Sporting Events

Migu Introduces an AI-Powered FIFA World Cup Experience, Going Beyond Live Coverage to Redefine Public Engagement

SHANGHAI, July 21, 2026 /PRNewswire/ -- As the 2026 FIFA World Cup™ in Canada, Mexico and the United States came to a close, Migu — official broadcaster of the tournament in mainland China for a third consecutive edition — offered a glimpse into how AI is reshaping sports media. Rather than focus...

2026-07-21 15:36 2044

LEIFRAS Co., Ltd. Awarded Comprehensive Weekend School Club Activity Outsourcing Contract Covering All Junior High Schools in Itoshima City

Driving Sustainable School Club Activity Transition Through Instructor Recruitment, Regional Club Establishment, and Centralized Management TOKYO, July 17, 2026 /PRNewswire/ -- LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth s...

2026-07-17 20:30 3949

LEIFRAS Co., Ltd. Appointed as Comprehensive General Coordinator for Kagawa Prefecture's Transition to Community-Based School Club Activities

Supporting the Establishment of Sustainable Operational Frameworks and Addressing Regional Education Challenges Across 17 Municipalities TOKYO, July 15, 2026 /PRNewswire/ -- LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth spor...

2026-07-15 20:30 3626

The 108th Lions Clubs International Convention Successfully Concluded

Global Lions Convened in HK to Deliver Community Services, Benefiting Nearly 3,500 People 4,000 Lions from Six Continents Perform Tai Chi, Setting a SDG World Record HONG KONG, July 14, 2026 /PRNewswire/ -- The 108th Lions Clubs International Convention ("The Convention"), organized by Lions Clu...

2026-07-14 14:26 1670

JMGO Offers Special Savings on 4K Projectors Ahead of the Tournament Final

SHENZHEN, China, July 4, 2026 /PRNewswire/ -- As the tournament reaches its final stage, JMGO is offering limited-time savings on its award-winning 4K projector lineup through July 19. Featuring the N3 Ultimate, N1S 4K and N1S Ultimate, the promotion gives sports fans an easy way to enjoy every g...

2026-07-04 20:00 4954

Segway's 2026 World Cup Ride Campaign Highlights Strong User Adoption of Shared Micromobility

MEXICO CITY, July 2, 2026 /PRNewswire/ -- Segway's 2026 World Cup ride campaign, delivered in partnership with shared mobility operators Whoosh and JET, continues to support urban transportation through complementary activations across Mexico during the tournament. Together, the partnerships are ...

2026-07-03 09:15 4076

Match Day Weatherproof Viewing Zone Built by Sylvox near MetLife

EAST RUTHERFORD, N.J., July 2, 2026 /PRNewswire/ -- Sylvox , a leading Outdoor TV brand, is bringing its outdoor TVs to an independent fan tailgate a short walk from MetLife Stadium, giving soccer fans a bright, all-weather way to watch the eight matches t...

2026-07-02 21:00 3344

Science in Sport Commits to Japan, One of the World's Great Endurance Nations, Bringing Three Decades of Performance Science to Japanese Athletes

UK performance nutrition brand launches long-term investment in Japanese endurance sport. TOKYO, July 1, 2026 /PRNewswire/ -- Science in Sport (SiS), the global performance nutrition brand trusted by elite athletes and teams around the world, has announced its launch in Japan.

2026-07-01 07:01 3305

Join the Beautiful Game: Discover Immersive Fan Experiences with Hisense at FIFA World Cup 2026™

QINGDAO, China, June 26, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is bringing football fans closer to the action throughout FIFA World Cup 2026TM  with a series of immersive experiences atStadium Fan Experience (SFE) areas and FIFA Fan Fest...

2026-06-26 17:00 4250

MONCLOS Named Official Sponsor of the 2026 KPGA Tour Hana Bank Invitational

* MONCLOS joins the KPGA Tour Hana Bank Invitational, a premier men's golf tournament featuring top players from Korea, China, and Japan * The brand provides its Bespoke Shampoo Set and PDRN Moisture Sun Cream, bringing a unique wellness care experience to the tournament * Building on previo...

2026-06-20 19:54 4423

Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch

New Govee research shows fans are choosing comfort, control and better watch-party setups, as smart lighting becomes part of the modern match day atmosphere * 53% of U.S. soccer tournament viewers prefer watching matches at home — equivalent to an es...

2026-06-18 21:14 3479

Yiwugo Merchants Showcase Their Strengths Amid World Cup Fever

YIWU, China, June 17, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As a global distribution hub for sporting goods, Yiwu supplies an estimated 70% of World Cup-related merchandise worldwide, earning it ...

2026-06-18 08:22 3145

VEVOR Launches "Free Ice for Game Nights" Activation in Houston

HOUSTON, June 15, 2026 /PRNewswire/ -- As a host city for big games this summer , Houston is gearing up for massive matchday celebrations at local bars, food trucks and backyard watch parties. Yet a common headache plagues every big sports event: ice shortages.

2026-06-16 09:14 4985

NX Group Named Presenting Sponsor of MLB Draft in 2026, 2027 with "2026 MLB Draft Presented by NX" Being Held in Philadelphia This July

- Annual Event to Be Broadcast Nationwide on NBC - TOKYO, June 11, 2026 /PRNewswire/ -- NIPPON EXPRESS HOLDINGS, INC. will serve as the presenting sponsor of Major League Baseball's Draft in 2026 and 2027 under a multi-year agreement. As a result, the official name of the event will be the "2026...

2026-06-11 15:00 5567

Waterdrop Filter Named Title Sponsor of MLP Austin, Marking a Major Milestone in Professional Sports

AUSTIN, Texas, June 8, 2026 /PRNewswire/ -- Waterdrop Filter("Waterdrop") , a global leader in water purification, officially announced its role as the Title Sponsor for Major League ...

2026-06-08 21:22 5145

Record Your Passion: TORRAS Partners with Portugal Football for the Season Ahead

NEW YORK, June 5, 2026 /PRNewswire/ -- In 2026, Portugal will begin a World Cup journey with special significance. After missing the last World Cup hosted in the United States back in 1994, this storied national team now has the chance to create a new chapter on American soil, one that could beco...

2026-06-05 15:48 6752

CCTV+: 2026 Taklimakan Rally Concludes in Xinjiang After 17-Day Desert Challenge

BEIJING, June 5, 2026 /PRNewswire/ -- The 2026 Taklimakan Rally concluded on June 1 in northwest China's Xinjiang Uygur Autonomous Region, bringing to an end a grueling 17-day off-road challenge that traversed deserts, Gobi landscapes and vast stretches of rugged terrain across the region.

2026-06-05 13:53 4595

CJ Group Showcases K-Wave in the U.S. Through THE CJ CUP Byron Nelson

"More than a game" * Wyndham Clark captures dramatic comeback victory, while CJ ambassadors Siwoo Kim and Sungjae Im showcase the strength of Korean golf. * More than 240,000 spectators attended the tournament, marking a significant year-over-year increase in gallery turnout * CJ Group str...

2026-05-26 22:10 3682

bibigo™ to Bring the Ultimate Korean Culinary Experience to the CJ CUP Byron Nelson 2026

* Through immersive brand activations including exclusive star-chef collaborations, bibigo™ is set to elevate the tournament experience by delivering an unforgettable taste of Korean cuisine to golf fans in Texas. MCKINNEY, Texas, May 21, 2026 /PRNewswire/ -- CJ Foods has announced that bibigo...

2026-05-21 21:30 6205

Inaugural World Sports Economy Summit Launches in London: A New Era of International Collaboration and Digital Innovation

LONDON, May 11, 2026 /PRNewswire/ -- The inaugural World Sports Economy Summit (WSES) launched in London, marking a historic milestone as a premier international forum at the intersection of sport, finance and technology. Group Photo Th...

2026-05-11 18:30 3335
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