Advertising

Amazon is the most preferred global ad platform for consumers in Asia Pacific - Kantar Media Reactions 2024

YouTube remains the leading ad platform for marketers in 2024 SINGAPORE, Oct. 24, 2024 /PRNewswire/ -- Kantar reveals the retail media giant Amazon has claimed the top spot as most preferred ad platform among consumers inAsia Pacific, climbing three positions from last year. According to Kantar ...

2024-10-24 12:00 3720

GoDaddy: Three Ways AI Tools can help Drive Efficiencies for Small Businesses

ISLAMABAD , Oct. 23, 2024 /PRNewswire/ -- Almost everywhere you look today the use of Generative Artificial Intelligence (AI) is there. According to this year's GoDaddy Global Entrepreneurship Survey, 94% of respondents reported that digitization has already noticeably improved the work processes...

2024-10-23 20:19 2759

Forrester's B2C Marketing & Customer Experience Predictions 2025: Price Sensitivity Will Lead To A 25% Decline In Brand Loyalty

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's  (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions

2024-10-23 10:00 2798

Forrester's B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions , as Mil...

2024-10-23 10:00 3509

Ascenda transforms economics for financial institutions with new loyalty-as-a-service offering

NEW YORK, Oct. 22, 2024 /PRNewswire/ -- Ascenda, the world's most connective rewards ecosystem, today announced the launch of its new loyalty-as-a-service offering. The groundbreaking model challenges established industry norms and maximizes business outcomes for financial institutions through ef...

2024-10-22 23:05 3122

Brandwatch Announces Key Leadership Changes to Accelerate Growth and Innovation

CHICAGO, Oct. 21, 2024 /PRNewswire/ -- Brandwatch, the global leader in social media intelligence, today announced several strategic leadership changes to drive continued growth and innovation.  Channing Ferrer has been promoted to Global President of Brandwatch. In this expanded role, Ferrer wi...

2024-10-21 23:00 2370

Simon Curran to Join Rokt as Chief Development and Culture Officer

NEW YORK, Oct. 18, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced thatSimon Curran will join the company as Chief Development and Culture Officer. In this newly created position,...

2024-10-17 21:00 2208

Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to "Talk to Abby" to Start and Manage Every Aspect of Advertising Campaigns

HONG KONG, Oct. 16, 2024 /PRNewswire/ -- Taboola  (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction ofAbby , an industry-first Generative AI technology that advert...

2024-10-16 10:21 2836

Xinhua Silk Road: China's baijiu brand Fenjiu actively integrates into international markets

BEIJING, Oct. 15, 2024 /PRNewswire/ -- China's reputed baijiu brand Fenjiu, as one of the first baijiu brands to go global, has actively integrated into the international markets, making valuable explorations and attempts to promote marketing innovation and overseas growth of Chinese baijiu.

2024-10-15 18:51 2395

Forrester To Honor Winners Of Its 2024 Technology Awards At Technology & Innovation Summit APAC

Macquarie Banking and Financial Services and Contact Energy will be recognized for aligning their technology and business strategies to drive growth SYDNEY, Oct. 14, 2024 /PRNewswire/ -- Forrester  (Nasdaq: FORR) today announced that Macquarie Banking and Financial Serv...

2024-10-14 09:00 4338

Jia He presents tailor made celebrations and anniversaries galore commemorating Jia He's anniversary festivities

SINGAPORE, Oct. 11, 2024 /PRNewswire/ -- Jia He Grand and Jia He Chinese Restaurant are excited to announce their upcoming anniversary celebration. From November 2024 to December 30th, 2024, the restaurants will offer a variety of special promotions and culinary delights to commemorate this specia...

2024-10-11 20:41 4911

MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY

LONDON, Oct. 11, 2024 /PRNewswire/ -- Late autumn in the concrete jungles of middle European cities can often be cold, grey, and wet. However, life doesn't have to be this way. Last night, Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aime...

2024-10-11 18:43 4813

IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS

Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and Reels SINGAPORE, Oct. 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform...

2024-10-11 17:04 4140

Constant Contact Acquires Business of Txtify Technologies to Enhance Growth Offerings for its Small Business Customers

Deal strengthens the platform's lead generation and social media monetization capabilities, empowering small businesses to convert followers into customers and accelerate their growth WALTHAM, Mass. and TORONTO, Oct. 11, 2024 /PRNewswire/ -- Constant Contact

2024-10-11 01:05 3081

Just Eat Takeaway.com Partners with Rokt to Expand Retail Media Programme

* Rokt's AI technology will enable the food delivery platform to offer relevant post-purchase messages to its 82 million active customers across its brands, including Just Eat in the UK and Lieferando inGermany * Company partners with Rokt to enhance the customer experience globally and gives...

2024-10-09 19:00 2546

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

* Zhoushan and Trip.com Group join forces to drive island tourism development and enhance global brand influence SHANGHAI, Oct. 8, 2024 /PRNewswire/ -- Trip.com Group and Zhoushan Municipal Development and Reform Commission have jointly launched the "Hello Zhoushan" x Trip.com Group YOYO-themed...

2024-10-08 11:54 2692

Globally Renowned MarTech Platform, Netcore Cloud Announces Strategic Partnership with Tall Bob Collaboration to enhance Customer Engagement capabilities for customers in Australia and New Zealand

SYDNEY, Oct. 8, 2024 /PRNewswire/ -- Netcore Cloud , a leading customer experience and engagement platform, is pleased to announce a strategic partnership with Tall Bob, a premier SMS service provider...

2024-10-08 08:00 2547

TECNO and Lay Zhang Jointly Launch "Unstoppable Step" Film, Encouraging SEA Youngsters to Harness the Power of Every Step that Counts for Better Self

TECNO and Lay Zhang's shared spirit inspires Southeast Asian youngsters to stop at nothing in taking every step to achieve their dreams. HONG KONG, JAKARTA, Indonesia, MANILA, Philippines and KUALA LUMPUR, Malaysia, Oct. 7, 2024 /PRNewswire/ -- Innovative technology brand TECNO, together with its...

2024-10-07 10:00 6478

Maropost breaks records in G2 Fall 2024 Reports

Maropost earns 17 badges across 70 G2 reports, including nine new accolades and eight for mid-market excellence TORONTO, Oct. 2, 2024 /PRNewswire/ -- Building on its G2 Summer Reports success, Maropost Marketing Cloud shattered records in G2's Fall 2024 Reports, securing an unprecedented 17 badg...

2024-10-02 01:16 2435

Herbalgy 25th Anniversary - Touch Cool- Peppermint Cooling to Soothe Various Pains Anytime, Anywhere

HONG KONG, Sept. 30, 2024 /PRNewswire/ -- Since its establishment in 1999, Herbalgy Pharmaceutical Ltd. has been dedicated to developing products that meet the diverse needs ofHong Kong people. In addition to the "Herbalgy" brand, they have launched two other brands, "Touch Cool" and "Tibet Red,"...

2024-09-30 09:30 2523
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