Advertising
Volvo Launches Four New Trucks by Stacking Them On Top of Each Other in Spectacular Film -- Complete with President On Top
GOTHENBURG, Sweden, Feb. 26, 2020 /PRNewswire/ -- Volvo Trucks' latest launch film has reached new heights. To demonstrate the power and strength of its four new vehicles, Volvo built a colossal 15-metre, 58-tonne truck tower, stacking its four new trucks on top of one another. Adding to that, th...
Heineken(R) Unveils New "When You Drive, Never Drink" Campaign Featuring Two Formula 1 World Champions
AMSTERDAM, Feb. 26, 2020 /PRNewswire/ -- Heineken® has launched a new When You Drive, Never Drink responsible consumption campaign featuring father and son duo, and former Formula 1 World Champions,Keke and Nico Rosberg. Through a relatable story of familial rivalry where the pair compete with ...
Kantar Applies Artificial Intelligence to Your Shopping Basket
SINGAPORE, Feb. 26, 2020 /PRNewswire/ -- Kantar, the world's leading data, insights and consulting company, announces today the introduction oftheir three new sales and marketing tools built on Artificial Intelligence / Machine Learning (AI/ML) algorithms and workflows developed in Kantar's Brand...
Clickbooth.com LLC Announces Rebrand of Clickbooth, Adperio, and Ignite OPM Into Perform[cb]
The new brand, grounded in the principles of collaboration, technology, and results, reinforces the company's commitment to empowering marketers to achieve exceptional results through innovation in performance marketing. SARASOTA, Florida, Feb. 26, 2020 /PRNewswire/ -- Clickbooth.com LLC, the re...
OMD Had Best 2019 New Business Record Among Global Media Agencies
Omnicom agency tops COMvergence 2019 New Business Barometer, scoring top slot trifecta across industry rankings Talent, technology and process drive growth and retention, earning OMD's second consecutive Global Agency of the Year title NEW YORK, Feb. 26, 2020 /PRNewswire/ -- Omnicom Media Group ...
Gatorade® Unveils "GOAT CAMP": Where Athletes Go To Become Greats
- GATORADE PREMIERES 2020 INTERNATIONAL CAMPAIGN WITH NEW AD FEATURING THE GREATEST OF ALL TIME:LEO MESSI, SERENA WILLIAMS, USAIN BOLT AND MICHAEL JORDAN - DUBLIN, Feb. 24, 2020 /PRNewswire/ -- #GOATCAMP -- Gatorade® is proud to fuel elite athletes and knows what it takes to become a GOAT - ...
Artisense Group Stated "No Rose, Just Mask" on Valentine's Day
KUALA LUMPUR, Malaysia, Feb. 24, 2020 /PRNewswire/ -- While the Artisense Group was founded on creativity, advertising and digital marketing, the group takes on a different perspective to take on current challenges with a heart of gold on a special day. It was a day filled with friendliness combi...
Red Havas Predicts 10 Global Trends to Impact Communications in 2020
NEW YORK, Feb. 20, 2020 /PRNewswire/ -- Red Havas, the global Merged Media micro-network, today released its annual Red Sky Predictions report, which takes a look at the 10 global trends that will shape communications and cultural norms over the next year and beyond. From technology-led trends, s...
HH Global announces multi-year contract with wilko
LONDON, Feb. 19, 2020 /PRNewswire/ -- Following a competitive tender process, HH Global has been awarded a multi-year contract by wilko, covering print and related services. The service went live on 1 September 2019, and covers the provision of outsourced procurement services, supporting wilko m...
Charoen Pokphand Foods to Optimise Revenue Margins with Experience Management
BANGKOK, Feb. 17, 2020 /PRNewswire/ -- Qualtrics
Tellscore Goes Global by Making First Overseas Foothold in Indonesia
BANGKOK, Feb. 17, 2020 /PRNewswire/ -- Tellscore, the integrated influencer marketing service provider inThailand that provides online marketing services through the influencer marketing management platform via modern, advanced technology, strengthens its leadership in the influencer marketing ...
Informa Markets Malaysia Hosts Business Community To Provide Clarity On Coronavirus Situation
KUALA LUMPUR, Malaysia, Feb. 17, 2020 /PRNewswire/ -- Informa Markets, the
leading exhibition organiser inMalaysia, is supporting the government's efforts
to share factual and up-to-date information on the COVID-19 situation inMalaysia
with the business community
Cacharel Parfums Launches 'Yes I Am Fabulous' - the Third Fragrance in Its 'Yes I Am' Range
PARIS, Feb. 15, 2020 /PRNewswire/ -- Yes I Am. With A Capital 'A'. A collection of 3 fragrances, 3 scents, 3 colors that celebrates today's generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or s...
ValueLabs Acquires Iconic Design House, Indi Design
HYDERABAD, India, Feb. 15, 2020 /PRNewswire/ --ValueLabs, a global technology services provider, has acquired one of the most iconic design houses inIndia, Indi Design Private Limited. With this acquisition, ValueLabs' offering in the solutions segment expands to include Brand and Business Consul...
APR Cites Media, Creative, And Production Consolidation As The Number One Content Creation Production Trend In 2020
DENVER, Feb. 13, 2020 /PRNewswire/ -- Production optimization experts, Advertising Production Resources (APR), announced their annual top ten content creation trends of 2020, presenting what advertising professionals can expect to see throughout the year. This year's top trends include the reuni...
Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences
Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data SAN MATEO, California, Feb. 12, 2020 /PRNewswire/ -- For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media proper...
MGID Make Only 100% Viewable Native Advertisements Billable
NEW DELHI, Feb. 12, 2020 /PRNewswire/ -- MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Gu...
HH Global announces partnership with Co-operative Group
LONDON, Feb. 11, 2020 /PRNewswire/ -- Following a competitive tender process, HH Global has been awarded a multi-year contract by Co-op and Nisa, covering print and point of sale. The deal will see HH Global supporting The Co-operative Group's marketing activities across their entire estate of ...
OctoPlus Media Donates Free Usage of China WeSales for 3 months to Support Greater China Epidemic with Crossborder eCommerce Goods in Demand
HONG KONG, Feb. 10, 2020 /PRNewswire/ -- Greater China marketing tech company
OctoPlus Media Limited
Tie the Knot Your Way with Hilton Hotels in Malaysia
KUALA LUMPUR, Malaysia, Feb. 10, 2020 /PRNewswire/ -- The start of a new decade is the perfect time for couples to celebrate their love and set out on a new journey together. Over the years, wedding trends have seen pops of colour, extra-length veils, velvetdecor, food art and more. 2020 however,...
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