PR Newswire Hosts Inaugural Media Coffee Event in Jakarta to Shed Light on Challenges of Going Global for Indonesian Communicators

JAKARTA, Indonesia, April 29, 2016 /PRNewswire/ -- As part of its commitment to better engage local audiences in Indonesia, PR Newswire is bringing its signature event Media Coffee to Jakarta for the first time with the topic "How to Tell Your Stories to the World: Challenges of Going Global for Indonesian Communication Professionals". Arief Yahya, Minister of Tourism and Creative Economy, Republic of Indonesia, Justin Doebele, Chief Editorial Advisor at Forbes Indonesia and Vice President of Jakarta Foreign Correspondent Club, and Prita Laura, News Anchor of Metro TV will share their insights on the entry of Indonesian brands into international markets. This free-to-attend event will be held at 9 a.m. (JKT) on May 12 at Sari Pan Pacific Hotel and is open for registration now.

As the world's fourth most populous country and Southeast Asia's biggest economy, Indonesia is entering an exciting stage of growth and new opportunities. According to Millward Brown, the combined value of the BrandZ™ Top 50 Most Valuable Indonesian Brands hit US$64.6 billion in 2015. For Indonesian companies seeking to further grow their brands and leave their footprints on the global stage, it is essential to learn how to deliver their brand's story in a meaningful and effective way.

At the Media Coffee event, Yujie Chen, Senior Vice President of Asia Pacific at PR Newswire will be giving a welcome speech, followed by the three esteemed speakers who will share their experiences and thoughts on how brands can strategize their storytelling and venture into new markets that are beyond Indonesia's borders. The event will cover three subtopics:

• Branding the Nation – the Case of "Wonderful Indonesia"
• What Does the International Media Want From Your Communication Outreach?
• Creating Multimedia Content Strategy that Drives Results

 
Speakers for the Media Coffee event in Jakarta on May 12.

With Perhumas Indonesia, the leading professional association for public relations practitioners, and Bubu Kreasi Perdana, one of the biggest digital advertising agencies and web developers in Indonesia as the official partners, PR Newswire's inaugural Media Coffee in Jakarta will be one of the highly sought after events among Indonesian communication professionals.

For those who cannot attend the Media Coffee event in person, the event will be recorded and the archived video will be available shortly after the event. If you are interested in receiving alerts for the archived video, you can subscribe for updates.

About PR Newswire's Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire    
PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world.

For further information, please contact: 
PR Newswire's Asia Marketing Team 
+852-2572-8228 
asia.marketing@prnasia.com 

Photo - http://photos.prnasia.com/prnh/20160428/8521602767 
Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO