Advertising

Dynata Launches New Platform to Transform the Future of Insights and Marketing

DALLAS, Oct. 15, 2019 /PRNewswire/ -- Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part...

2019-10-15 20:03 760

The Spielwarenmesse Reveals the Trends for 2020

- Toys for Future, Digital goes Physical, Be you! - TrendGallery remains an important hub NUREMBERG, Germany, Oct. 15, 2019 /PRNewswire/ -- The Spielwarenmesse's international TrendCommittee has identified three strong trends for 2020: "Toys for Future", "Digital goes Physical" and "Be you!". Th...

2019-10-15 16:00 1900

School House Crafts Multi-Sensory Journey of Discovery and Re-collection for La Mer Campaign Exhibition

The luxury skincare brand taps beauty's creative agency to celebrate its heritage, artistry, and innovation inShanghai with a transformative journey to The Edge of the Sea. SHANGHAI, Oct. 15, 2019 /PRNewswire/ -- School House, the New York-based creative agency known for strategy, creative and p...

2019-10-15 00:31 5943

An Encounter of Two Icons: Tic Tac® Meets Coca-Cola®

LUXEMBOURG, Oct. 14, 2019 /PRNewswire/ -- The Ferrero Group is proud to launch on the market Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands of the FMCG sector. Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the...

2019-10-14 14:00 1847

FUTR Group welcomes 200 industry-leading speakers to its fourth annual Summit to provide insight on the future of retail, marketing and commerce.

SINGAPORE, Oct. 11, 2019 /PRNewswire/ -- On 16th - 17th October 2019 FUTR Asia Summit returns to Suntec, Singapore for its fourth edition.Susan Tucker, Head of Operations & Innovations - Singapore Malaysia Group, The Coca-Cola Company, leads the excitement i...

2019-10-11 17:32 2192

LiiV Acquires Telmar to Bring Creative Intelligence to Life

Parent Company of Visual Content Leader Splashlight Adds Data-Driven, Intelligent Media Insights to Expand Offering of Sophisticated Marketing Tools NEW YORK, Oct. 10, 2019 /PRNewswire/ -- LiiV™, the parent company formed by the owners of Splashlight, announced it has acquiredTelmar™, the intelli...

2019-10-10 20:00 1836

Awaiting for the largest-scale Mobile Marketing forum of the year - MMA IMPACT 2019

HO CHI MINH CITY, Vietnam, Oct. 10, 2019 /PRNewswire/ -- The biggest Mobile Marketing event of the year is back with a whole new name: MMA Impact Vietnam. With a brand new name - MMA Impact, the biggest Mobile Marketing event of the year - The MMA Forum organized by MMA Global, is back. MMA Impact...

2019-10-10 11:24 2073

Essence announces expansion of data and measurement-driven media services in China supported by GroupM

Helping transformational marketers in China achieve data-driven growth, through Essence's pioneering use of analytics and technology to deliver valuable advertising SHANGHAI, Oct. 10, 2019 /PRNewswire/ -- Essence, a global data and measurement-driven media agency which is part of GroupM, today a...

2019-10-10 10:00 1888

MACEOS Holds Business Events Forum (BEF) 2019 at Kuala Lumpur

KUALA LUMPUR, Malaysia, Oct. 9, 2019 /PRNewswire/ -- Malaysia will be welcoming one of the country's most anticipated homegrown event for the third time, the Business Events Forum (BEF) 2019. The event which is organised by the Malaysian Association of Convention and Exhibition Organisers and Sup...

2019-10-09 20:27 2194

Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning Platform

NEW YORK, Oct. 8, 2019 /PRNewswire/ -- Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their marketing, sales, operations, product, pricing and promotion investments, today announced that through a 24-month part...

2019-10-08 22:00 1643

Kochava Collective Adds Intent IQ Data to Enhance Web-to-Mobile Identity

The marketing intelligence platform and identity resolution provider unite to give marketers enhanced ability to optimize user flow across platforms SANDPOINT, Idaho, Oct. 3, 2019 /PRNewswire/ -- The Kochava Collective, an independent mobile data marketplace, has partnered with Intent IQ, a next ...

2019-10-03 21:30 1594

Catalina Expands Its Leadership Team In Tokyo To Accelerate Growth Across Japan

Brett Wayn Named President and CEO of Catalina Japan Sean Chu Named Chief Revenue and Marketing Officer TOKYO, Oct. 3, 2019 /PRNewswire/ -- Brett Wayn, who joined Catalina Marketing Japan as interim Chief Operating Officer inNov. 2018, has been named President and CEO of the growing operation. ...

2019-10-03 18:00 1824

Vero officially goes 360 in Vietnam as it restructures its offer

HO CHI MINH CITY, Vietnam, Oct. 3, 2019 /PRNewswire/ -- Vero today announced the launch of a wholly owned offering in Vietnam.  The Vero  office in Vietnam includes a team of PR and digital-focused account managers, planners, creatives, and media & influencer relation...

2019-10-03 14:01 1687

buddicart eCommerce Announces eCommerce Cross Border Conference 2019

KUALA LUMPUR, Malaysia, Oct. 3, 2019 /PRNewswire/ -- buddicart eCommerce, the ultimate eCommerce consulting & solutions provider will be hosting its eCommerce Cross Border Conference fromOctober 30th to 31st 2019, at the Techno Campus, Viva Shopping Centre Mall in Kuala Lumpur, Malaysia. <...

2019-10-03 11:11 4382

IAS and GroupM boost campaign performance for Radisson, Toyota, and Kvik

JAKARTA, Indonesia, Oct. 3, 2019 /PRNewswire/ -- Integral Ad Science (IAS), the global market leader in digital ad verification, todayreleased the results from their series of research studies

2019-10-03 11:00 1491

A.T. Kearney Appoints Utsav Garg as New Managing Partner for Southeast Asia

SINGAPORE, Oct. 3, 2019 /PRNewswire/ -- A.T. Kearney, a leading global management consulting firm, has appointedUtsav Garg as the new managing partner forSoutheast Asia, effective October 1. Utsav will oversee the business strategy and operations of A.T. Kearney's business acrossSingapore, Indone...

2019-10-03 07:00 3417

Startling Healthcare Developments Revealed at Successful IDTechEx Healthcare Sensor Innovations 2019 Conference

CAMBRIDGE, England, Oct. 2, 2019 /PRNewswire/ -- Healthcare Sensor Innovations , a brand-new event organized by market intelligence and events companyIDTechEx , opened to a packed audience in Cambridge, Un...

2019-10-02 00:36 1373

machineVantage's Breakthrough AI-Powered Market Research Technology Wins Ogilvy Award

Artificial Intelligence Company Honored By The Advertising Research Foundation BERKELEY, California, Oct. 1, 2019 /PRNewswire/ -- machineVantage, the company specializing in artificial intelligence and machine learning applications for businesses, was honored with the Silver David Ogilvy Award f...

2019-10-01 20:30 2156

Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform

Vungle promotes Jeremy Bondy to Chief Operating Officer NEW YORK, Oct. 1, 2019 /PRNewswire/ -- Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platfo...

2019-10-01 02:19 3985

PR Newswire Launches Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends

HONG KONG, Sept. 30, 2019 /PRNewswire/ -- With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in theAsia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantif...

2019-09-30 11:00 2197
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