Business Communications in China: Stuck in the Past or Moving Ahead?

2017-03-22 09:00
-- International Association of Business Communicators brings Greater China's industry leaders together in Hong Kong on April 27, 2017
-- IABC Hong Kong 2017 Conference on China: How to take China's communications industry to the next level

HONG KONG, March 22, 2017 /PRNewswire/ -- At the first IABC Hong Kong Conference on China, on April 27, 2017 in Hong Kong, business and communications leaders with 

extensive knowledge about Greater China will provide an overview of the industry status from a variety of perspectives, actively address barriers, and identify best practices and practical next steps to advance business communications in Greater China.

IABC Hong Kong President, Virginia Chi, said, "It is an exciting time to be a business communicator in China. China is a fast, dynamic and changing market. New technologies and communications tools have been rapidly adopted, creating opportunities for the communications function to truly demonstrate its value to businesses. Nevertheless, with a fiercely competitive and noisy market place, it's increasingly difficult for businesses to ensure that their story is heard and accurately managed."

Senior communicators from companies including BASF, eBay, Emerson, Goldman Sachs, Link REIT and Rockwell Automation will share their outlook on China's communications profession.

Chi continued, "Hong Kong, as a hub for international trade, finance, business and media, is uniquely positioned to provide an open platform to discuss the state and challenges of China's professional communications industry in a regional and global context. With the support of a strong industry platform, China's industry is poised to make strong progress."

With representatives from in-house, agency, the media, digital, academia and youth, this IABC event will bring together different angles from the communications profession, to help give a balanced understanding of the opportunities and challenges in the communications industry in China.

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth.

More information and registration at: 
Contact: Lisa Sha at

Logo -

Source: International Association of Business Communicators Hong Kong