Advertising
LEE KUM KEE CELEBRATES ASIAN CUISINE AND CULTURE IN GLOBAL "FLAVOURS THAT BIND" CAMPAIGN
Beloved brand unveils new global brand positioning at Chinese New Year, highlighting the universal power of togetherness, tradition, and shared culinary experiences HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning –"Enabl...
2025-01-22 18:59
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The 7th "HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme"
Unveiling 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers HONG KONG, Jan. 22, 2025 /PRNewswire/ -- The Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the "Support Scheme"), organized by Hong Kong Association of Interactive Mar...
2025-01-22 14:53
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Kantar Group announces the proposed sale of Kantar Media
LONDON, Jan. 18, 2025 /PRNewswire/ -- Kantar Group, a leading, global market research company based inLondon and portfolio company of Bain Capital, has announced today the proposed sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm with$67 billion of capital unde...
2025-01-18 23:43
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The 6th "Design Licensing and Business (DLAB) Support Scheme" Launch Ceremony
Announcement of 43 Selected Local Design Companies Supporting Companies in Exploring Design Licensing Opportunities and Expanding Business in the Mainland HONG KONG, Jan. 17, 2025 /PRNewswire/ -- The Design Licensing and Business (DLAB) Support Scheme, organised by the Innovative Entrepreneur Ass...
2025-01-17 21:04
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Yahoo Celebrates Marketing Excellence at the 2024 Asia Big Idea Chair Awards
American Express International Inc. crowned Asia Big Idea Chair Champion Bao Dim Sin Seng wins Asia's Best Integrated Solution Volkswagen Commercial Vehicles awarded Asia Awards Best Branded Content Campaign Debut of Public-Voted Yahoo Best Brand Awards TAIPEI, Jan. 17, 2025 /PRNewswire/ -- Yahoo ...
2025-01-17 10:00
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iKala Unveils Kolr's New Brand Identity, Pioneering the Next Evolution in AI Marketing
iKala Partners with Causal AI Innovator to Expand into the North American Market TAIPEI, Jan. 16, 2025 /PRNewswire/ -- iKala, a leading AI transformation solutions provider fromTaiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr (pronounc...
2025-01-16 23:15
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Rokt and mParticle Merge to Redefine Real-Time Relevance
Creating an Unparalleled Offering to Unlock Value Across Ecommerce, Advertising and Customer Engagement with World-Class Controls to Protect First-Party Data NEW YORK, Jan. 16, 2025 /PRNewswire/ -- Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most,...
2025-01-16 21:00
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Rokt Announces Secondary Transaction, Increasing Valuation to US$3.5 Billion, and Appointment of Anita Sands to the Board of Directors
NEW YORK, Jan. 16, 2025 /PRNewswire/ -- Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a secondary transaction amid strong demand from new and existing investors. The company has signed a stock purchase agreement for~US$335 mill...
2025-01-16 21:00
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Stagwell (STGW) Acquires ADK GLOBAL, Integrated Marketing Subsidiary of ADK Holdings Inc., Bolstering Growth for the Network Across APAC
Headquartered in Japan, the leading integrated marketing solutions firm will join Stagwell's growing APAC presence, furthering Stagwell's global expansion NEW YORK and TOKYO, Jan. 16, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today anno...
2025-01-16 18:00
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iMotions to Fully Integrate Affectiva's Media Analytics in Order to Establish Consolidated Global Behavioral Research Unit within Smart Eye Group
Combination of Smart Eye subsidiaries strengthens products and services, further enabling commercial and academic researchers to gain access to unparalleled insights into human behavior COPENHAGEN, Denmark and BOSTON, Jan. 15, 2025 /PRNewswire/ -- iMotions, the world's leading software platform...
2025-01-15 21:30
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AlphaSense Reflects on Record Award Wins for AI Innovation in 2024
Recognitions Highlight the Company's Momentum Heading Into 2025 NEW YORK, Jan. 15, 2025 /PRNewswire/ -- AlphaSense, the leading market intelligence and search platform, today celebrated a landmark year of achievements in 2024, including record-breaking industry and individual award wins from pr...
2025-01-15 21:30
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PR Newswire Connects Companies and Media with Strategic APAC Network Expansion in 2024
Bolsters press release distribution capabilities, facilitates productive and insightful sharing between PR professionals and the media * 77% increase in media pickups with newly launched APAC English Premium circuit * 25% increase in average media pickups in Greater China * Strategic...
2025-01-15 12:01
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Effective Segmentation Can Increase Profitability and Enhance Marketing Efficiency, Says Info-Tech Research Group
Based on research insights, global research and advisory firm Info-Tech Research Group advises that marketing campaigns should move beyond broad reach to directly engage and resonate with an organisation's most valuable customers. In its newly published blueprint, the firm reveals strategies for ...
2025-01-15 11:06
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Cision Welcomes Guy Abramo as New Chief Executive Officer
CHICAGO, Jan. 15, 2025 /PRNewswire/ -- Cision, a leader in consumer and media
intelligence solutions, is pleased to announce the appointment ofGuy Abramo as
its new Chief Executive Officer, effective immediately.
2025-01-15 04:21
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GlobalTix Named VinWonders' Growth Partner of the Year 2024
HO CHI MINH CITY, Vietnam, Jan. 14, 2025 /PRNewswire/ -- GlobalTix, Asia's
leading ticketing and marketplace distribution platform, has been named "Growth
Partner of the Year" by VinWonders,Vietnam's premier operator of world-class
theme parks and entertainment destinations.
2025-01-14 08:00
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BIGO Ads Partners with Unity LevelPlay to Drive Growth for App Developers
SINGAPORE, Jan. 9, 2025 /PRNewswire/ -- BIGO Ads
2025-01-09 17:45
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TPIsoftware Elevates Lion Travel's Partnership Strategy with Affiliate Marketing Platform
TAIPEI, Jan. 9, 2025 /PRNewswire/ -- TPIsoftware has enhanced Lion Travel's partnership strategy by developing a new affiliate marketing platform that connects influencers and content creators. This platform allows the leading travel agency to expand its reach by leveraging the trusted relationsh...
2025-01-09 10:10
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TPIsoftware Elevates Lion Travel's Partnership Strategy with Affiliate Marketing Platform
TAIPEI, Jan. 9, 2025 /PRNewswire/ -- TPIsoftware has enhanced Lion Travel's partnership strategy by developing a new affiliate marketing platform that connects influencers and content creators. This platform allows the leading travel agency to expand its reach by leveraging the trusted relationsh...
2025-01-09 09:10
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Paris Baguette Signed Official Partnership with Tottenham Hotspur FC
Accelerates the European & Global Market Expansion with Sports Marketing Strategy * Premier League football club featuring Son Heung-min and upcoming player Yang Min-hyeok * Aims to increase global awareness, specifically in the UK and Europe, and enhance customer communication * Campai...
2025-01-08 08:05
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SHOPLINE, the Commerce SaaS and Solution Provider, Teams Up with Tessera to Revolutionize Customer Experience and Elevate Brand Impact Across Asia
TAIPEI, Jan. 7, 2025 /PRNewswire/ -- As the future of retail shifts towards an integrated omnichannel ecosystem, it is projected to become a trillion-dollar industry. While many businesses already possess strong products and distribution channels, they often face significant challenges in brandin...
2025-01-07 08:38
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