The Secret Ingredients to a Successful and Powerful Storytelling Strategy

KUALA LUMPUR, Malaysia, June 16, 2016 /PRNewswire/ -- As the media landscape continues to evolve, marketers and communicators must be in the know when it comes to the latest content trends. With so much content being published on the media and the ever-changing media consumption habits of consumers, how does one create quality content that breaks through the clutter and compels readers to read more? At the recent media coffee event in Kuala Lumpur, which was attended by close to 50 marketers and communicators, Manminder Kaur Dhillon, CEO of Intelectasia and Founder of Supernewsroom, and Darian Goh, Strategic Planner at REV Asia, shared their insights on creating better content to ensure media pickups. In an effort to make the session even more intimate and interactive, an event hashtag #MediaCoffeeMA was created for attendees to share and discuss the topics on Twitter.

The archived video of the event is now available upon registration. 

Think like a Journalist: Write a Newsworthy Story for the Media

"Content storytelling is about your readers; it's no longer about the brand," said Manminder Kaur Dhillon in her presentation. Dhillon started her presentation by explaining how a newsworthy story gets picked up by the media and what makes a good storyteller. Some of her key highlights include:

• To get the journalists' attention, a quality story must be written in a timely manner, and it has to be relevant to the general public and communities. Including the latest facts and figures in the story will make the content even more credible.
• There are many angles to writing a story, but a good storyteller knows how to find the right angle that strikes the right chord in the hearts of the readers.
• When writing a press release, communicators should constantly ask themselves whether the readers care about the issues discussed in the content. If no one bothers to read the release, it is highly unlikely to get picked up by the media. 
• Quality content with good visuals is critical in setting a foundation for a successful storytelling strategy. 

The Secret Ingredients for Social Content: Punchy Headline, Attractive Cover Image and Short Description

An advocate for creating digital content that is compelling and shareable on social media, Darian Goh shared REV Asia's recipe for a successful social media content strategy. Marketers and communicators who attended this sharing session also learned the knick-knacks of different contents that can be shared on social media. Some of his key highlights include:

• Segmented stories, social headlines and good visuals are key elements for capturing readers' attention span, which is getting shorter. Articles should be optimized for mobile to get maximum coverage due to change in reading habits.
• Listicles, long-form content, quizzes, videos, galleries and infographics are the types of content a storyteller can use to encourage social sharing.
• There are three golden rules to live by when it comes to content creation:
  • Create stories about people
  • Engage the readers by associating topics that are close to their hearts
  • Find the right angle so that the content is shared on all social platforms
• Headlines should be descriptive and can trigger emotions and use words that are compelling. 

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About PR Newswire's Media Coffee

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire  

PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world.

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