Hai Sau Sau (266) has become Samsung Electronics Vietnam’s new strategic distribution partner in the consumer electronics channel, marking a key milestone in expanding the mobile product portfolio and advancing the “One Samsung” strategy — an integrated sales model designed to deliver a seamless, connected experience for Vietnamese consumers.
Ho Chi Minh City, Vietnam – November 11, 2025 – Hai Sau Sau Trading & Service Co., Ltd. (266) officially announced its strategic partnership with Samsung Electronics Vietnam to expand the mobile product category within the consumer electronics (CE) retail channel. The collaboration marks a significant milestone in both companies’ efforts to advance the “One Samsung” strategy — an integrated sales model designed to deliver a seamless shopping experience and greater value for Vietnamese consumers.
At the Samsung Mobile Channel Conference – Southern CE Region held at the New World Saigon Hotel, Hai Sau Sau was officially introduced as Samsung’s new strategic distribution partner for mobile devices in the CE retail channel. The event gathered nearly 200 retailers, agents, and business partners from across Southern Vietnam, underscoring a pivotal moment in strengthening distribution networks and enhancing sales efficiency.
Under this partnership, Hai Sau Sau will play a key role in expanding Samsung’s mobile product presence across consumer electronics stores nationwide. Through the “One Samsung” model, multiple product categories — including TVs, home appliances, smartphones, tablets, and wearables — will be presented together, offering consumers a unified, connected experience that embodies Samsung’s ecosystem.
Mr. Pham Huu Phuoc, Vice President of Hai Sau Sau, shared: “We believe that ‘One Samsung’ is more than a slogan — it’s a business philosophy centered on partnership and user experience. By joining forces with Samsung in the consumer electronics channel, Hai Sau Sau aims to empower retailers and consumers alike with an integrated sales model where every product contributes to a complete, connected technology experience for Vietnamese households.”
Mr. Simon Sim, Vice President and Head of Mobile Experience Division, Samsung Electronics Vietnam, added: “We highly value Hai Sau Sau’s role in expanding our mobile distribution within CE stores. This partnership is integral to our ‘One Samsung’ strategy, allowing consumers to explore and own Samsung products through a unified shopping journey. With Hai Sau Sau’s deep market insight and strong distribution capabilities, we are confident this collaboration will drive sustainable growth in the coming years.”
From Distribution to Experience: Doubling Growth, Doubling Impact
During the conference, both Samsung and Hai Sau Sau shared their joint 2025–2026 business vision under the theme “Double Sales – Double Experience.” This commitment highlights a shared goal of accelerating growth, expanding market coverage, and enhancing consumer satisfaction through comprehensive product experiences.
The event also featured sales workshops, strategic sharing sessions, and a product showcase area where attendees experienced Samsung’s latest Galaxy devices and connected ecosystem firsthand. Designed in the spirit of “One Samsung,” the showcase demonstrated how SmartThings technology brings all Samsung devices together into one cohesive, smart living experience.
Strengthening the Value Chain for Sustainable Growth
Beyond commercial goals, the partnership between Hai Sau Sau and Samsung reflects a shared vision for building a sustainable value chain. Samsung contributes its technological expertise and extensive product portfolio, while Hai Sau Sau leverages its deep market understanding, nationwide retail network, and strong partner connections.
This collaboration sets a new benchmark for brand–distributor partnerships in Vietnam — moving beyond market share expansion to deliver real value to consumers, retailers, and the broader community.
Mr. Pham Huu Phuoc emphasized: “At Hai Sau Sau, customer and partner satisfaction defines our success. Together with Samsung, we are investing in training, retail support, and point-of-sale experience enhancements to ensure that every CE store is not just a sales location, but the starting point of a smart technology journey for every Vietnamese home.”
The expansion of Samsung’s mobile category in the CE channel represents not only new growth opportunities, but also Hai Sau Sau’s pioneering role in shaping an integrated retail model — one where experience and efficiency go hand in hand.
With this strengthened partnership, the “One Samsung” strategy is set to reach more Vietnamese consumers, enabling them to access authentic products, enjoy consistent services, and experience the full power of modern connected living.
About Hai Sau Sau Trading & Service Co., Ltd.
Hai Sau Sau (266) is a dynamic distribution and trade services company in Vietnam, specializing in consumer electronics and technology products. Guided by the philosophy “Sustainable Partnerships – Shared Growth,” 266 continuously expands its network, enhances operational efficiency, and elevates the retail experience for consumers.
As a strategic distribution partner of Samsung, Hai Sau Sau is committed to collaborating with CE retailers to expand the One Samsung ecosystem — bringing cutting-edge technology closer to every Vietnamese household.
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