Advertising
Dynata Launches New Platform to Transform the Future of Insights and Marketing
DALLAS, Oct. 15, 2019 /PRNewswire/ -- Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part...
The Spielwarenmesse Reveals the Trends for 2020
- Toys for Future, Digital goes Physical, Be you! - TrendGallery remains an important hub NUREMBERG, Germany, Oct. 15, 2019 /PRNewswire/ -- The Spielwarenmesse's international TrendCommittee has identified three strong trends for 2020: "Toys for Future", "Digital goes Physical" and "Be you!". Th...
School House Crafts Multi-Sensory Journey of Discovery and Re-collection for La Mer Campaign Exhibition
The luxury skincare brand taps beauty's creative agency to celebrate its heritage, artistry, and innovation inShanghai with a transformative journey to The Edge of the Sea. SHANGHAI, Oct. 15, 2019 /PRNewswire/ -- School House, the New York-based creative agency known for strategy, creative and p...
An Encounter of Two Icons: Tic Tac® Meets Coca-Cola®
LUXEMBOURG, Oct. 14, 2019 /PRNewswire/ -- The Ferrero Group is proud to launch on the market Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands of the FMCG sector. Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the...
FUTR Group welcomes 200 industry-leading speakers to its fourth annual Summit to provide insight on the future of retail, marketing and commerce.
SINGAPORE, Oct. 11, 2019 /PRNewswire/ -- On 16th - 17th October 2019 FUTR Asia
Summit
LiiV Acquires Telmar to Bring Creative Intelligence to Life
Parent Company of Visual Content Leader Splashlight Adds Data-Driven, Intelligent Media Insights to Expand Offering of Sophisticated Marketing Tools NEW YORK, Oct. 10, 2019 /PRNewswire/ -- LiiV™, the parent company formed by the owners of Splashlight, announced it has acquiredTelmar™, the intelli...
Awaiting for the largest-scale Mobile Marketing forum of the year - MMA IMPACT 2019
HO CHI MINH CITY, Vietnam, Oct. 10, 2019 /PRNewswire/ -- The biggest Mobile Marketing event of the year is back with a whole new name: MMA Impact Vietnam. With a brand new name - MMA Impact, the biggest Mobile Marketing event of the year - The MMA Forum organized by MMA Global, is back. MMA Impact...
Essence announces expansion of data and measurement-driven media services in China supported by GroupM
Helping transformational marketers in China achieve data-driven growth, through Essence's pioneering use of analytics and technology to deliver valuable advertising SHANGHAI, Oct. 10, 2019 /PRNewswire/ -- Essence, a global data and measurement-driven media agency which is part of GroupM, today a...
MACEOS Holds Business Events Forum (BEF) 2019 at Kuala Lumpur
KUALA LUMPUR, Malaysia, Oct. 9, 2019 /PRNewswire/ -- Malaysia will be welcoming one of the country's most anticipated homegrown event for the third time, the Business Events Forum (BEF) 2019. The event which is organised by the Malaysian Association of Convention and Exhibition Organisers and Sup...
Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning Platform
NEW YORK, Oct. 8, 2019 /PRNewswire/ -- Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their marketing, sales, operations, product, pricing and promotion investments, today announced that through a 24-month part...
Kochava Collective Adds Intent IQ Data to Enhance Web-to-Mobile Identity
The marketing intelligence platform and identity resolution provider unite to give marketers enhanced ability to optimize user flow across platforms SANDPOINT, Idaho, Oct. 3, 2019 /PRNewswire/ -- The Kochava Collective, an independent mobile data marketplace, has partnered with Intent IQ, a next ...
Catalina Expands Its Leadership Team In Tokyo To Accelerate Growth Across Japan
Brett Wayn Named President and CEO of Catalina Japan Sean Chu Named Chief Revenue and Marketing Officer TOKYO, Oct. 3, 2019 /PRNewswire/ -- Brett Wayn, who joined Catalina Marketing Japan as interim Chief Operating Officer inNov. 2018, has been named President and CEO of the growing operation. ...
Vero officially goes 360 in Vietnam as it restructures its offer
HO CHI MINH CITY, Vietnam, Oct. 3, 2019 /PRNewswire/ -- Vero today announced
the launch of a wholly owned offering in Vietnam.
The Vero
buddicart eCommerce Announces eCommerce Cross Border Conference 2019
KUALA LUMPUR, Malaysia, Oct. 3, 2019 /PRNewswire/ -- buddicart eCommerce, the ultimate eCommerce consulting & solutions provider will be hosting its eCommerce Cross Border Conference fromOctober 30th to 31st 2019, at the Techno Campus, Viva Shopping Centre Mall in Kuala Lumpur, Malaysia. <...
IAS and GroupM boost campaign performance for Radisson, Toyota, and Kvik
JAKARTA, Indonesia, Oct. 3, 2019 /PRNewswire/ -- Integral Ad Science (IAS), the
global market leader in digital ad verification, todayreleased the results from
their series of research studies
A.T. Kearney Appoints Utsav Garg as New Managing Partner for Southeast Asia
SINGAPORE, Oct. 3, 2019 /PRNewswire/ -- A.T. Kearney, a leading global management consulting firm, has appointedUtsav Garg as the new managing partner forSoutheast Asia, effective October 1. Utsav will oversee the business strategy and operations of A.T. Kearney's business acrossSingapore, Indone...
Startling Healthcare Developments Revealed at Successful IDTechEx Healthcare Sensor Innovations 2019 Conference
CAMBRIDGE, England, Oct. 2, 2019 /PRNewswire/ -- Healthcare Sensor Innovations
machineVantage's Breakthrough AI-Powered Market Research Technology Wins Ogilvy Award
Artificial Intelligence Company Honored By The Advertising Research Foundation BERKELEY, California, Oct. 1, 2019 /PRNewswire/ -- machineVantage, the company specializing in artificial intelligence and machine learning applications for businesses, was honored with the Silver David Ogilvy Award f...
Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform
Vungle promotes Jeremy Bondy to Chief Operating Officer NEW YORK, Oct. 1, 2019 /PRNewswire/ -- Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platfo...
PR Newswire Launches Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends
HONG KONG, Sept. 30, 2019 /PRNewswire/ -- With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in theAsia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantif...
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