Goodbaby Group launches new products at 60th trade show

KUNSHAN, China,May 14, 2020/PRNewswire/ --OnMay 11, 2020, Goodbaby Group, aleading brand company of the global durable juvenile productindustry,heldthe 60th trade show in Kunshan, where it was foundedin 1989.

Adheringto the innovative spirit and indigenous research and development, Goodbaby Group successfully transformed from manufacturing Chinese products into building a global parenting life-style brand, establishing itself in three majormarkets, China, America andGermany, with thousands of users.Goodbaby currently has established a mature end-end operation platform with multiple brands, abundant categories and omni channels. Its brand influence was estimated to reach14.535 billion yuanatChina Brand Day2020.

Goodbaby has implemented itsdigital transformation since 2019. The management of Goodbaby China has swiftly responded to the global pandemic and built anew e-commerce operational system based on universal online platforms with dealers to cope with this situation.This helped the company with many newachievements, increasingthe number of its digitalized offline stores from 78 to 1,005 during the last three months, sharing operating elements including but not limited to products, user information anddeliveryservice.

After thirty-one years of growth, Goodbaby isdevoted to integrating itsresources to provide total parenting solutions for customers. According tothe company's digital strategy, Goodbaby aims to build a thorough digital and socialized operation system oriented by usersrequirement to do precision marketing and improve business performance.

Goodbaby's brand-new exhibition hallwasdesigned by a leading French landscapedesigner,the space was opened after thetrade show. The hall adopts a number of technological elements, such as AI and VR, to create a fashionable and futuristic atmosphere. One of its most important functions is to make a paradigm of an eco and experiential digitalized retailing system.

Goodbaby also launcheda number of new products at theevent:

• The new stroller, FYN FeiYu (which translates toflying feather),isextremely light, weighing only 3.9kgand is made with carbon fiber.
• A variety of fast-moving consumer goods, such as sunscreen, disinfection products as well as wipes,that have been designed specificallyfor infants

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