Advertising
WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
* WPP Open for B2B is powered by IBM's watsonx AI and data platform to solve complex B2B marketing challenges * IBM is the first user of the platform to accelerate its AI-driven marketing and communications transformation * WPP and IBM will collaborate with LinkedIn to better understand buy...
2024-06-19 15:30
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Channel Factory Broadens Reach in South East Asia with Launch of Operations in Indonesia, Thailand, and Malaysia
SINGAPORE, June 19, 2024 /PRNewswire/ -- Channel Factory
2024-06-19 10:00
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Launched today: Infosys Aster™ - The AI-amplified marketing suite that delivers engaging brand experiences, enhanced marketing efficiency, and accelerated business growth
* 400+ assets and an ecosystem of 50+ partners delivering brand and business
outcomes for leading B2C and B2B brands worldwide
* Transformative generative AI-amplified marketing capabilities enabled by
Infosys Topaz™ BENGALURU, India, June 18, 2024 /PRNewswire/ -- Infosys
2024-06-18 18:24
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AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization
AppsFlyer's solution catalyzes competitive strategies based on market trends and consumer needs. SAN ANTONIO, June 18, 2024 /PRNewswire/ -- Recently Frost & Sullivan assessed the digital advertising AI industry and based on its analysis, recognized AppsFlyer with the 2024 Asia-Pacific Competitiv...
2024-06-18 10:00
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Hisense Celebrates Unmissable TV Viewing Experiences at UEFA EURO 2024™ Kick-off with 'BEYOND GLORY' Murals Campaign
QINGDAO, China, June 17, 2024 /PRNewswire/ -- As UEFA EURO 2024™ kicked-off last night, Hisense, a leading global home appliance and consumer electronics brand, celebrated its involvement as official partner of UEFA EURO 2024™ and official tournament VAR screen provider with the launch of its 'Be...
2024-06-17 15:17
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Xtend Unveils Powerful AI-Driven Products to Supercharge Marketing Conversions
SINGAPORE, June 14, 2024 /PRNewswire/ -- Xtend, a leading AI-powered marketing and analytics company, announced the launch of a comprehensive suite of products designed to improve conversions across the critical lower marketing funnel dramatically. By leveraging advanced data analysis and cutting...
2024-06-14 11:00
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TECNO Names Lay Zhang as Global Brand Ambassador, Jointly Championing the "Stop At Nothing" Spirit of Progress
JAKARTA, Indonesia, June 13, 2024 /PRNewswire/ -- Innovative technology
brand TECNO today is thrilled to announce the appointment of Lay Zhang as its
newest Global Brand Ambassador, marking an exciting new chapter in the brand's
unstoppable journey.
2024-06-13 14:00
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Meta, DCH Motors and Vita Green delve into WhatsApp marketing with Omnichat
* Omnichat introduced the data-driven Social CDP to establish an integrated WhatsApp marketing cycle, encompassing the collection of customer social data, the design of automated customer journeys, and the delivery of personalised messages * Elevate your customer experience through WhatsApp b...
2024-06-13 09:43
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Stagwell (STGW) Expands Asia-Pacific Capabilities with the Additions of Agency, Arena Media, Lodestar Marketing and R&D Online Marketing Services to its Global Affiliate Network
NEW YORK and SINGAPORE, June 13, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW),
the challenger network built to transform marketing, announced today the
additions of four independent agencies inAsia Pacific to its expanding Global
Affiliate Network.
2024-06-13 08:02
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Espolòn® Tequila Unveils "To the Bone": A New Campaign Celebrating Unapologetic Originality
The first global campaign in Espolòn's 25-year history marks a moment of global expansion for the game-changing tequila brand NEW YORK, June 13, 2024 /PRNewswire/ -- Today Espolòn® Tequila announces "To the Bone," the brand's first ever global campaign, which will debut this month following a ce...
2024-06-12 23:00
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Bold ads from Twinings, Croma and L'Oréal Paris stand out for APAC consumers to top Kantar's 2024 Digital Creative Effectiveness Awards
SINGAPORE, June 11, 2024 /PRNewswire/ -- The most powerful and creatively effective digital ads that made a bold mark on the APAC region in 2023 have today been revealed by Kantar, the world's leading marketing data and analytics company. Global powerhouse brands Twinings and L'Oréal Paris are jo...
2024-06-11 12:30
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Tobii launches Glasses Explore - making human behavioral insights more accessible
An intuitive and easy to use software that opens the world of human behavioral insights to a wider audience. TAIPEI, June 10, 2024 /PRNewswire/ -- Tobii, the global leader in eye tracking and pioneer of attention computing, is today launching Glasses Explore; a cloud-based software for analyzing...
2024-06-10 18:00
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Huawei Reveals How to Reach Premium Asian Tourists at Digital Tourist 2024
Workshop on Reaching Premium Asian Travellers organized by Petal Ads, Huawei's
advertising platform
MADRID, Spain, June 10, 2024 /PRNewswire/ -- Petal Ads, Huawei's mobile
advertising platform, at the seventh edition of Digital Tourist 2024
2024-06-10 15:00
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Databricks Doubles Down on Delta Sharing Open Ecosystem With Product Innovations and Strategic Partnerships
New and Expanded Partnerships Span Industries, Including Financial Services, Healthcare and Life Sciences, Marketing and Advertising, and More to Enable Cross-Platform Collaboration New Marketplace Listings Feature Data, AI Models, and Solution Accelerators SAN FRANCISCO, June 6, 2024 /PRNewswir...
2024-06-06 21:00
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The World's Most Effective Marketers are announced: 2023 Global Effie Index Results
Repeat chart toppers AB InBev & McDonald's demonstrate their continued success. Close competition amongst agencies illustrates commitment to effectiveness globally. NEW YORK, June 6, 2024 /PRNewswire/ -- Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ...
2024-06-06 03:27
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McCann Worldgroup reclaims #1 position on the 2023 Global Effie Index
Named Most Effective Agency Network NEW YORK, June 5, 2024 /PRNewswire/ -- Effie Worldwide today announced the 2023 Effie Index, the annual ranking of the companies behind the world's most effective marketing, with McCann Worldgroup named the Most Effective Agency Network for 2023. McCann Worldg...
2024-06-05 23:56
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NP Digital Accelerates Strategic Growth through Agreement to Acquire SearchGuru, Expanding Portfolio and Market Reach in APAC
The end-to-end performance marketing agency strengthens its market presence
following its agreement to acquire SearchGuru, fueling APAC expansion and
innovation in digital marketing solutions.
SINGAPORE, June 4, 2024 /PRNewswire/ -- NP Digital
2024-06-04 16:20
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Serial Moomoo Ads Featuring "Result-Oriented Investing" Turn Live in Tokyo
Moomoo Partners with Actor Yutaka Matsushige in The Journey to Pursue Excellence TOKYO, May 31, 2024 /PRNewswire/ -- Online trading platform moomoo lighted up Tokyo city with its iconic orange color and serial ads themed with "result-oriented investing" onMay 6th, in collaboration with esteemed a...
2024-05-31 17:03
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Unveiling Brilliance: A Toast to The Sustainable, Resilient & Visionary Brands
KUALA LUMPUR, Malaysia, May 30, 2024 /PRNewswire/ -- Where Dreams Take Flight, Innovators Unite, and Recognition Shines Bright! In a dazzling celebration of ingenuity and perseverance,The World Brands Foundation (TWBF) set the stage for a memorable evening to honour the crème de la crème of globa...
2024-05-31 09:51
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Hua Xin Global and Huawei Petal Ads Sign Agreement to Expand International Education Markets
SHANGHAI, May 30, 2024 /PRNewswire/ -- At the 2024 ITB China conference, Petal Ads and Hua Xin Global signed a collaboration agreement to enhance educational promotion. This partnership aims to provide students with international education pathways and innovative learning experiences, driving the...
2024-05-30 17:25
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