Advertising
Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies
The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI NEW YORK, April 25, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annua...
2024-04-25 20:30
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Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World's Most Trusted Publishers
Advertisers Can Leverage Standalone, Brand Safe Inventory in High Visibility Ad
Environments, on Premium Publishers including Yahoo, Business Insider, The
Associated Press and more
HONG KONG, April 25, 2024 /PRNewswire/ -- Taboola
2024-04-25 16:47
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Appier partners with Nespresso to revolutionize community engagement and growth
Unleashing innovative interactive creatives for a unified Online-to-Offline
customer journey
TAIPEI, April 25, 2024 /PRNewswire/ -- Appier
2024-04-25 11:00
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THE PLASTIC INDUSTRY DOESN'T GIVE A FORK ABOUT THE PLANET
OTTAWA, ON, April 23, 2024 /PRNewswire/ -- EARTHDAY.ORG, is shining a light on the plastic industry and their apparent indifference to the health implications of microplastics and their toxic chemicals. Strokes, cancers, obesity, male infertility, ADHD and more have all been associated with plas...
2024-04-23 17:00
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I&CO Strengthens APAC Presence with New Singapore Office
SINGAPORE, April 23, 2024 /PRNewswire/ -- I&CO is proud to announce I&CO APAC and the opening of its new Singapore Office. The new office inSingapore marks the second inAsia, following its Tokyo office in 2019, and will spearhead business development in the Asian market. Norikuni Takamiya will be...
2024-04-23 11:00
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Stagwell Adds Indonesia-based Media, Creative, and Technology Agency Leverate Group to Global Affiliate Program
NEW YORK and JAKARTA, Indonesia, April 23, 2024 /PRNewswire/ -- Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced it has added Leverate Group, an integrated and independent full-service agency based inIndonesia, to its expanding Global Affiliate Network...
2024-04-23 09:00
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Reshaping MTR^advertising: New Face New Era Unveiled
HONG KONG, April 22, 2024 /PRNewswire/ -- Bravo Media, a leading outdoor advertising company inHong Kong, successfully concluded an event – New Face New Era of MTR^ advertising at M+ Museum with presence of over 200 distinguished guests form MTR Corporation, advertising agencies and clients. The ...
2024-04-22 20:20
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MMA INNOVATE 2024: THE MOST ANTICIPATED MARTECH EXHIBITION AND CONFERENCE HAS RETURNED
Following the success of the first-ever MMA INNOVATE event in 2023, MMA INNOVATE 2024 promises to once again ignite the Martech landscape inVietnam. The event is expected to gather over 3,000 attendees and provide unlimited opportunities for networking, collaboration, and knowledge sharing. HO C...
2024-04-19 18:24
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Paris Baguette Teams Up with Paris Saint-Germain to Broadcast its "Let's Paris" Ad Around the World
What are the Top-Picks of Paris Saint-Germain Players at Paris Baguette? * Paris Baguette releases first global Digital ad in South Korea, the United States, France, and Southeast Asia * Paris Saint-Germain players star in Mukbang video, captivating audiences with a humorous twist in Paris Ba...
2024-04-19 13:31
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EARTHDAY.ORG PARTNERS WITH OAAA TO BRING AWARENESS TO THE DANGERS OF PLASTICS TO HUMAN HEALTH
WASHINGTON, April 19, 2024 /PRNewswire/ -- EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, for the sixth year in a row! OAAA and ...
2024-04-19 01:45
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135th Canton Fair Showcases Advanced Construction Machinery, Boosting Global Engineering Innovation
GUANGZHOU, China, April 18, 2024 /PRNewswire/ -- At Phase 1 of the 135th China Import and Export Fair ("Canton Fair" or "the Fair"), enthusiasm among global buyers continues to soar as they explore cutting-edge construction machinery displayed by about 200 exhibitors in this section. This event m...
2024-04-18 23:53
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TRIPLE Korea Offers Exclusive Benefits for Travelers to Korea for Golden Week
* TRIPLE Korea, platform optimized for independent travel through Korea, strengthens positioning as the 'go-to partner for Korean travels' in celebration of the Golden Week season * Collaborates with popular influencers to introduce personalized information and features for Gen Z, launches "...
2024-04-18 07:00
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Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape
Equativ Buyer Connect (EBC) platform levels up programmatic efficiency,
combining innovative curation tools with first-party data to streamline unique
deal creation.
PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ
2024-04-15 20:00
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zuMedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad-Generated Revenue To Promote A New Balance Of Wealth
NEW YORK, April 11, 2024 /PRNewswire/ -- zuMedia Inc. today officially announced the launch of Backskin.com which contains proprietary software with the power to bring a substantial amount of dollars into the U.S. treasury. When You Get The Notion To Do Some Promotion, Put Your Backskin In...
2024-04-11 08:55
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Mapping The Future: Wavemaker China and YOYI TECH Unveil MarTech and AI Landscape
SHANGHAI, April 8, 2024 /PRNewswire/ -- In today's business landscape, companies urgently seek innovative methods to stimulate growth. Marketing technology, more commonly known as MarTech, has emerged as the pivotal solution for businesses pursuing expansion. With the backing of artificial intell...
2024-04-08 20:36
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OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR
OMG's Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD a...
2024-04-04 23:00
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Fred Dixon Appointed President & CEO of Brand USA
Dixon will succeed Christopher L. Thompson to lead the company as it approaches fifteen years of excellence WASHINGTON, April 4, 2024 /PRNewswire/ -- Brand USA, the destination marketing organization forthe United States, today announced that, as part of a planned succession process, its Board ...
2024-04-04 02:13
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Study Reveals the Untapped Potential of First-Party Behavioral Data in Customer Engagement Strategies
Acoustic's commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are currently collecting this data CONWAY, Ark., April 4, 2024 /PRNewswire/ -- Acoustic, a global marketing and customer engagement provider for B2C brand...
2024-04-03 20:57
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Baobab Network Acquires Reflector Marketing to further strengthen their support for African startups
* Baobab Network
2024-04-02 14:00
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Forrester Opens Nominations For Its 2024 Asia Pacific B2B Awards
Awards recognize B2B organizations that fuel revenue growth through strong
marketing, sales, and product alignment
SINGAPORE, April 2, 2024 /PRNewswire/ -- Forrester
2024-04-02 10:00
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