Advertising
Moloco Commerce Media and MetaRouter Partner to Drive Privacy-First Ad Personalization at Scale
MetaRouter provides customer data infrastructure to power Moloco's ad personalization with full customer consent and privacy protections SYDNEY, Feb. 26, 2025 /PRNewswire/ -- Moloco, a leader in operational machine learning (ML) and performance advertising, today announced a partnership with Met...
2025-02-26 04:00
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Cision and PRWeek Unveil 2025 Comms Report: AI Adoption Accelerates as Communications Leaders Gain Greater Influence in the C-Suite
The eighth annual report highlights key industry shifts, including AI-powered strategies, the emergence of employee influencers, and increasing expectations on comms teams CHICAGO, Feb. 25, 2025 /PRNewswire/ -- Cision, a global leader in media intelligence and communications solutions, in partne...
2025-02-25 23:00
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HH Global's FY24 sustainability report is now live
LONDON, Feb. 22, 2025 /PRNewswire/ -- HH Global's sixth annual sustainability report captures the breadth and impact of their environmental, social and governance (ESG) initiatives, underscoring how they continue to make meaningful contributions to people and the planet. These are the highlights ...
2025-02-22 02:10
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Crossmedia strengthens global media offering under unified leadership with Kamran Asghar as Global CEO
NEW YORK, Feb. 18, 2025 /PRNewswire/ -- Today, Crossmedia announced it is unifying its global media offering under the leadership ofKamran Asghar, who becomes Global CEO. This change in structure marks a pivotal step in Crossmedia's strategic growth plan and vision, reinforcing its commitment to ...
2025-02-18 22:00
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TUMI CELEBRATES 50TH ANNIVERSARY WITH CAMPAIGN, "MADE FOR YOU SINCE 1975"
With the customer as their muse, the brand showcases their icons and looks to the future NEW YORK, Feb. 18, 2025 /PRNewswire/ -- Today, international travel and lifestyle brand TUMI launches its milestone 50th anniversary campaign,"Made for You Since 1975." For half a century, TUMI has thoughtf...
2025-02-18 22:00
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CMI Media Group unveils inaugural Media Vitals HCP Global research
LONDON, Feb. 18, 2025 /PRNewswire/ -- Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals(TM) HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale. Insights were ga...
2025-02-18 21:25
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SOUEAST "Lights Up" the Middle East Iconic Landmarks
DOHA, Qatar, Feb. 17, 2025 /PRNewswire/ -- Following a series of successful brand launch events across theMiddle East, SOUEAST is set to introduce a large-scale light show event under the theme "EASE YOUR LIFE". This initiative moves to reinforce the brand´s presence and ambition, further paying ...
2025-02-17 18:48
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Appier provides strong FY25 guidance and a sustainable, profitable growth trajectory
Agreement to acquire AdCreative.ai set to improve gross margins, enhance product synergies, and expand total addressable market Highlights and achievements for fiscal year 2024 * Growth momentum persists in our key focus regions in FY24 led to an all-time revenue high ofJPY 34.1 billion, refle...
2025-02-14 15:30
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See the Future with Luck: VISTA Eye Specialist Promotes Eye Health with CNY Eye Carnival Nationwide
PETALING JAYA, Malaysia, Feb. 14, 2025 /PRNewswire/ -- As people live longer, ensuring a purposeful and fulfilling life becomes even more important. Life expectancy inMalaysia has steadily increased to 76.26 years ([1]), highlighting the growing need for proactive healthcare. Clear vision is cruc...
2025-02-14 08:00
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Animal charity Humane Society International Australia becomes 'Humane World for Animals' to better encompass mission and global presence
SYDNEY, Feb. 14, 2025 /PRNewswire/ -- Animal charity Humane Society International (HSI)Australia today announced its rebrand to Humane World for Animals to establish clarity in its mission to create lasting change for animals inAustralia and around the world. The change takes effect today and un...
2025-02-14 05:00
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Central Japan Startup Ecosystem Holds Media Event During TechGALA, One of Japan's Largest Startup Events
Participants also visited Nagoya University Startup Laboratory, learning firsthand about what some of the region's most promisingstartups are developing NAGOYA, Japan , Feb. 12, 2025 /PRNewswire/ -- JETRO and Central Japan Startup Ecosystem Consortium held a media event for overseas and English-l...
2025-02-12 13:00
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German leading adtech firm adjoe expands to APAC region
SINGAPORE and HAMBURG, Germany, Feb. 11, 2025 /PRNewswire/ -- Hamburg-based
adjoe
2025-02-11 10:00
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NYSE CONTENT ADVISORY: PRE-MARKET UPDATE FEATURING DETAILS ON SAQUON BARKLEY'S INVESTMENT IN RAMP
NEW YORK, Feb. 6, 2025 /PRNewswire/ -- The New York Stock Exchange (NYSE) congratulates financial operations platform Ramp, for adding Philadelphia Eagles superstar running back Saquon Barkley to its roster as investor and star of the company's first Big Game ad NYSE CONTENT ADVISORY: PRE-MAR...
2025-02-06 22:23
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Channel Factory partners with Dentsu Japan International Brands to drive unmatched media efficiency for YouTube campaign
SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Dentsu Japan International Brands Inc.
(DJIB), the leading agency in the Japanese advertising market, has partnered
withChannel Factory
2025-02-06 11:00
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IRCODE INTRODUCES LIVE+: A NEW STANDARD FOR REAL-TIME INTERACTION AND LIVE COMMERCE
HOUSTON, Feb. 5, 2025 /PRNewswire/ -- IRCODE, a game-changing technology redefining the boundaries of live sports and interactive media, has announced the launch of LIVE+, a new capability designed to integrate real-time interactivity into live broadcasts, advertising, and commerce. LIVE+ transfo...
2025-02-05 22:35
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Strap in: GoDaddy Reveals 2025 Super Bowl Spot
Actor Walton Goggins' Most Challenging Role – Small Business Owner – Made Easy Through Power of AI TEMPE, Ariz., Feb. 5, 2025 /PRNewswire/ -- GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo® and two-time EMMY® award-nominated actorWalton Goggins. The ad, tit...
2025-02-05 21:59
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DDB Worldwide Launches First-of-its-Kind "Feels Barometer" to Harness Emotion as the Next Frontier in Creating Competitive Advantage for Brands
NEW YORK, Feb. 5, 2025 /PRNewswire/ -- In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelin...
2025-02-05 18:38
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FY Ads Singapore: Powering PS Café's Success with Strategic Xiaohongshu Marketing and Meituan Dianping Marketing
SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- At FY Ads Singapore, we specialize in driving meaningful growth through tailoredXiaohongshu marketing and digital strategies designed to reach key markets. Recently, we had the privilege of helpingPS Café, one of Singapore's most iconic dining destinations,...
2025-02-05 18:00
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Xinhua Silk Road: China's baijiu maker Wuliangye sends Spring Festival greetings to world at New York Times Square
BEIJING, Feb. 5, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye
sent its Spring Festival greetings to the world through a 3D advertisement
released onJanuary 27 at the Times Square, New York.
2025-02-05 17:01
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ASSEMBLY APPOINTS KAREN HO AS MANAGING DIRECTOR OF GREATER CHINA TO SPEARHEAD GROWTH IN THE REGION
Ho will oversee the growth and client development of the agency's business across Mainland China,Hong Kong, and Taiwan. HONG KONG, Feb. 5, 2025 /PRNewswire/ -- Global omnichannel media agency Assembly has announced the appointment ofKaren Ho to the newly created role of Managing Director,Greater...
2025-02-05 14:30
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Week's Top Stories
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