HONG KONG, July 19, 2016 /PRNewswire/ -- Great advertising starts when a brand delivers a service to the consumer -- rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. This is particularly so in Asiawhere 36% of smartphone users in the region are already blocking ads.
"It's always important to have these moments of responsibility and accountability in an industry. After the whistle is blown, people are more careful, more conscious, and ultimately more responsible," says Wong.
Wong is the 25-year-old co-founder and chief executive of Kiip -- an advertising tool that allows advertisers to send 'rewards' to mobile users during moments of online achievements. At this year's ClickZ Live Hong Kong digital marketing conference on August 2-4, Wong will share his ideas on the future of advertising and what marketers can do to better engage and reach Asia's burgeoning connected consumer base.
He is just one of 50+ CMOs, industry specialists and digital marketers from some of Asia's biggest names in digital marketing sharing their insights and expertise at this year's ClickZ Live Hong Kong. American Apparel, Uber, Nestle, Marriott, Ctrip, One Championship are just some of the brands speaking at this year's event.
"Video marketing is a powerful way for you to communicate your brand story, build relationships with your customers and explain your value proposition. We have seen on average almost 92% of our viewers share videos with others, increasing the engagement and interaction with our brand," says Victor Cui, CEO of ONE Championship.
ClickZ Live is a cutting-edge global conference series for digital marketers looking to make a difference in today's connected era. This three-day event will cover the latest cutting edge marketing strategies in all aspects of digital marketing; from search and social to content, programmatic, email, data, video and more. In addition to the two-day conference we are featuring an intensive one-day hands-on China bootcamp designed specially for retail and ecommerce entering China, which has proved extremely popular.
For the first time, ClickZ Live will also be delivering dedicated streams on brand communications and financial technology as well as targeted sessions for B2B and B2C marketers. The organizer is expecting over 350 industry peers to participate in this, their 7th event.
"By the end of 2016, ad blocking will cost publishers nearly $41 billion and an estimated 49% of consumers will reject brands sending irrelevant or excessively numerous advertisements. As leaders in the marketing and advertising world, this serves as a sobering reminder that appealing to our tech-savvy audiences requires new methodologies and thinking. I am looking forward to continuing the debate around this important industry challenge at ClickZ Live Hong Kong," says Vivien Peters, Managing Director, Contentive.
For more information about ClickZ Live Hong Kong, media queries or to book tickets, contact Stephanie Zhu(stephanie.zhu@clickz.com, +852-3411-4903) or visit the website clickzlive.com/hongkong.
About ClickZ
ClickZ is the largest resource of interactive news, analysis and commentary in the world today. Drawing on the expertise of our editorial team and contributors around the world we cover the very latest issues and trends in the industry on a daily basis.
About ClickZ Live
ClickZ Live is a cutting-edge global conference series designed to provide a mixture of aspiration, insights and best practices for marketing and business leaders operating in a fast evolving digital world. Inspiring and educating over 250,000 digital marketers and leaders for 18 years across North American, Europe and Asia we are leading the discussion in digital marketing, digital transformation and beyond.
