Advertising
Activation Enters into MOU with HTC
Leveraging VR Technology to Boost Digital Marketing Business HONG KONG, July 6, 2020 /PRNewswire/ -- A provider of integrated marketing solutions inGreater China, Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", stock code: 9919) is pleased to announce...
2020-07-06 12:11
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Avaya Acclaimed by Frost & Sullivan for Elevating Contact Center Workforce Engagement Management with its OneCloud™ Portfolio
Avaya's solutions combine resources, insights, and knowledge from across the organization to deliver outstanding customer and employee experiences SANTA CLARA, California, July 2, 2020 /PRNewswire/ -- Based on its recent analysis of the North American workforce engagement management (WEM) market,...
2020-07-02 21:00
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Kantar Reveals the Ranking of "Most Chosen - Top Growing" brands in Malaysia, with the key levers of growth
KUALA LUMPUR, Malaysia, July 2, 2020 /PRNewswire/ -- Kantar, the world's leading evidence-based insights and consulting company, reveals "Malaysia Brand Footprint 2020", the brand ranking that consumers "Choose to buy the most" and " top growing" among FMCG products in the categories of Dairy, Foo...
2020-07-02 17:49
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Kantar: Impact of COVID-19 - Winning and Losing in 2020
JAKARTA, July 1, 2020 /PRNewswire/ -- Kantar, the world's leading data, insights and consulting company, announced today that they will host a live webinar focused on the impact of COVID-19 in people's purchase behaviour of in-home FMCG products and brands performance based on a new study of fif...
2020-07-01 11:29
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Ping An Ranks 38th in BrandZ™ Top 100 Global Brands, Tops Global Insurance Brand Rankings for 5th Consecutive Year
HONG KONG and SHANGHAI, July 1, 2020 /PRNewswire/ -- Ping An Insurance (Group) Company ofChina, Ltd. ("Ping An" or the "Group", HKEx:2318; SSE:601318) has been ranked 38th in the 2020 BrandZ™ Top 100 Most Valuable Global Brands, up two places from last year. The rankings were jointly released by ...
2020-07-01 07:32
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The REYL Group Launches Its New Image Campaign - "SUCCESS. TOGETHER."
GENEVA, June 29, 2020 /PRNewswire/ -- The REYL Group launches its image campaign with a new brand positioning called "SUCCESS. TOGETHER.", inspired by the collective success of its clients and teams. Since being founded in 1973, the REYL Group has experienced continual dynamic growth, while rema...
2020-06-29 12:00
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L'Oréal Paris Is Delighted to Announce Katherine Langford As Newest International Spokesperson
PARIS, June 23, 2020 /PRNewswire/ -- MILLENNIAL ICON Bold and confident, Katherine Langford has already created a big impact on her generation. The rising actress is known for her part as 'Hannah Baker' in13 Reasons Whyand for playing strong young female leads. She is as empowered off-screen a...
2020-06-23 22:00
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DoubleVerify Japan joins Japan Advertisers Association's Web Advertising Bureau (JAA/WAB) and the Japan Interactive Advertising Association (JIAA)
TOKYO, June 23, 2020 /PRNewswire/ -- DoubleVerify
2020-06-23 14:07
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AnyMind Group launches social media account analytics on CastingAsia
SINGAPORE, June 23, 2020 /PRNewswire/ -- AnyMind Group
2020-06-23 10:00
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CJ WORX: Businesses with a DMP Show a 140% Uplift in Performance During COVID-19 Pandemic
BANGKOK, June 22, 2020 /PRNewswire/ -- With the coronavirus affecting people's daily routines it has caused a shift in the way businesses are communicating with consumers - some opting to pause all communications, whilst others have had to adjust their media strategy and budget allocation. Yet th...
2020-06-22 09:30
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Kantar Brand Growth Lab is developing Quantum Machine Learning solutions in Singapore
* As part of AI/ML advancement in Singapore, Kantar was granted a patent in the Quantum Machine Learning field inSingapore. * Kantar Brand Growth Lab continues experimenting in the Quantum Machine Learning field. SINGAPORE, June 22, 2020 /PRNewswire/ -- Kantar, the world's leading data, insig...
2020-06-22 09:00
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Kantar, Indonesia Urban Brand Footprint 2020: Top FMCG Brands that have been chosen by Indonesian consumers
* Indomie continues to be number one chosen brand in Indonesia Urban * Brands Ensure Growth Using Key Levers Based on Evolving Consumer Needs JAKARTA, Indonesia, June 18, 2020 /PRNewswire/ -- Kantar Indonesia, Worldpanel Division announces the launch of the 2020 Indonesia Urban Brand Footprin...
2020-06-18 15:57
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Kantar's Asia Brand Footprint: Brands Ensure Growth Using Key Levers Based on Evolving Consumer Needs
SINGAPORE, June 18, 2020 /PRNewswire/ -- Kantar announces the launch of the 2020 Asia Brand Footprint. The key findings of the report include the five emerging consumer trends acrossAsia that influenced buyer behaviour. Based on these new consumer needs, Kantar uncovered five key levers for brand...
2020-06-18 10:00
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22nd Annual Survey of Reader's Digest Reveals the Brands & Personalities Consumers Most Trust
HONG KONG, June 12, 2020 /PRNewswire/ -- Trust has never been more important in our community due to the unprecedented difficult times since the beginning of 2020. The COVID-19 crisis has affected both businesses and individuals across the world and organisations are reshaping the way they op...
2020-06-17 16:57
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DatVietVAC - Vietnam's leading entertainment group announces the launch of its modern streaming platform 'VieON'
HO CHI MINH CITY, Vietnam, June 15, 2020 /PRNewswire/ -- On 15th Jun 2020, DatVietVAC launches its new streaming service VieON following 4 years of development, marking the beginning of a new era forVietnam's largest media, entertainment, and technology group. Born out of a partnership with...
2020-06-17 16:25
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Dable publishes report on the impact of COVID-19 on media content consumption tendencies
JAKARTA, Indonesia, June 17, 2020 /PRNewswire/ -- Dable, Asia's No.1 content discovery platform and a member company of theBorn2Global Centre, recently published its "Indonesia Media Consumption Trend Report," an analysis of how media content is consumed as a result of COVID-19. The report examin...
2020-06-17 14:28
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Asiaray Awards Concession Rights to Operate Kunming Railway Station Advertising Media
HONG KONG, June 15, 2020 /PRNewswire/ -- Asiaray Media Group Limited ("Asiaray" or the "Group"; stock code: 1993.HK), a leading out-of-home ("OOH") media company with a strategic focus on airport, metro line and high speed railway advertising, is pleased to announce that the Group has recently be...
2020-06-15 15:12
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How to minimize risk when faced with disruption and uncertainty, Analytic Partners brings practical recommendations to related business
NEW YORK, June 12, 2020 /PRNewswire/ -- Businesses are always on the lookout for the next big disruption - or are looking to be the force that disrupts their industry. New competitive offerings, legislations and demographic shifts all have the potential to upturn an industry. However, some disrup...
2020-06-15 14:34
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Miaozhen Systems: 31.9% of digital ad traffic was invalid in China 2019, costing the industry 28 billion RMB
BEIJING, June 12, 2020 /PRNewswire/ -- A new report by Miaozhen Systems, China's leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of all online advertising traffic inChina was invalid in 2019, costing the China brand marketing industry an estim...
2020-06-12 10:56
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Miaozhen Systems Announces Its Focus on Omni Measurement & Business Intelligence
BEIJING, June 12, 2020 /PRNewswire/ -- China's leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioni...
2020-06-12 10:34
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