SOFIA, Bulgaria, Sept. 29, 2016 /PRNewswire/ -- More than 450 attendees from all over the world were part of the hugely successful Webit.APAC conference, part of SWITCH (Singapore Week of Technology and Innovation). The event, hosted by the Vice Prime Minister of Singapore, took place at the Resorts World Convention Centre on the 20th of September.
The event itself presented star-studded cast of speakers - all major advertisers in Southeast Asia, retailers, media, publishers, agencies, top executives from most innovative companies in the region and C level executives and leaders from the rest of the world.
Webit.APAC started with an opening address from Plamen Russev, Chairman of Webit.Foundation and serial entrepreneur. Mr Russev expressed his desire to use the event for the start of a new big community in the digital world. He welcomed all the attendees and speakers to the event with a great opening speech. Next in line was Arshant Saha, VP South & Southeast Asia, Xaxis. He addressed the audience with the subject of using data and technology for a powerful content marketing relevant for contextual marketing. Talking about content marketing, he said: "This is the use of data and technology to identify brief opportunities to put the right message in front of the right consumer".
Jason Jercinovic was the next on stage, a very interesting topic "The Cognitive User Experience", as part of the Digital Transformation and Innovation track. The Global Brand Director of Havas Worldwide talked about using cognitive technology for brand development. "No one knows what will happen next. Success will come to those who are more adaptable. Respond to change and opportunity by knowing your user's pain and needs. Cognitive is the competitive advantage enabling partnership between people and computers," he said. Ward van Duffel, VP Direct to Consumer, Lego, used the notebook of a child to give examples for the use of customer feedback to embed in strategy on value creation to enhance customer experience. His topic was "How to use customer feedback to build memorable experiences in an omni-channel context".
Mark Tipper, Executive Creative Director for APAC, R/GA, inspired a lot of tweets in the audience with his talk on collaborative innovation at speed. He spoke about fostering innovation within organisations, pointing that collaborative innovation is the new theme of value creation to solve problems. "Innovation equals marginal gains. Accumulated marginal gains areas we are not doing well makes a big difference," he concluded.
Rohit Tripathi, GM and Head of Products, SAP Mobile Services, took part in the Digital Advertising and Data Track. "Delivering impactful and efficient customer experiences in the Digital Economy using mobile" was the topic he commented on. His most powerful message was "When we talk about digital efficiency, don't throw out the things that work. Build on them!"
You can see the whole agenda of the event here. The list with speakers can be found here.
In conclusion, Webit.APAC 2016 presented a selected number of high-profile speakers and proved to be a great event for networking in the region. Xaxis is the gold partner of the event. Among other partners are SWITCH, National Research Foundation, PR Newswire and CMO Asia.
Webit stands for a global community of over 120 000 members and series of digital and tech events gathering from 1 000 to 10 000 attendees from over 110 countries at different location in the world like Sofia, Istanbul,Dubai, Singapore and New Delhi.
The event in Singapore (Webit.APAC) brought together a very selected number of 450 attendees of the major digital and tech experts from Singapore, SouthEast Asia and rest of the world.
The Global Webit Series puts a special focus on the content of the conference and the knowledge transfer while building unparalleled business opportunities and networking. Over 70% of all Webit speakers are global leaders.
Contact us:
Aniela Russeva
SVP Business Development
+359 8888 06419
aniela@webitcongress.com
