SYDNEY, July 27, 2016 /PRNewswire/ -- In the wake of changing customer expectations and the evolution of new technology, Australian banks and credit unions are turning towards digital to ensure they remain relevant in a competitive marketplace.
"We all live in a digital world. It obviously makes sense that a marketing strategy follows through with this," saidCarolyn Bendall, Head of Marketing at ANZ Australia.
IQPC Australia is proud to announce the 8th Annual Digital Financial Services Conference 2016, digital marketing influencers across the banking and finance sector will be coming together to discuss and explore the strategies needed to effectively attract and engage customers online.
Taking place from August 15-17 at the Primus Hotel in Sydney, the event has been specifically designed to focus on practical and innovative digital strategies to maximise customer acquisition, conversion and retention.
Bringing together 28 elite speakers from organisations such as Westpac, IAG, Sunsuper, Teachers Mutual Bank, Suncorp, UBank and many more, the conference aims to explore key issues facing digital marketing professionals, including:
According to past delegate Rhys Sandery, Brand and Creative Specialist at Police Credit Union, Digital Financial Services provides key insights and takeaways that can be used to improve digital marketing in any organisation.
"The 2015 Digital Financial Services conference gave ample time and places for networking. The presenters were all excellent and informative and it provided me with some incredible insight and a framework for rationalising digital transformation in my organisation," he said.
For more information please visit www.digitalfinancialservices.com.au. You can also read exclusive content from organisations on their innovative digital marketing strategies at www.digitalfinancialservices.com.au/mediacenter.
For event enquiries, please contact enquire@iqpc.com.au, +61-2-9229-1000
