HONG KONG, March 15, 2016 /PRNewswire/ -- PR Newswire has rolled out an online survey, titled "2016 Journalists' Working Status and News Gathering Habits in Asia-Pacific", to explore how the new era of digital communication has impacted the professional lives of journalists. The short survey welcomes input from the media community in six major markets - Australia, Hong Kong, Indonesia, Malaysia,Singapore, and Taiwan, and is open for participation until May 16, 2016. Each qualified participant will receive a coffee voucher as a token of appreciation and will be entered into a prize draw to win a 16GB iPad Air.
Part of PR Newswire's long-term commitment is to help companies further understand the changing needs of the media and how they can adapt their content strategy accordingly to raise the chances of being published. Journalists' feedback will serve as a guide for marketers and PR professionals to produce content in line with their editorial needs.
Key questions covered in the survey include:
"We constantly strive to understand the evolving needs and challenges of journalists, and we hope the results gathered will help us better serve the media community," said Yujie Chen, Senior Vice President of Asia-Pacific at PR Newswire. "The specialized services PR Newswire offers help bridge the gap between the media and PR and marketing communities. ProfNet, for example, is a free online service connecting journalists with quality sources and industry experts for their news stories."
The report is targeting to be completed by the end of the second quarter of 2016; interested parties can subscribeto receive alerts when the findings are ready. Meanwhile, as the survey for the Asia-Pacific region is underway, PR Newswire also recently released an in-depth study on journalists' working status and news gathering habits inChina in 2016. The simplified Chinese report is available for download here.
About PR Newswire
PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region.
For further information, please contact:
PR Newswire's Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com
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