -- Moët Hennessy, the Wines & Spirits division of the LVMH group, announces the third edition of the World Living Soils Forum (WLSF), co-organized with ChangeNOW, onJune 3 and 4, 2026, at LUMA Arles. To amplify the mo...
AVENUE DES CHAMPS-ELYSÉES CELEBRATES THE REVIVAL OF ITS SIGNATURE COCKTAIL: THE "CHAMPS-ÉLYSÉES COCKTAIL" FIRST CREATED IN 1925 WITH COGNAC HENNESSY
1925–2025: A Century of Parisian Art de Vivre PARIS, Dec. 4, 2025 /PRNewswire/ -- Born in the Roaring Twenties, the "Champs-Élysées Cocktail" has, since 1925, embodied the elegance, flair, and joie de vivre that have long defined the world's most celebrated avenue. To mark its 100th anniversary,...
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