Beer, Wine & Spirits

The #MoutaiEvent Spring Festival Campaign Sets a New Paradigm for Overseas Marketing

GUIYANG, China, Feb. 27, 2019 /PRNewswire/ -- From January 23 to February 13, 2019, Moutai Group staged the #MoutaiEvent marketing campaign at global airports and on social media, attracting many overseas fans. Moutai Group advertised in airports in New York, Paris, Tokyo, Sydney, Melbourne, Hon...

2019-02-27 22:00 270

Luzhou Laojiao promotes internationalization strategy jointly with Australian Open

MELBOURNE, Australia, Jan. 24, 2019 /PRNewswire/ -- At the 2019 Australian Open (AO) inMelbourne, China's high-end liquor maker Luzhou Laojiao has seen its brand "National Cellar 1573" appearing in many scenes of the tennis tournament.

2019-01-24 20:39 664

MoutaiLab - A New Look at Moutai Baijiu

GUIZHOU, China, Jan. 7, 2019 /PRNewswire/ -- In late December 2018, Guizhou Moutai wrapped up a successful marketing project named "MoutaiLab – Dr. Mou". The project is centered on a series of videos posted on Facebook and YouTube, in which a baijiu (white spirit) expert was invited to show Mouta...

2019-01-07 22:00 224

Fen Chiew - a leading Chinese liquor brand - accelerates global expansion

GUANGZHOU, China, Jan. 2, 2019 /PRNewswire/ -- On December 26th, Fen Chiew Group, a leading Chinese liquor brand, held the global distributors conference of 2018 in Chimelong,Guangzhou. Li Qiuxi, chairman of Fen Chiew Group, directors and various regional managers, distributors from all over the...

2019-01-02 22:00 281

China New Borun Announces Results of 2018 Annual General Meeting

BEIJING, Dec. 28, 2018 /PRNewswire/ -- China New Borun Corporation (NYSE: BORN) ("Borun" or the "Company"), a leading producer and distributor of corn-based edible alcohol inChina, today announces that all shareholders resolutions proposed at the Company's 2018 Annual General Meeting held today a...

2018-12-28 19:50 953

China New Borun Receives Continued Listing Standard Notice From The New York Stock Exchange

BEIJING, Dec. 20, 2018 /PRNewswire/ -- China New Borun Corporation (NYSE: BORN; "Borun" or the "Company"), a leading producer and distributor of corn-based edible alcohol inChina, announces today that on December 19, 2018, it received notice from the New York Stock Exchange ("NYSE") that the Comp...

2018-12-20 19:50 5018

Shaanxi brands serve celebration of first anniversary of Sino-Panama diplomatic ties establishment

PANAMA CITY, Dec. 4, 2018 /PRNewswire/ -- China and Panama celebrated the first anniversary of the establishment of diplomatic relations inPanama City on December 3, local time. Xifeng Liquor was present at the event, earning guests' favor as it exudes a strong oriental flavor. This was the secon...

2018-12-04 22:06 274

China New Borun to Hold Annual General Meeting on December 28, 2018

BEIJING, Nov. 30, 2018 /PRNewswire/ -- China New Borun Corporation (NYSE: BORN) ("Borun" or the "Company"), a leading producer and distributor of corn-based edible alcohol inChina, announces today that it will hold its annual general meeting of shareholders at10:00 a.m. Beijing/Hong Kong time on ...

2018-11-30 19:50 456

Flor de Caña Rum is sustainably sourced and Fair Trade certified

MANAGUA, Nicuragua, Nov. 7, 2018 /PRNewswire/ -- Flor de Caña, a sustainably sourced premium rum fromNicaragua, has become one of the first global spirit brands to be Fair Trade certified, the most prestigious and rigorous certification in the world related to excellence in labor conditions, econ...

2018-11-08 02:30 386

China New Borun Announces First Half Year of 2018 Unaudited Financial Results

BEIJING, Oct. 30, 2018 /PRNewswire/ -- China New Borun Corporation (NYSE: BORN; "Borun" or the "Company"), a leading producer and distributor of corn-based edible alcohol inChina, today announced its unaudited financial results for the first half year endedJune 30, 2018.  First Half Year of 201...

2018-10-30 19:00 406

Australian Open Partners with Luzhou Laojiao

SHANGHAI, Oct. 11, 2018 /PRNewswire/ -- The Australian Open has landed a significant partnership deal with leading Chinese Baijiu brand Luzhou Laojiao in the largest Chinese sponsorship deal in the history of the tournament.

2018-10-11 15:56 325

The 8th China (Guizhou) International Alcoholic Beverage Expo & 2018 Guizhou Inland Opening-up Pilot Zone Investment and Trade Fair kicks off on September 9, 2018

GUIYANG, China, Sept. 8, 2018 /PRNewswire/ -- The 8th China (Guizhou) International Alcoholic Beverage Expo and 2018 Guizhou Inland Opening-up Pilot Zone Investment and Trade Fair ("the 8th Alcoholic Beverage Expo" & "2018 Guizhou Trade Fair") is being held between September 9 and 12, 2018 in G...

2018-09-09 10:00 633

Spring Valley Brewery Opens "Beer to Go by Spring Valley Brewery", a Craft Beer and Deli Stand, in Ginza Park

Offering Exclusive Sales of "Summer Park Saison" from August 20 TOKYO, Aug. 13, 2018 /PRNewswire/ -- Starting from August 9, 2018, Spring Valley Brewery Co., Ltd (SVB), a subsidiary company of Kirin Brewery Company, will operate a limited-time craft beer and deli stand, "Beer to Go by Spring Val...

2018-08-14 02:00 580

Spring Valley Brewery launches Sudachi Ace Gose in collaboration with Widmer Brothers Brewing

TOKYO, July 13, 2018 /PRNewswire/ -- Spring Valley Brewery Co., Ltd (SVB), a subsidiary company of Kirin Brewery Company, will begin supplying Sudachi Ace Gose, a product developed in collaboration with the Portland-based craft brewery and continuing trend-setter for craft beers inNorth America, ...

2018-07-14 02:00 579

China New Borun Announces Resignation of Chief Financial Officer

BEIJING, July 13, 2018 /PRNewswire/ -- China New Borun Corporation (NYSE: BORN; "Borun" or the "Company") today announced that Mr. Yuanqin Chen, the company's Chief Financial Officer, has resigned to accept a position with another company, effective as ofJuly 13, 2018. Mr. Chen confirmed that his...

2018-07-13 18:55 535

China New Borun Announces Receipt of Withdrawal of Going Private Proposal

BEIJING, July 12, 2018 /PRNewswire/ -- China New Borun Corporation (NYSE: BORN) (the "Company"), a leading producer and distributor of corn-based edible alcohol inChina, today announced that the special committee of the Board of Directors (the "Special Committee") has recently received a notice f...

2018-07-12 18:50 444

Chinese liquor maker Fenjiu Group hosts a dialogue about quality in Moscow

The event is a key step in the firm's globalization drive MOSCOW, June 3, 2018 /PRNewswire/ -- The China-Russia Dialogue About Quality event themed "international quality drives us to a better future" was jointly held by Chinese liquor maker Fenjiu Group and the International Exchange Center at ...

2018-06-04 10:45 674

Chinese liquor maker Fenjiu won "The Card of Chinese National Brand"

LOS ANGELES, BOSTON and OMAHA, Neb., May 9, 2018 /PRNewswire/ -- In April and May, Chinese liquor maker Fenjiu, the flag bearer of Chinese quality, became the official liquor partner of several Sino-US high-level events including the Harvard China Forum 2018, the China-US Business Summit 2018 and...

2018-05-09 22:08 794

2018 China International Alcoholic Drinks Expo kicks off in "city of Chinese wine"

CHENGDU, China, March 26, 2018 /PRNewswire/ -- China International Alcoholic Drinks Expo (CIADE 2018) onMarch 25 kicked off in Luzhou, a city located in southwestChina's Sichuan Province and also known as the "city of Chinese wine". More than 1,200 enterprises from 38 countries and regions joine...

2018-03-26 15:51 480

Luxury E-commerce Secoo Expands Exclusive Brick-and-Mortar Experience to Couture Cocktails

BEIJING, March 16, 2018 /PRNewswire/ -- Secoo (NASDAQ: SECO), China's Premium e-commerce platform attended the Design Shanghai Exhibition with Pop-up Bar, presenting signature couture cocktails exclusively made by star bartenders includingKazuhisa Arai, owner of Speak Low, which is Asia's No.2 ba...

2018-03-16 22:31 586
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