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Doing Business in China -- What You Need to Know and How to Do It Right for Maximum Impact

2015-08-10 10:00

-The PR Newswire Media Coffee event is back this August in Hong Kong to tackle an issue that many communications professionals are facing: Navigating China's Media Landscape.

-The population of China is estimated to be over 1.4 billion, which is equivalent to 19.1% of the world's population. As the world's second largest economy, China continues to grow, constantly changing and advancing, particularly in technology. What does that mean for brands?

HONG KONG, Aug. 10, 2015 /PRNewswire/ -- On Thursday, August 13 at 3 p.m. HKT, Yuan Li, the former PR manager of Walmart China, former senior correspondent of Southern Metropolis Daily and a freelance contributor to FT.com's Chinese website, and Lynn Liu, Group Manager of Audience and New Media Development at 
PR Newswire will discuss strategies and tactics on how to communicate and distribute your content effectively to achieve maximum impact in China. The event will be conducted in Mandarin and free registration is open now. 
Speakers for the Media Coffee event 
Speakers for the Media Coffee event

 

Speakers for the Media Coffee event

The following topics will be discussed at the event:

  • An overview of the Mainland Chinese media: the developments, trends and characteristics of traditional and new media, the practices and habits of reporters, and an analysis of the audiences.
  • How to become better and more efficient at maintaining relationships with mainland media
  • What have been the changes in the distribution channels of corporate information?

Join this Media Coffee event to gain valuable insights that will help you to understand and engage with both the media and the customers in Mainland China, and increase the results of your media communications strategy.

For those who cannot join us in person, the event will be recorded and the archived video will be available shortly after the event.

About Media Coffee:

The goal of the Media Coffee event is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire    

PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

For further information, please contact:

PR Newswire's Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com

Photo - http://photos.prnasia.com/prnh/20150807/8521505192 
Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO 

Source: PR Newswire
Related Links: http://www.prnasia.com/
Source: PR Newswire