SINGAPORE, May 23, 2016 /PRNewswire/ -- PR Newswire held its first 2016 Media Coffee 
event on April 28 in Singapore. With the topic "Emerging Trends in SEA: How Best to Engage and Communicate with Your Audiences", the event examined ways that communications professionals and marketers can improve on their storytelling efforts for both digital and traditional media. It was attended by more than 100 marketers and communicators who underwent a valuable sharing session with Karen Lim, acting editor of AsiaOne, and Michelle Martin, radio broadcaster at Mediacorp Pte Ltd. Both speakers shared insights on strategizing content to engage target audiences and pitching media with relevant content that resonates with their audience. In an effort to centralize all the online discussions around the topics presented, an event hashtag #MediaCoffeeSG was created for the first time for attendees to interact with each other and share comments on Twitter.
Media Coffee Event held on April 28 in Singapore
The archived video of the event is now available upon registration.
Deliver an Experience to the Readers
With the influx of content publications that are feeding readers with new content on a daily basis, content marketers need to know how to present content that stands out from the rest. Karen Lim kicked off the event by providing an overview of how a typical newsroom creates and presents content to its readers.
Some of Lim's key highlights of the presentation include:
- The content producer is usually a multitasker, who is involved in organizing events and workshops, conducting customer research and creating visually compelling content to engage readers.
- Infographics, photo galleries, videos, graphics, charts, social media posts, polls and quizzes help to engage readers and allow them to better understand the story.
- Editors are now breaking away from traditional storytelling by delivering real-life experiences, for example, creating viral videos of them skydiving for the first time or conducting online debates.
- As technology is constantly evolving, content marketers should constantly experiment with different ways to present their content.
Radio Rests on the Fundamentals of Rich Dialogues
Michelle Martin shared what it takes to put together a great radio talk show. Her key highlights include:
- Radio talk shows rely heavily on recursive dialogues. Like any kinds of media, the radio landscape is also changing rapidly and increasingly becoming more social. However, in terms of news coverage, pitching to radio is no different from other media. The fundamental question of "why should the people care" still needs to be answered.
- Technology has impacted the way radio producers review pitches. Key considerations include the ability to translate into other content formats, such as video or whether it is shareable on social media.
- Tips to ensure that journalists read the press releases that are emailed to them include using words such as "exclusive" in the subject heading, and personalize the email to each and every journalist with his or her name.
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About PR Newswire's Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.
About PR Newswire
PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world.
For further information, please contact:
PR Newswire's Asia Marketing Team
+852 2572 8228
asia.marketing@prnasia.com
Photo - http://photos.prnasia.com/prnh/20160523/8521603296
Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO
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